Phil Collins

Senior Partnerships Director

Chanel ManagerCBDOPartnerAdvisorHead of GrowthPartnerships ManagerBusiness Development ManagerSales ManagerAccount ManagerConsultingSales & BizDevBusiness Owner

I have been a Senior Partnerships and sales leader at director and VP level for over 3 decades, spearheading strategic alliances that have resulted in significant recurring annual revenue growth for tech giants like Adobe, HP, IBM and Oracle, and also for many startups and mid-size businesses. If you’re looking to expand in new markets, new geographies, launch new solutions, and you need a partner/channel approach, then I can help you to connect with organisations that will rapidly accelerate your growth. I work with global, regional and local system integrators, VARs of all sizes, tech partners and the hyperscalers. I have particularly strong and widespread links in EMEA but also have multiple contacts globally, especially in the Americas, Australasia and with the Indian System Integrators. In my profile, you will see some short, medium, and long-term engagements. Many have been on a fixed term consultative agreement with my own company SSHS. They range from creating partner programs to running specific sales opportunities with a known and trusted partner that I introduce to the process. Over the last 20 years I have built and employed my own partner/channel development methodology which has proved to be highly successful. I can present this to you on request. I am happy to consider contractual, part-time and full-time roles. I’m well spoken, intelligent, friendly and professional, a great communicator and negotiator. I look forward to working with you.

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Work Background

Ecosystem Lead EMEA - Turbonomic & Instana

IBMEcosystem Lead EMEA - Turbonomic & Instana

Oct. 2022 - Jan. 2024EMEAGrowth and business development across the Turbonomic and Instana partner community in EMEA

Alliances - Business Development, Northern Europe

SprinklrAlliances - Business Development, Northern Europe

Apr. 2021 - Feb. 2022London, England, United Kingdom

Strategic Channels

TalendStrategic Channels

Jul. 2020 - Apr. 2021London, England, United Kingdom

Strategic Alliances Consulting

SSHS UKStrategic Alliances Consulting

Jan. 2020London, England, United Kingdom- Advising and guiding organisations on how to define and implement their partner and alliances GTM strategies. Multiple successful contracts and full-time roles, offering professional alliances and channels consultancy and engagement based on over 3 decades of experience. - Consultancy includes connecting with the right people from over 3,000 partner contacts in both the IT and Telecoms markets, and with their enterprise client bases. - Strategic alliances consulting for upper mid-market SIs, digital and creative agencies. Successfully enabling them to engage and partner with relevant software vendors, and also larger agencies / SIs providing subject-matter expert advice on key solution / structural design and implementation. - Team establishment and growth in-house and across partnerships

Director of Alliances - EMEA

WP EngineDirector of Alliances - EMEA

Jul. 2018 - Jan. 2020London, United KingdomDeveloping the EMEA Partner ecosystem with the Enterprise sales group for WP Engine - the leading WordPress Digital Experience Platform provider.

Alliances EMEA - Publicis.Sapient

AdobeAlliances EMEA - Publicis.Sapient

Jul. 2014 - Jun. 2018Ownership of the EMEA Publicis.Sapient (P.S) partnership - which became Adobe’s most productive strategic global partner. Core factors included: development of joint partner/vendor vision and GTM strategies, long-range strategic planning, direction of the EMEA P.S partnership team and 360° relationship management across the region.

VP Alliances EMEA & LATAM

Software AGVP Alliances EMEA & LATAM

Nov. 2012 - Jun. 2014Europe & Latin AmericaRedeveloped the EMEA and LATAM Partner Ecosystem for long-established German software vendor. Designed and initiated new partner programme and aggressive business plan from scratch and rolled it out to over 100 partners. Dotted-line management of the 20-strong EMEA & LATAM channel sales team.

Alliances Lead EMEA

Oracle CorporationAlliances Lead EMEA

Aug. 2010 - Nov. 2012Formerly ATG - Acquired January 2011. Management of the alliance and partnership Ecosystem across EMEA, producing high-profit incremental licence revenue through the establishment and implementation of multi-ISV and SI partner joint-GTM strategies. Core markets were financial services, retail and telco, where together we sold B2B, B2C and B2B2C omni-channel eCommerce solutions and related services

Director Of Strategic Alliances

HP SoftwareDirector Of Strategic Alliances

May. 2007 - Jul. 2010Prior to acquisition - Tower Software. A leading vendor of Electronic Document and Records Management (EDRM / ECM) software solutions into the public sector and regulated industries such as Life Sciences, PetroChemicals, Healthcare, FSI. Responsible for developing Tower's strategic and operational business relationships with HP and Microsoft. HP acquired Tower in June 2008 for integration into the IM group - part of the Software division.

Partner Sales Manager - EMEA North

InformaticaPartner Sales Manager - EMEA North

Jun. 2004 - May. 2007Managed the Informatica business in the EMEA -North region which included the Nordics - from Iceland to the Baltic States - and initially also Sub-Saharan Africa and the central European states. Responsibility for the revenue stream (direct sales and all reseller, distributor, Systems Integrator and ISV business) and for the budgetary & local reporting structure (30 Informatica sales resources in the channel). I was directly engaged in all major deals such as SEB, Handlesbanken, TeliaSonera, Nokia, Folksum Insurance, AP Moller Maersk, Danish Post, ToldSkat, MTN (SA) etc.

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