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Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Network Power<100 people
Roles
🧑💼100%
C-level Executive
Geos
🇺🇸100%
United States
Work Background
Harvard Business ReviewAdvisory Council Member
Aug. 2024
Mindracer ConsultingFractional Chief Revenue Officer
Mar. 2024
ZschoolBoard Member | Revenue Growth Advisor
Jan. 2024
🍊RipeMetricsBoard Member | Revenue Growth Advisor
Nov. 2023
Plumlogix (MBE Salesforce Partner)Board Member | Revenue Growth Advisor
Nov. 2023
KantarVP Growth and Strategy | Analytics
Jan. 2021Los Angeles Metropolitan AreaLeading revenue growth, bridging product, sales, and marketing for innovative suite of Analytics solutions covering media effectiveness, data-driven brand strategy, creative testing, search+social insights, and conjoint/pricing analysis for Fortune 500
♦ 200%+ Revenue target through Strategic Account Planning with internal stakeholders and external marketing
♦ Generating new clients and revenue through outbound marketing; creating target lists, content, and executing campaigns
♦ Growing revenue from key accounts guiding internal teams to success in discovery, positioning, packaging, and negotiation
BERAPrincipal Account Director
Jan. 2021 - Nov. 2021Los Angeles, California, United StatesGrew business through retention and expansion of contracts with Fortune 500 clients by partnering with marketing leadership and internal/external Insights and Analytics teams to guide brand strategy and use of brand data in analytics
♦ 100% retention and 30%+ ARR growth with company's largest client portfolio (Auto, CPG, Media)
♦ Subject Matter Expert guiding use of Brand Data in Analytical Frameworks like MMM and Best Practices for Marketers
♦ Team leadership, upskilling Account Management and Analyst teams in story-telling with data
Neustar, Inc.Strategic Accounts, Marketing Solutions
Jan. 2019 - Dec. 2021Los Angeles, California, United StatesEnterprise sales leader working with Fortune 500 brands, connecting with Marketing and Analytics leadership and external partners while developing Customer Data and Intelligence (DMP), Unified Analytics (MMM / MTA), and other SaaS solutions.
♦ Led company wide initiative to partner with large systems integrators and consultancies (e.g. McKinsey) to develop customer segmentation and activation solutions for joint clients - outpacing key milestones
♦ Hosted monthly industry networking sessions in LA office to build MarTech community, uncover sales opportunities, and deepen client relationships
♦ Delivered company-wide training sessions on personal branding and Social Media presence for sales prospecting and professional development
♦ Completed Covey’s “Helping Clients Succeed” and “4 Disciplines of Execution” Sales and Management training
Conversion LogicVice President, Client Success
Jan. 2017 - Dec. 2019Greater Los Angeles AreaManaged delivery and revenue growth for key clients including General Motors, Woolworths Australia, Microsoft and others while building client management systems at Forrester’s “Breakout Vendor” in Marketing Measurement and Optimization.
♦ Led growth of Microsoft from limited POC to largest engagement creating custom TV and Digital analytics solutions
♦ Grew Australia market by 50%, working with leading Telcos, Retailers, and associated agencies
♦ Awarded "Employee of the Quarter" 3Q 2017
Neustar MarketShareDirector, Emerging Products Group & Advisory Services Teams
Jan. 2015 - Dec. 2017Greater Los Angeles AreaDelivered consulting engagements powered by SaaS solutions for Fortune 500 brands leveraging 1st, 2nd and 3rd party data, for user-level (MTA) and market-level (MMM) attribution leading teams of strategists, data scientists, and product managers.
♦ Led teams of consultants, data scientists, and product managers in developing custom SaaS marketing analytics solutions leveraging 1st, 2nd and 3rd party data via DMPs, for user-level (MTA) and market-level (MMM) attribution for B2C marketers.
♦ Partnered with senior leaders across Marketing, Customer Insights/Analytics, and Media teams at world-leading New Media/Entertainment, Tourism, Financial Services, Retail, and Lifestyle brands, including Nike, Hulu, CarMax, Esurance, and others managing complex enterprise implementations across many internal and external stakeholders. ♦ Google Measurement Partnership development team ♦ Facebook Partnership team leadership, presenting at Facebook Client Summits on measurement and attribution. Marketing Mix Modeling, Media Mix Modeling, Multi-Touch Attribution, Cross-Channel Attribution, Cross Device Attribution, Digital Media Attribution, Marketing Analytics, Econometric Modeling, Marketing Science, Data-Driven Marketing, Data-Driven Decision Making, Marketing Consultant.
CitizenNet, A Condé Nast CompanyVP Marketing
Mar. 2014 - Nov. 2015Greater Los Angeles AreaRevenue accountability spanning brand strategy, product marketing, sales pipeline, and client management for Social Media targeting technology company using Machine Learning for real-time segmentation and optimization based on user data.
♦ Delivered 300%+ increase in RFPs and 200%+ revenue growth including Sony Pictures, Fox Broadcasting, and NBC Universal
♦ Elevated Social Media in strategic conversations through innovative measurement. Article: http://bit.ly/FBLiftStudy
♦ Created Entertainment Vertical strategy and trained Facebook teams in usage. Whitepaper: http://bit.ly/FBWhitePaper Social Media Marketing, Social Media Advertising, Facebook Marketing, Facebook Advertising, Instagram Marketing, Instagram Advertising, Twitter Marketing, Twitter Advertising, Data Visualization, B2B Marketing, Ad Tech, Start-up Marketing Strategy.
Modern Revenue StrategiesFractional Revenue Leader for boutique Professional Services and Early Stage B2B SaaS and Tech Firms
Jan. 2014Los Angeles, California, United StatesWorking with Founders and CEOs to create and implement Revenue Systems that double revenues in 90 days without wasting money on ads that don’t work, chasing “growth hacks” that never pay off or drowning in unqualified leads. "10X ROI B2B Growth Guarantee"
♦️ Attraction Systems: Attract the right prospects with differentiated positioning for efficient CAC to CLTV Ratio of 1:3
♦️ Acceleration Systems: Accelerate opportunities through the sales pipeline for 30%+ MQL to Closed Won Average
♦️ Activation Systems: Activate clients for faster renewals, larger upsells, and more referrals to generate 30%+ of leads from referrals
The Search AgencyDirector of Digital Strategy (as WebMetro and Revana Digital - sold to The Search Agency)
Jan. 2011 - Dec. 2014Greater Los Angeles AreaDeveloped data-driven, digital marketing plans based on segmentation analysis for key clients in SEO, PPC, and Display, at this full service digital agency ranked as ‘Top 25” by Advertising Age.
♦ 150% of revenue goal with $30MM+ increase in media portfolio achieved within 2 years
♦ Awarded “Employee of the Month” November 2012 Search Engine Marketing, SEM, Pay-Per-Click Advertising, PPC, Search Engine Optimization, SEO, Email Marketing, Mobile Marketing, Mobile Advertising, Display Advertising, Social Media, Direct Marketing, Marketing Analytics.
Cardinal Digital MarketingVP Interactive Marketing
Jan. 2009 - Dec. 2011Greater Atlanta Area200% growth in agency billings though new partnerships and service offerings; developed digital marketing solutions for agency’s B2B objectives and B2C clients for start-up agency specializing in Search Marketing and Social Media Strategies. Designed & implemented multi-platform interactive marketing solutions for agency & clients including local & national brands leveraging websites, pay-per-click (PPC) advertising, search engine optimization (SEO), & social media strategies. ♦ Developed agency messaging, marketing strategy, and collateral materials.
♦ Spearheaded agency partnerships to deliver new service offerings, resulting in 22 new clients in first year.
♦ Managed interactive marketing campaigns across multiple platforms increasing ROI by as much as 192%. Local Marketing, Local Online Marketing, Local SEO, Local PPC, Agency Marketing, B2B Marketing Strategy.
Triton DigitalRegional Manager
Jan. 2008 - Dec. 2009NationwideTriton is the world’s leading provider of loyalty marketing / engagement platforms for media companies with over 500 clients in the US alone. Clients include CBS Radio, Clear Channel Radio, and other TV, Radio, and new media brands. ♦ Trained promotional & brand marketing teams at CBS & other media companies in loyalty marketing; integrated broadcast media schedules & digital platforms to deliver accountable, ROI-driven advertising campaigns for clients. ♦ Leveraged radio station listener databases to drive online & on-site revenues for local & national advertisers. Loyalty marketing, email marketing, database marketing, integrated marketing programs.
Clear Channel Radio, WKLS-FM #1 M 18-34 StationSales Manager
Jan. 2007 - Dec. 2008Greater Atlanta AreaClear Channel Radio operates over 900 stations in the US, WKLS-FM was the ratings and revenue leader of the Atlanta cluster generating over $12 Million Annually. Led 15 member cross functional sales & marketing team in executing innovative on-air, online, & onsite campaigns that grew client base & pricing to surpass $12MM revenue goal by 16% at market leading radio station targeting males aged 18-34. Broadcast marketing, broadcast advertising, radio advertising, local radio advertising, event marketing, local event marketing, rock marketing, youth marketing, sales leadership,sales management, budgeting, profit and loss, p and l, team development, goal setting, Inventory Management, revenue development.
Interep / McGavren Guild MediaVP Director of Sales
Jan. 2001 - Dec. 2007Atlanta | Miami | Los AngelesMcGavren Guild Media / Interep Radio was the nation’s largest independent representation firm with over $100 Million in Annual Revenue working with top advertising agencies and leading broadcasters nationwide. Managed the Miami & Atlanta offices to outperform an $8MM budget by 13%; trained staff of 5 to improve negotiation skills & deliver superior service to agency media buyers with markets nationwide, while meeting tight deadlines & juggling multiple projects. Promoted from Senior Account Executive in 2005 & promoted from Account Coordinator in 2002. ♦ Leveraged expertise in Qualitative research & Arbitron ratings to craft effective media plans for Fortune 500 brands.
♦ President’s Award: Most Valuable Person
♦ President's Award: Top Performer Agency Accounts
♦ President's Award: Top Performer New Accounts Negotiation, Sales Process Management, National Advertising, Top 100 Metros, Broadcast Media Buying.
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