Renata Wichan dos Santos

Marketing Director B2B @Align Technology

Digital marketingMarketing💸 Marketing💼 C-level Executive👍 Sales & BizDev🗿 HR🧨 ConsultingBrand Marketing ManagerCommunications ManagerPR ManagerContent ManagerEmail Marketing ManagerInfluencer Marketing ManagerPostGraduateSales ManagerBusiness Development ManagerExecutive CoachRecruiterTraining&Development Specialist🎓 StudentMBACMO

As Renata Wichan dos Santos, Marketing Director B2B at Align Technology, I have implemented strategic initiatives that have increased the company's B2B customer base, LTV and revenue. In Latin America, Italy and EMEA regions I have also led cross-functional teams to develop and launch campaigns. My leadership has resulted in improved brand visibility and market positioning. I have also been instrumental in fostering strong relationships with key business clients and stakeholders, building large teams from scratch.

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Network Power<100 people

Roles

🔥66%

Startup Founder

🧑‍💼66%

C-level Executive

🧨66%

Consulting

Geos

🇧🇷33%

Brazil

🇺🇸33%

United States

Work Background

ConsultancyMarketing Consultant

Jan. 2023Zurich, Zurich, Switzerland · Remote- Terra Iguaria -Co-founder of a project to empower women's communities through supporting their local art. Meetings with the public sector to foster collaboration. - European Hydrogen Week (Bruxelles, Nov 23)- Fostering green energy agenda during the 3rd Summit of Piaui-EU supporting the Brazilian government. - UN COP28 (DubaiDez/23)- Developed campaigns and specific marketing strategies for governmental clients and business development for clean energies. Led a team of four including logistics.

Align TechnologyRetention Portfolio Associate Director EMEA

Apr. 2022 - Dec. 2022Risch, Zug, Switzerland · HybridIn 2022 assumed an EMEA position, overseeing the retention portfolio, roadmap, and launch execution. Successfully re-launched the Vivera brand in 5 markets, adapting to the UK, France, Germany, Italy, and Spain markets.

Align TechnologyMarketing Director Italy

Nov. 2020 - Jul. 2022Milão, Lombardia, ItáliaIn Italy as Marketing Director, led B2B/B2C teams, drove change management, and team development, and achieved 2-time growth among GP doctors also very close to KOLs and associations.

Align TechnologyAssociate Director | Professional Marketing & Events | Latin America

Oct. 2017 - Dec. 2020São Paulo, BrasilLeader of Professional Marketing (B2B) and Events in Latin America. Re-launch Invisalign in Brazil, Mexico, Chile, Argentina, Peru, and 20+ more countries. We achieved a 200% increase in new customers and 55% growth in product adoption in the first year. Managed a budget of 10-15M USD.

Align TechnologySR Professional Marketing Manager Latin America

Oct. 2017 - Jan. 2020São Paulo, Brazil

LundbeckCNS Franchise Sr MKT Manager

Aug. 2016 - Oct. 2017Rio de Janeiro, Rio de JaneiroResponsible for overseeing the CNS portfolio and successfully re-launching the new antidepressant, collaborating with key stakeholders, and an integrated market plan to the product increase by 50% in 1st year. Earned the Top Country Performance Marketing award in Brazi in 2017

Actelion (now Janssen Pulmonary Hypertension)Marketing Manager Rare Diseases Franchise

Feb. 2014 - Jul. 2016Rio de Janeiro Area, BrazilOversaw rare diseases franchises with a team of 5, expanding diagnoses and reference centers achieving a 120% increase with a strong KOL and clinical education strategy. Also worked closely with market access teams with business cases and negociation strategies with the Brazilian government bids. Recognized with the Best Performance Award for 120% growth in new diagnoses.

AstraZeneca do Brasil LtdaBrand Manager - CNS

Mar. 2006 - Feb. 2014São Paulo Area, BrazilJoined as a Sales Representative for 3 years and moved to Marketing department. Experience in dealing with the generic market after lost of the patent. Implemented profit-enhancing tactics, including new packages and launching 2 new clinical indications. Introduced remote call programs, activating 25% of doctors.

ValeSenior Procurement Specialist

Nov. 2008 - Dec. 2009Rio de Janeiro, BrasilProcurement Specialist at the biggest mining company globally, managing 980 million BRL in acquisitions focused on equipment and services, for core mining operations. Proven negotiation skills with industry leaders, saving 20% of costs in the 1st year. Oversight of procurement in diverse categories, emphasizing a strong financial mindset.

Janssen Inc.Pl Sales Representative

Apr. 2005 - Apr. 2006Sales representative in the central nervous system focused on Alzheimer, ADHD, schizophrenia and compulsions areas. In that year the territory under my responsibility was recognized as the biggest national net sales (USD) of a product for treatment of Alzheimer disease.

RocheJr Sales Representative

Apr. 2003 - Apr. 2005Started as an intern and 9 months later I was hired as a Sales Representative. Responsible for the central nervous system, Inflammatory, cardiology, pediatric, dermatology, and gynecologic product lines. Elaboration of action plans based on internal and external audits to increase market share.