Lauren Kibler - Director of Marketing, Lost AK Designs

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Work Background

Domino's Team Washington IncDirector of Marketing & Development

Feb. 2022 - Aug. 2023Vienna, VADevelopment Expanded store locations: Researched and secured new sites, collaborated with stakeholders. Lease management: Negotiated and ensured lease compliance for Team Washington. Store redesign and relocation: Oversaw store revamps and relocations, aligning with brand and operational needs. Project and budget management: Managed construction bids, budgets, and equipment/material orders. Stakeholder coordination: Conducted regular meetings for project updates and budget adherence. Smooth transitions: Orchestrated relocations and closures for minimal operational disruption. Compliance and inspections: Managed health inspections and ensured regulatory compliance. Marketing Customer Service Training: Developed and taught customer service classes for frontline teams. Marketing Budget and Strategy: Managed marketing budget for a 78-store franchise. Developed and executed comprehensive marketing strategies aligning with brand vision and objectives. Promotional Events and Partnerships: Planned and executed events to boost local store awareness and engage the community. Negotiated partnerships with universities, schools, and local organizations for joint marketing initiatives. Brand Compliance and Team Leadership: Ensured compliance with brand guidelines and policies in local store marketing. Led marketing teams, hiring, training, and overseeing their activities. Training and Support: Designed training materials for store managers and conducted local store marketing classes. Provided guidance and support to local store teams for successful marketing and promotion. Process Optimization: Reviewed and optimized marketing processes to enhance efficiency and outcomes.

Domino's Team Washington IncMarketing Manager

Nov. 2017 - Feb. 2022Vienna, VACompleted various Marketing Coordinator job duties. Managed local store marketing for 78 restaurants in the DC/MD/VA area. Recruited and supervised marketing interns, associates, and assistants. Conducted training for marketing interns and associates/assistants. Established and facilitated interoffice and operations meetings on a monthly basis. Created and delivered Local Store Marketing Manager Training. Orchestrated Grand Opening events for new stores or relocations. Developed partnerships with non-profit and public service organizations. Updated and organized marketing processes and procedures. Negotiated partnerships with universities and high schools. Initiated and organized an annual company-wide fundraiser. Ensured compliance with national brand standards across all store locations. Led customer service initiatives, including contests, training, and store tours. Formulated and managed marketing budgets for stores and above-store levels. Defined annual marketing goals aligned with brand and franchise objectives.

Domino's Team Washington IncMarketing Coordinator

Oct. 2016 - Nov. 2017Vienna, VAEstablished and managed a social media presence for each location. Revamped and streamlined fundraising initiatives. Managed all University partnerships. Arranged and conducted "Dough Shows," which involved visits to or from schools or camps. Designed in-store promotional materials, inner office creative materials, and advertisements. Updated Web Site Arranged and executed New Store Grand Openings Built Community & University Partnerships Event planning and execution

Town of BroadwayFarmers Market Manager

Jun. 2013 - Oct. 2014Broadway, VAMarket Advertising Seeking Out New Vendors Setting Up Market Each Week Creating Business and Community Partnerships

Chick-fil-AMarketing Director

May. 2009 - Jul. 2016Harrisonburg, VALeadership and Strategy: Pioneered and established the Marketing Director role, setting policies and strategies. Budget Management and Sales Growth: Managed a 3% marketing budget for a $5 million store, contributing to a sales increase from $2.6 million to $6 million. Sales and Event Management: Doubled catering sales within a year and successfully introduced new events. Training and Development: Conducted comprehensive training on customer service and product knowledge for team members. Marketing and Online Presence: Implemented effective social media strategies, maintained the website, and executed quarterly marketing plans, enhancing brand visibility. Team Leadership and Coordination: Led and trained the Marketing Team, overseeing interns, mascots, and event staff. Marketing and Branding: Designed promotional materials and managed marketing campaigns. Created marketing and press materials, enhancing brand visibility. Support and Operations: Provided comprehensive support to business owners and oversaw daily office operations. Fundraising and Charity Support: Assisted in raising significant funds for the Dialysis Fund through various activities. Explained charity initiatives, sold raffle tickets, and managed promotional materials. Event Coordination and Management: Managed over 100 motorcycle event and vendor participants, showcasing marketing expertise. Content Creation and Editing: Edited website content and ensured quality in public materials. Sales and Customer Service: Handled sales, bookings, cancellations, and created daily presentations for passengers. Vendor Coordination: Assisted in the management and organization of 40 vendors for events.

High Seas RallyAssistant Director of Marketing and Operations

Jun. 2007 - May. 2009Waynesboro, VAAssisted with all aspects of marketing: designing t-shirts, ordering promotional materials, creating passenger newsletter, and editing web site. Provided a full range of support to both owners. Oversaw daily office operations. Created and executed viral marketing campaign from scratch. Lead the viral marketing campaign involving HSR marketing on over 100 motorcycle event, vendor, and social networking sites. Helped to raise $180,000 in a seven day time period twice a year for the Dialysis Fund by selling raffle tickets, explaining the charity, creating materials to promote the charity, and sending out all correspondence. Creating Marketing/Press Material Copy Edit All Public Materials Fundraising Assist in Management & Organization of 40 Vendors Web Site Content & Maintenance Sales/Booking/Cancellations of 4,000 Passengers Create Daily Presentation for 2,000 Passengers

Eastern Washington UniversityLibrary Student Liaison

Nov. 2006 - Jul. 2007First Library Student Liaison at EWU Assisted students with library issues Coordination and marketing of student programs and events for the library Increased library participation among university students Large/small group presentations/increased communication between departments and students Implementation of several new library policies Built and maintained liaison web site

Law Office of William T. FordOffice Manager

Jun. 2003 - Dec. 2005Managed law office: ordered supplies, payroll, billing, hiring, advertising, scheduling, accounts receivable and payable Ordered and installed new computers and software Completed various paralegal duties Headed all collection efforts: including lawsuits, payment agreements, and judgment collection

Eastern Washington UniversityStaff Writer/Copy Editor

Apr. 2003 - Jun. 2007Easterner (EWU Weekly Newspaper): Staff Writer: Articles featured on: Digg, Women’s Mutilation Site, Youth Activity Site, and Drudge Report Copy Editor

Morrison Auto GroupReceptionist

Apr. 2001 - Sep. 2002Answered multi-line phone, directed calls and customers Accounting assistance Training of all new receptionists