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Work Background
ARNCommercial Scriptwriter
Mar. 2022Dubai, United Arab EmiratesDeveloping and writing scripts for presenters across radio stations within the Arabian Radio Network such as, Virgin Radio 104.4, Dubai Eye 103.8, Dubai 93 and other channels which fall under the network.
HQ Worldwide ShowsContent Specialist
Sep. 2021Dubai, United Arab EmiratesWorking within the events world across projects in the UAE and Saudi for Government Entities; including Sindalah, NEOM, F1, Museums Commission, Public Investment Fund, ASDA, Dubai World Cup and Al Burda Festival to name a few. Within my role I ensure to evaluate the strategic positioning of our content/narrative direction and how this manifests across all forms of environments, from proposals to brand outputs and event production. In addition to this, I work leading a team when required and also being a team player across the needs of the project, handling client expectations and managing the output of work. Key areas of my skills include:
- Visually showcasing different narratives within concept environments
- Conceptualising creative solutions across multimedia mediums
- Strategising the steps and frameworks to position a brand and their communications
SIMMETRICO NETWORKContent Manager | Strategist
Feb. 2021 - May. 2021Dubai, United Arab EmiratesSelected to work as a Content Manager and Strategist for Simmetrico which is a network of creatives, project managers and multimedia experts, that create Expo pavilions, stands, museum projects and events worldwide. Simmetrico Network was awarded the opportunity to manage 29 country pavilions and 2 additional pavilions for a high profile client. My expertise on this project was to develop the digital transformation of content, manage, conceptualise, strategise and implement the content curation for 10 country pavilions for 10 different countries, in addition to sense checking the remaining country pavilions. The extent of my responsibilities included: - Strategising content matrix's for the implementation of different pavilion designs and concepts
- Presenting design phases to country president's, commissioner generals and tourist governing boards
- Identifying areas of concern and mitigating all possible spaces of risk
- Briefing and collaborating with Account Managers, Graphic Designers, Copywriters, Art Directors and Creative Directors
PublicisLiveStrategist
Oct. 2020 - Jan. 2021Dubai, United Arab EmiratesHeadhunted to work on the integration of storytelling components and experiential event touchpoints within proposal decks for clients in the public sector, like the Prime Minister's Office. Worked across multiple projects, with the aim to respond to RFP's and explore strategies that would better define the overarching concept of the pitch.
Expo 2020 DubaiConceptual Copywriter | Content Strategist
Jan. 2020 - Jun. 2020Dubai, United Arab EmiratesBrought in by Motivate Media Group to work with Expo 2020 Dubai, as the lead English conceptual Copywriter with an editorial input for the creative output of the digital content, in the Visitor Experience Integration team. From conceptulasing data and facts, into a creative vision of dynamic copy graphics, animations and 3-D motion designs on digital screens, my role consisted in: - Strategising digital assets with copy that was informational, promotional and involved creative content with the intention to grasp the attention of the visitor in 60 seconds. - Establishing a relationship with internal Expo Teams, stakeholders, like Gapminder, to best define the tone of voice and narrative to showcase site-wide. - Copywriting and editing brand tool kits and style brand guides. - Creating briefs and collaborating with Project Managers, UI designer, Art Directors and Animators.
Voodoo.ioStoryteller | Content Curator
Jul. 2019 - Dec. 2019Paris Area, FranceVoodoo is a tech company focused on creating mobile apps for a wide audience. With over 300M monthly users and 1, 5 billion downloads generated in 2018, it’s become the leader in the mobile gaming market and the n°1 company with the most monthly downloads worldwide on the App Store. I was brought in to work on the App called 'Feeds' and 'Briefly' to bring in my understanding of the media landscape and merge my copywriting skills into the task at hand by: - Curating daily outstanding content from across the internet
- Writing short, snappy copy
- Creating a personalised easy to navigate UI category
Voodoo.ioMultimedia Journalist
Mar. 2019 - Apr. 2019Paris Area, FranceHeadhunted out of 100 journalists in the UK by the Paris based tech company who were funded $200 million by Goldman Sachs and have more than 10 million app users per month. Voodoo.io hired me to work on the launch of two beta news app; Flash and Snacknews. I was brought in to:
- Research, source, produce and curate 10 visual storytelling articles per day
- Test the apps during the beta phase, through live access into the backend of the dashboard app and online ‘news desk’
- With the prime audience being the USA and the apps available to download in the UK and USA, working across different time zones, is something I’m accustomed to.
Chalhoub GroupFreelance Features Writer
Feb. 2019 - Jul. 2019Dubai, United Arab EmiratesFeatures Writer for the region's dynamically leading publication called 'The Modern East', which operates under the renowned brand that is the 'Chalhoub Group'. I source interviews and story produce, passionate content across a range of themes: Thought Leadership: Suggestions on how to overcome scenarios at work/life to maintain a balanced and positive wellbeing. Entertainment: What to watch, listen and read Travel: Which spots to visit and explore
GUAPOnline Editor
Apr. 2018 - Oct. 2019London, United KingdomThe world’s first video magazine- attracting a growing audience reach of 2,000,000+ • Managed a team of Editors across several different categories; proofreading and editing contributor’s features/interviews before they’re published on the site, whilst measuring the quality of the overall piece.
• Ensured SEO and readership analytics match the CMS used to monitor the traffic to the platform.
• Evaluated and proposed current strategies to improve the successful delivery of content to our readership.
• Provided feedback and tailored writing development strategies to writers.
FreelancerMultifaceted Professional
Jun. 2014With a background in Multimedia Journalism, as a Creative Strategist, I specialize in shaping compelling content direction and narrative positioning that not only captivates but also aligns seamlessly with business objectives. With a keen eye for innovation, I thrive in crafting strategies that elevate brands to new heights. My role extends beyond creative prowess—I understand the vital link between content and business development, ensuring that every narrative contributes strategically to growth. In essence, I am your partner in weaving stories that resonate, building brand identity, and driving results. With a warm and welcoming approach, I bring a unique blend of creativity and business acumen to the table, fostering a harmonious connection between compelling storytelling and tangible business success.
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