IBMSr. Product Marketing Manager
Oct. 2008 - May. 2013Chicago, ILAcquired SPSS, Inc. in 2009 Senior Channel Communications Professional 2011-2013
In this role, I took the lead in designing and executing advanced channel marketing strategies and executive communication initiatives. One of my key accomplishments was orchestrating cross-functional teams to strategically incorporate channel communications across divisions, ensuring the delivery of comprehensive and precise messaging.
To inform our approach, I conducted in-depth market analysis, providing valuable insights that led to suggestions aimed at augmenting strategic plans. These recommendations were carefully aligned with category objectives and overall IBM goals, contributing to the overall success of our initiatives.
Some of my achievements in this role include:
• Oversaw, regulated, and appraised the punctual and efficient execution of all marketing and channel communication operations. Senior Product Marketing Manager 2008-2011
Led Portfolio Marketing team on critical transfer-of-business product releases. Worked in collaboration with engineering information technology, finance and legal teams to ensure maximum impact of product to market.
• Communicated, executed and tracked progress of projects, maintaining deliverables.
• Demonstrated strong skills in initiating, organizing and executing workflow from planning to implementation driving product launches on time and within budget.
• Positioned Deployment family product line, enabling company to successfully market next generation and legacy solutions to current and prospective customers across customer base.
• Developed positioning and messaging of existing and new products, allowing strong positioning and competitive differentiation.
• Created and delivered sales toolkits equipping sales team with necessary and useful tools needed to compete and win.