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Work Background
Video Lab, Inc.Brand & Creative Marketing Manager
Dec. 2017Orchestrate increases in brand recognition, market share, and consumer relevance through meticulous execution of high-impact and world-class video asset creation and campaigns. • Lead strategic brand development initiatives through cross-functional brand standardization and marketing efforts. • Develop and activate customized omni-channel brand marketing strategies for social media, digital/web, merchandise, paid advertising/PPC, PR, and content marketing channels. • Compile performance data and develops actionable insights, delegating needle-moving activities and pivots to key category owners and stakeholders.
• Develop robust marketing asset suites to improve efficiency, visibility, and brand differentiation through all marketing and messaging creatives.
Impact RisingGrowth Marketing Manager
Sep. 2012Greater Los Angeles AreaFounded a growth marketing agency dedicated to making effective marketing accessible, regardless of company size or industry. Impact Rising provides hands-on consulting and deploys data-driven marketing strategies and systems to help clients launch, gain, accelerate, and maintain momentum. • Conceptualized, managed, and executed 100+ digital marketing campaign accounts (PPC, SEO, Email, and Social Media Marketing). • Produced and directed 600+ commercial videos enabling brands to authentically connect with and engage their audience.
• Mobilized and managed a network of 500+ creatives, partners, sponsors, and community advocates. • Built cross-sector strategic partnerships and hosted themed conversations, panels, events, and workshops to build authority and awareness
STM Group, Inc.Marketing Manager
Oct. 2011 - Jul. 2012Irvine, CaliforniaSpearheaded digital marketing and partnership efforts that extended outreach and boosted sales by 20%. • Empowered Sales Department with vertical-specific collateral and segmented B2C marketing roadmaps.
• Designed and executed new market entry strategies in Asia and MENA regions through Telecom Operator partnerships. • Established the company’s digital marketing footprint through video content creation, website copy management, social media engagement, and email marketing campaigns.
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