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Network Power<100 people
Roles
🔥66%
Startup Founder
✨66%
Business Owner
🧑💼66%
C-level Executive
Geos
🇧🇪33%
Belgium
🇮🇪33%
Ireland
🇺🇸33%
United States
Work Background
Vimeo IncDirector, Strategic Enterprise Sales, NA
Mar. 2024United States, New YorkLeading Vimeo's Strategic Enterprise Sales team in North America focus on new business and expansion in the US and Canada. Some enterprise customers include Deloitte, Nasdaq, Paychex, Rite Aid, and Starbucks.
Vimeo Enterprise revenue grew 37% and reached a $100 million-plus run rate in 2024. And grew our Vimeo Enterprise bookings from $100,000+ ARR customers by over 50%.
Primary Venture PartnersExpert
Nov. 2023New York City Metropolitan Area · RemoteAs an Expert, I provide strategic advice and guidance to founders and operators within the Primary portfolio and broader network. Experts enjoy access to early-stage businesses, emerging trends and technology, and an expanded network of exceptional leaders and resources through a top-tier seed-stage firm. In addition, I'm a member of the Mastermind Network. Primary Mastermind Network is a vetted community of business professionals in NYC tech. The members in this exclusive network gain access to professional development, peer networking, and mentorship in the industry to navigate a thriving career path, as well as a forum to share best practices and resources with peers and execs. Primary is New York City’s premier early-stage venture firm working alongside founders to build unicorns like Alloy, Alma, Chief, Dandy Electric, Latch, K Health, Stellar Health, Slice, and many more.
HerettoSVP Global Sales and Marketing Strategy
May. 2022 - Jan. 2024United States, RochesterLead global sales and marketing strategy to achieve win-win solutions, realize revenue growth, and deliver robust content operations solutions for customers.
Developed sales strategy and sales enablement to scale global operations while targeting software, medical devices, high-tech manufacturing, and insurance, directly securing business from clients such as CII, Framery, Halton, IFS, Navvis, RSSB and Sectra.
PentheraCRO (Fractional), SVP, Global Sales and Business Development
Sep. 2018United States, New YorkFractional CR since January 2024. Overseeing sales, marketing, partnerships, customer success, and revenue operations growth efforts while implementing content marketing, ABM email marketing, and social selling strategies and tactics.
From September 2018 until April 2022 was leading full time. Targeted accounts such as cable operators, entertainment companies, fitness, OTTs, and telcos while assisting global partners in leveraging Penthera’s software products to optimize the delivery of video content from their CDN to viewers’ homes and mobile devices. New customers included: A+E, AMC, Beach Body, BritBox, Fox, Gaia, Globo, HBO, Liberty Global, OSN, Rakuten, Red Bull, ROW8, Showtime, Starz, ViacomCBS and more...
Bonneville InternationalCRO
May. 2017 - Sep. 2018Greater New York City Area · Hybrid• Built global revenue and strategic partnerships for Famifi, a multi-platform Radiant brand re-launch, and established Famifi’s programmatic capabilities and private marketplace relationships. • Developed and led the international media sales and business development team for Radiant from the ground up while growing the organization by overseeing marketplace positioning, go-to-market sales strategy/process, sales operations, marketing solutions, etc.
GoNoodleSVP, National Sponsorship Sales
Sep. 2015 - Jan. 2018Greater New York City Area• Led the development of the revenue organization/structure and sales and marketing strategy from the ground up while executing GoNoodle’s YouTube strategy and YouTube custom content selling efforts. • Cultivated national revenue and strategic partnerships for the largest K-5 in-school video platform while selling sponsorships, custom content, and SaaS solutions to targeted brands and K-5 schools. • New business included Campbells, Cartoon Network, Disney, Microsoft, Nickelodeon, Paramount Pictures, Universal Pictures, etc.
First Trax AdvisorsCo-Founder & CRO
Mar. 2015New Jersey · RemoteAs an experienced tech startup sales and marketing executive I will help you avoid costly mistakes as well as efficiently and effectively build/rebuild a best-in-class, scalable sales, marketing, and customer success operation. Over 15+ years I've successfully grown businesses by focusing on the three typical and core issues: making sure the business is executing the right business model, telling the right solutions-based sales and marketing story targeting the right ICP and building the necessary sales processes and infrastructure to scale and accelerate revenue growth. At First Trax Advisors we help early-stage organizations navigate the challenges of growth and sustainability. Some examples of companies we've helped include MapMyFitness (acquired by Under Armour), Evergage (acquired by Salesforce.com), Xoom.com (merged with NBC and Snap.com, then IPO’d), XM Radio (merged with Sirius to form Sirius XM), Atomic Reach (acquired by RADAI), DailyCandy (Acquired by NBCU), Meredith Digital, GoNoodle (now in 80% of all elementary schools), and Social Media Today (Acquired by Industry Dive). Other customers include Adfabric, Algoface, Gigs.live, Prismatik, WeHeartIt, and more.
www.firsttraxadvisors.com
Atomic ReachExecutive Vice President, International Business Development
Jun. 2013 - May. 2015Greater New York City Area · Hybrid• Directed teams accountable for selling an enterprise SaaS platform to Fortune 1000 brands/content marketers and digital publishers. • Generated $4M+ in sales with Fortune 500 Corporations, including Cleveland Clinic, Dell, Conde Nast, Hearst, Hoovers, IBM, J&J, Reed Elsevier, and more in 18 months for an early-stage start-up organization. • Established national partnerships with content marketing, marketing, and PR firms while cultivating and maintaining marketing/referral partnerships with Edelman PR, DK New Media, Kapost, and Steamfeed.
WebkinzSVP, Advertising Sales & Sales Marketing North America
May. 2011 - Mar. 2013Greater New York City Area · Remote• Built and led revenue operations which resulted in new business from companies such as Disney, Hasbro, Kellogg, Microsoft, Mattel, and NBC Universal, while formulating and executing strategic plans for sales, marketing, ad ops, and account management.
DailyCandyVice President, Advertising Sales & Sales Marketing
Jun. 2010 - May. 2011New York, United States · On-site• Managed all aspects of sales and marketing operations and delivered new accounts such as Chanel, Disney, JP Morgan Chase, J&J, L’Oreal, LVMH, Mastercard, Paramount, Pepsi, Pfizer, Unilever, Target, and Visa.
ViacomVP Advertising Sales, Nickelodeon Digital
Jan. 2007 - Jun. 2010Greater New York City Area• Built the digital business for Addictinggames and TeenNick from the ground-up and secured new business from Cartoon Network, General Mills, J&J, Nestle, Sears/Kmart, Paramount, and Unilever. Led the sales team at Nick Digital and achieved or surpassed annual revenue goals.
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