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HSR Specialist ResearchersMarketing Content Strategy & Planning
Jul. 2024São Paulo, Brasil• Content strategy and planning for the holding and member's brands: HSR Specialist Researchers (holding), Officina Sophia, Minds&Hearts, Blend Research, Bridge Research, HSR Health, Shopper Experience, Route, REDS -Research Designed for Strategy, Data-Makers.
esteja [ mindful leadership ]Founder, Consultant & Mentor
May. 2024São Paulo, São Paulo, Brasil• esteja [ mindful leadership ] offers consultancy, early-career leadership mentoring and strategic content for leaders.
Agência FOMEGuest Specialist - Leadership, People & Culture
May. 2024 - Jul. 2024São Paulo, São Paulo, Brasil• Guest specialist in leadership, people and culture, helping the business to grow in Brazil and Portugal,
Pluxee BrasilBranding and Communications Executive Manager
Apr. 2023 - May. 2024São Paulo, Brasil• Strategic planning and execution of Branding and Integrated Communication initiatives for the group's largest operation, the Brazilian subsidiary, reporting to the headquarters in Paris.
• Responsible for the roll-out debut of the new brand globally in a process that has become a benchmark for the Group.
• Budget and senior team management for branding, press relations, spokesperson preparation, social media, executive LinkedIn, influencers, events, sponsorships, strategic associations, branded content, inbound and communications and go-to-market campaigns for customers (B2B), consumers (B2C) and merchants (B2M).
FRST FalconiGuest Specialist - Communication
Nov. 2022São Paulo, São Paulo, Brasil• Guest specialist in communication.
Unicorn Factory Venture BuilderStartup Mentor - Branding and Communication
Jun. 2022 - Jun. 2023São Paulo, Brasil• Startup mentor, helping new businesses in brand positioning, brand storytelling and communication strategies.
RDCulture and Communication Senior Manager
Nov. 2020 - Apr. 2023São Paulo, Brazil• Strategies development and management models for internal communication, employer branding, change management, culture, events and endomarketing in a highly complex environment (organizational structure and business ecosystem) and fast-paced transformation.
• Cultural model and its architecture evolution to support the business transformation and ESG agenda ambition.
• Budget management, KPI analysis and relationship development with third parties and business partners.
Moip by PagSeguroHead of Brand and Communication
Jan. 2020 - Nov. 2020São Paulo, São Paulo• Double report to the CEO and to the Product and Technology VP in Brazil.
• Strategies development and management models for branding, inbound marketing, product communication, crisis management, media relations, influencers, social media, external events (online and off-line), sponsorships and partnerships, spokesperson development and preparation, local Board communication and image, internal communication and internal engagement.
• Budget management, KPI analysis and relationship development with third parties and business partners.
SodexoInternal Communication Manager (Latam & US), Internal Events, QoL & Diversity Manager (Brazil)
Nov. 2013 - Dec. 2019São Paulo Area, Brazil• Multiple reports in the Group (Human Resources VPs in both Brazil and Latin America & US, Employee and Change VP in France, Diversity and Inclusion VP in US).
• Strategies development and management models for internal communication, endo branding, employee experience and diversity and inclusion with focus on a digital environment. • Advisory for the Executive Committee on recommendation of communication strategies and preparation of spokespersons in a multicultural and in transformation context.
• Communication Committee co-leader in Brazil. SoTogether Brazil co-leader (ERG for gender equality) and Global Pride co-leader (ERG for LGBT and allies). Member of the Global Leadership Committee for people with disabilities and referee for communication. Steering Committee member for minorities.
• Certified facilitator of two Group’s workshops: Cultural Agility and Spirit of Inclusion.
• Budget management, KPI analysis and relationship development with third parties and business partners.
HaysCorporate Communications & Marketing Manager for Brazil
Mar. 2010 - Aug. 2013São Paulo Area, Brazil• Double report to the Country Manager in Brazil and to the Regional Marketing Director in France.
• Responsible for the corporate communication, media relations, inbound marketing, internal and external events, publication and relationship marketing strategies.
• Development and management of internal and external programs to support business priorities and objectives, raising the brand profile in Brazil.
• Locally responsible for the global corporate rebranding rollout and its new sales collaterals, website and intranet layout, tone of voice, signage and decoration of business units, promotional items and othes.
• Budget management, KPI analysis and relationship development with third parties and business partners.
RP1 ComunicaçãoSenior Account Manager
Jan. 2008 - Mar. 2010São Paulo Area, Brazil• PR lead for Hays, Droga Raia and The Boston Consulting Group (BCG).
• Team management, PR strategies development and preparation of press books, as well as qualitative and quantitative analysis of the results achieved (clients and their main competitors). • Relationship programs and positive agenda with journalists and other key opinion leaders. • Communication planning and PR strategy support for other clientes in the agency such as Grupo VR, Instituto Brasileiro de Ética Concorrencial (ETCO) and Liberty Mutual Group.
HSternCommunications & Marketing Assistant
Nov. 2003 - Jun. 2007São Paulo Area, Brazil• Support in developing communication strategies for product launches, brand campaigns, partnerships and reputation crisis. • Information flow coordination between PR agencies in Brazil, Mexico, USA, Europe and Middle East, seeking key-message consistency and global alignment.
• Development of press kits, press trips, customer campaigns and coordination of special projects such as Vogue H.Stern. • Responsible for product placements in online and offline outlets, coordinating and assessing jewellery and watches for celebrities to use for a short period, fashion shows, campaigns, catalogues and third-party events.
• Events organization for internal and external audiences, such as São Paulo Fashion Week (Brazil), Castelo de Caras (France) and Basel World Watch & Jewellery Show (Switzerland).
RP1 ComunicaçãoJunior Account Manager
Sep. 2001 - Nov. 2003São Paulo Area, Brazil• Responsible for managing media relations and for producing national events and press kits for Swatch, Rado and Mido (Swatch Group’s portfolio brands) and Sia (a French homeware brand).
• Responsible for the insertion/ product placement of Swatch, Rado, Tissot, Breguet, Mido, Omega, cK, Longines, Sia, OX Cosmetics, Brastemp and Motorota brands in spontaneous media (production).
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