Journalist, copywriter, researcher, marketing & communication manager
Verified
Experienced Corporate Communications Professional with solid expertise in communication agencies, providing services
to companies in the pharmaceutical and healthcare sectors. Specializing in developing and implementing strategies for
stakeholder and press relations, including:
● Planning and executing strategic plans for product launches, public consultations, and institutional actions;
● Media training and preparation of spokespersons, as well as campaigns with digital influencers;
● Disseminating clinical studies, producing, and revising content tailored to specific audiences and social media
platforms;
● Crisis management and creation of initiatives aligned with business objectives and therapeutic areas.More...
Patricia Santiago
Planner@Digital group
Verified
MBA in Marketing at ESPM and a MA in Marketing Intelligence from Nova IMS in Lisbon. I have followed the development of Marketing data management in theory and in practice. My professional profile is versatile, and I am willing to take chances. I have had an executive career in research and planning in the two of the largest Brazilian communication corporations - FSB and Grupo InPress. I led over 200 market and communication studies and a variety of successful projects for government, big companies and media. In Portugal I assisted the creation of several startups, such as the HealthTech - Honnus (PT), Proptech Keezag (PT), Agritech Shimejito (PT), besides taking over the HealthTech EuSaúde marketing on the moment of its expansion. I am currently Planner at Digital Group and Consultant for several companies.More...
My name is Aline, and I am glad to connect with you!
Born and raised in São Paulo, Brazil, I am super cosmopolitan and a bit introverted (to surprise everyone, maybe!). I am passionate about meaningful conversations, connections, teamwork, travelling, cool-hunting, innovation, gastronomy, nature, and spirituality.
After 20+ years of experience in both traditional matrix and agile organizations of several sizes and nationalities, I would say that I love impacting businesses and individuals with meaningful, empathetic, and non-violent communication strategies the most. I also love to exchange ideas with and mentor young leaders and teams, helping them to grow and develop.
During a self-knowledge program, I discovered my top five strong talents: significance, restoration, intellection, prudence, and adaptability. Over the years, I have been lucky to learn from great leaders and manage incredible professionals.
A bit more on my experience:
• Strategy and operations for communication, branding, media relations, events, culture, engagement, change management, employer branding and crisis management in both B2B and B2C/B2B2C markets.
• Expertise in dealing with complex issues in transformational work environments, including startups.
• Entrepreneurial mindset, data-driven, hands-on, ability to work interdependently.
• Strong interpersonal and relationship management skills and ability to manage and develop multiple complex projects and diverse teams simultaneously.
• Experience working in both matrix and agile organizations.
• Key-words: Corporate Communications | Branding | Culture | Employee and Change Management | Employee Experience | Engagement | Employee Value Proposition | Media Relations | Integrated Marketing Communication | Events | Experiences | Content | Crisis Management.More...