Clínica SiMHead of Growth
Jan. 2017 - Sep. 2018Fortaleza Area, BrazilOversaw Marketing, Technology, Business Intellingence and Call Center.
Main projects and results:
- 80% growth YoY in revenues, thanks to experimentation and implementation of successful strategies to increase the number of clients and their lifetime-value;
- Implemented a Business Intelligence system, based on a datawharehouse connected to the company's ERP, delivering real-time KPIs and Reports to all sectors of the organization;
- Restructured the Call Center implementing a tickets management system and organized it into squads responsible for diferent demand profiles, and diferent variable compensation programs for each squad;
- Lead the design, development and implementation of a new online apointments system that multiplied the number of online apointments by 4;
- Lead de the design, development and implementation of CRM rules to retain clients, reducing no-show rates in 18%