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Network Power<100 people
Roles
💸100%
Marketing
🧑💼100%
C-level Executive
👍100%
Sales & BizDev
Geos
Work Background
Instituto de Responsabilidade Social Sírio-LibanêsMarketing e Captação de recursos
Jul. 2024São Paulo, São Paulo, Brasil
Agência SISFundador
May. 2024São Paulo, São Paulo, Brasil
Pluxee Brasil Gerente de Comunicação Externa
Aug. 2023 - May. 2024São Paulo, São Paulo, Brasil- Liderança do time de Brand & Comms no projeto de transição da marca Sodexo Benefícios e Incentivos para Pluxee no Brasil
Sodexo Benefits and RewardsExternal Communication Manager
Dec. 2018 - Aug. 2023São Paulo- Responsible for managing the integrated communication team, suppliers, area budget and results.
- Definition of strategies and tactical actions for branding and marketing of Sodexo Benefits and Incentives products in Brazil for B2B (HR customers and partner establishments) and B2B2C / B2C (card users).
- Alignment and reports to global on local initiatives.
- Management of relationship and retention actions with the commercial team to reduce churn.
- Planning and execution of campaigns, programs and events, which design commercial environments to highlight and enhance the Sodexo brand and products.
- Responsible for PR strategy and actions, influencers.
- Management of brand image and reputation crises.
- Coordination of the brand architecture review process in Brazil. - Creation of campaigns to implement benefits in new customers and increase the subscription to the Sodexo Club app.
- Responsible for launching the Sodexo Multi product, from the idealization of the solution, definition of positioning, launch strategy (go to market) to the implementation and monitoring of sales performance.
- Responsible for the creation of the Sodexo Clients Council, an initiative focused on retention and that gives voice to the main HR clients of the company.
- Preparation of campaign and event reports, KPI's achievements and ROI control.
- Support to the Instituto Stop Hunger team to create actions and communication pieces.
Fri.toAccount Manager
Jan. 2018 - Dec. 2018São Paulo- Responsible for leading the service team and managing 09 accounts from the agency's portfolio in the education, food, fashion, health and benefits sectors.
- Development of briefings in digital disciplines, strategic planning, media, graphic production, development of advertising campaigns, internal communication campaigns, implementation of content and writing strategies, media and new platforms.
- Monitoring of work routines and delivery execution.
- Interaction and relationship with customers to identify communication and marketing needs and opportunities.
- Management of the profitability of accounts and projects in progress.
BSL - Brasil Senior LivingMarketing Coordinator
Sep. 2015 - Jan. 2018São Paulo Area, Brazil- Responsible for the annual planning of marketing, communication, advertising and promotion, internal communication, events and management of the Cora Residencial Senior and Brasil Sen
- Development, implementation and management of tactical actions: creation of pieces, events, partnerships and campaigns with a B2C focus.
- Creation of the growth strategy and implementation of actions to capture leads and weekly monitoring of the performance of the conversion funnel.
- Management of content and interactions on brands' social channels.
- Management of the annual budget and monthly report of actual vs. budgeted.
- Production of campaign performance and sales impact reports presented to the team, management, board, CEO and investors.
- Definition of strategy and implementation of CRM (Salesforce), email marketing and lead nurturing.
- Planning and execution of unit launch events, commemorative dates and customer relations.
- Implementation of the Net Promoter Score (NPS) methodology and maintenance of quarterly surveys.
- Coordination of the marketing team, consisting of 4 people.
Hospital Albert EinsteinDigital Media Coordinator
Feb. 2014 - Sep. 2015São Paulo- Development of the hospital's communication strategy in order to make Einstein a reference in health content in Brazil.
- Responsible for the partnership with Google to ensure the credibility and quality of search responses on the diseases and symptoms most sought after by the Brazilian population.
- Responsible for the 60th anniversary campaign of the Sociedade Beneficente Israelita Albert Einstein.
- Coordination of 8 professionals from different areas of expertise, such as designers, content producers, community manager and analysts
- Responsible for the positioning project, definition of voice tone and new hospital identity in digital channels (portal and social networks).
- Planning campaigns for all strategic hospital specialties (Oncology, Cardiology, Neurology, Orthopedics, Surgery and Transplants) in the digital environment considering the most diverse media: mobile, social networks and search engines with a focus on increasing the audience on the portal.
Fri.toAccount Executive
Jun. 2012 - Feb. 2014São Paulo e Região, Brasil- Customer service: Hospital Israelita Albert Einstein, GAP Brasil, Amarula and Accenture.
- Responsible for the campaign and events to relaunch the GAP brand in Brazil.
- Management and validation of content published on the brands' social channels.
- Production of campaign reports.
- Monitoring the production of all communication materials to ensure that they follow the client's identity and tone of voice guides and aspects described in the briefing.
- Relationship, conduction and management of expectations for the delivery of campaigns and materials with the client.
Rapp BrasilContent Analyst
Oct. 2011 - Jun. 2012São Paulo Area, Brazil- Management of all requests related to content from clients: Editora Abril and Avianca.
WundermanContent Analyst Jr.
Feb. 2011 - Oct. 2011São Paulo e Região, Brasil- Management of all requests related to content from client Microsoft Brasil, including the institutional account Windows.
Casa do Cliente Comunicação e MarketingAccount Executive
May. 2007 - Mar. 2011São Paulo- Management of all requests from clients: Avon, Suzano Papel e Celulose, Honda Brasil, Libbs Farmacêutica, Rodovia Colinas and Exxon Mobil.
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