City of JohannesburgDirector Marketing
Aug. 2005 - Aug. 2008Managed the full marketing function for the City of Johannesburg. Above and below the line marketing campaigns and a variety of experential events.
Headed the Marketing Department for the City of Johannesburg, developed the City Marketing Strategy both for the COJ generally and for COJ FIFA 2010 World Cup.
Above the line and below the line campaigns.
Urban landscape projects are reliant on successful Public Private Partnerships (PPP's). The success of the PPP's are increasingly reliant on unique attention grabbing cost effective marketing initiatives that deliver a return on investment or publicity and public relations returns to satisfy private sector needs.
Created, marketed and produced large events for broadcast on local and international television channels such as Live8, New Years Eve in Newtown, Africa Day Newtown. All aspects of special events including sponsorship etc. Woman in Art Festival and numerous more.
Strategic campaigns were designed to market and promote projects and partnerships, the history, benefits and the process of defining the key marketing strategies for projects, partnerships and campaigns and in addition the creation of clear and well defined brand positions and identities.
The marketing programme manages expectations and concerns as to development with the aim to inspire and mobilise citizens and companies to contribute. Programmes and initiatives are designed to ensure messages penetrate the competitive clutter prevalent in the marketing realm and to own their unique position of value in the mind of the citizen and markets in relation to the success of programmes and initiatives, through traditional advertising in combination with stakeholder communications, PR and media relations, community mobilization programmes and experiential events.
Ensured that the City of Johannesburg complied with all FIFA Marketing Requirements.