Ashley Williams

Country Marketing Lead @Majid Al Futtaim

🏐 SportsFitness CoachInfluencer Marketing Manager💸 MarketingEvent Producer🧨 ConsultingCommunity ManagerAffiliate MarketingLife CoachingBrand Marketing ManagerCustomer ResearcherContent Manager

Responsible for overseeing brand marketing strategies and efforts within my region. This includes coordinating marketing campaigns, adapting global campaigns to the local market, planning & creating local content, leading locally relevant brand campaign strategy, analyzing market trends, event management, influencer partnerships, digital and in-person engagement, and identifying opportunities to increase customer brand loyalty and drive sales. My role also involves working closely with other departments to ensure a consistent brand voice, message, and customer experience.

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Work Background

Majid Al FuttaimCountry Marketing Lead - Brand & Community | lululemon

Dec. 2019 - Dec. 2023-Identify key community partners (gyms, studios, food & beverage, event venues, general services) manage all brand/vendor relationships country-wide -Build lululemon brand awareness and presence in new markets. -Create local social media campaigns and content strategy -Adhere to and uphold brand voice in designated market via social media and in-community marketing -Implement Global content strategies, and adapt to local audience -Execute marketing strategy in alignment with KPIs and global/ regional brand marketing strategy -Execute community initiatives, events and experiences. -Track KPIs for all initiatives; create and present post event reports to Regional Marketing Director, Regional Brand Director, and Global Brand Team -Recruit, select, and on-board lululemon brand ambassadors -Identify key styles from global collections which best suit the region -Negotiate vendor contracts, manage vendor relationships -Achieve 100% of regional strategic sales target -Schedule and manage photoshoots, oversee content creation -Build and manage relationships with influencers and agencies -Build a comprehensive database of digital assets for media campaigns -Maintain brand and merchandising standards with strategic sales partners -Analyze competitive positioning, products, brands and spending -Manage regional community, events, & marketing budgets -Initiate and present market SWOT analysis, conduct ongoing market, customer, and community research -Develop and maintain strong cross-functional working relationships

Cupid Foundations, Inc.Merchandise Manager

Sep. 2012 - Jul. 2015Canada• Monitor all merchandise performance and trends including areas for growth and opportunity in the region (ON, PQ, AB) • Lead engaging product knowledge seminars and daily product training sessions. • Enforce merchandising and brand expectations in all regional stores • Prepare monthly reports for district manager - P&L, sales trends and summaries for each Canadian region, including action plans to boost individual product sales and overall store performance. • Partner with sales representatives and managers to coordinate merchandising and campaign schedules. • Build strong relationships with management and sales teams in 50+ stores as well as the national buying team for the largest department store in Canada.

lululemon athleticaKey Leader

May. 2009 - Aug. 2012Toronto, Canada Area• Managed staff on the retail floor, daily store operations, recruiting, and weekly schedule. • Responsible for talent selection and acquisition process: Organized and lead dynamic group interviews, individual interviews, all hiring and on-boarding process. • Managed the circulation of weekly inventory. • Lead and revamped store-level asset protection program. • Created and lead goal coaching and personal development sessions • Lead daily/weekly store meetings for all employees to discuss daily/weekly sales targets, upcoming goals, and strategies for success • Established teams to effectively manage each portion of the business by matching all staff members with business projects appropriate to their interests and skill sets.

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