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Work Background
Majid Al FuttaimCountry Marketing Lead - Brand & Community | lululemon
Dec. 2019 - Dec. 2023-Identify key community partners (gyms, studios, food & beverage, event venues, general services) manage all brand/vendor relationships country-wide
-Build lululemon brand awareness and presence in new markets. -Create local social media campaigns and content strategy -Adhere to and uphold brand voice in designated market via social media and in-community marketing -Implement Global content strategies, and adapt to local audience
-Execute marketing strategy in alignment with KPIs and global/ regional brand marketing strategy
-Execute community initiatives, events and experiences.
-Track KPIs for all initiatives; create and present post event reports to Regional Marketing Director, Regional Brand Director, and Global Brand Team
-Recruit, select, and on-board lululemon brand ambassadors
-Identify key styles from global collections which best suit the region
-Negotiate vendor contracts, manage vendor relationships
-Achieve 100% of regional strategic sales target -Schedule and manage photoshoots, oversee content creation -Build and manage relationships with influencers and agencies
-Build a comprehensive database of digital assets for media campaigns
-Maintain brand and merchandising standards with strategic sales partners
-Analyze competitive positioning, products, brands and spending
-Manage regional community, events, & marketing budgets
-Initiate and present market SWOT analysis, conduct ongoing market, customer, and community research -Develop and maintain strong cross-functional working relationships
Cupid Foundations, Inc.Merchandise Manager
Sep. 2012 - Jul. 2015Canada• Monitor all merchandise performance and trends including areas for growth and opportunity in the region (ON, PQ, AB) • Lead engaging product knowledge seminars and daily product training sessions. • Enforce merchandising and brand expectations in all regional stores
• Prepare monthly reports for district manager - P&L, sales trends and summaries for each Canadian region, including action plans to boost individual product sales and overall store performance. • Partner with sales representatives and managers to coordinate merchandising and campaign schedules.
• Build strong relationships with management and sales teams in 50+ stores as well as the national buying team for the largest department store in Canada.
lululemon athleticaKey Leader
May. 2009 - Aug. 2012Toronto, Canada Area• Managed staff on the retail floor, daily store operations, recruiting, and weekly schedule.
• Responsible for talent selection and acquisition process: Organized and lead dynamic group interviews, individual interviews, all hiring and on-boarding process.
• Managed the circulation of weekly inventory.
• Lead and revamped store-level asset protection program.
• Created and lead goal coaching and personal development sessions
• Lead daily/weekly store meetings for all employees to discuss daily/weekly sales targets, upcoming goals, and strategies for success • Established teams to effectively manage each portion of the business by matching all staff members with business projects appropriate to their interests and skill sets.
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