Capitec BankHead: Communications
Dec. 2010 - Feb. 2023StellenboschI had the opportunity to pioneer and head the Communications department at Capitec Bank. We were quick to establish ourselves, demonstrate value and have continued to grow since. Our Digital Production Studio have been brought into the Communications department allowing for improved synergies and integrated communication. My responsibilities include: • Management of brand and CEO reputation across internal and external audiences
• Spokesperson for the company, making statements on behalf of the CEO where necessary • Management of internal communication channels (Intranet, Social Media, Email)
• Management of external communication channels (Website, Social Media, Media)
• Management of internal and external events
• Establishment & management of strategic relationships in Media
• Management of creative and multimedia production (TV, Radio, Newspaper/Print, Web)
• Researching & reporting on market environment, trends and tools
• Creation & management of Public Relations initiatives
• Crises management
• Planning & management of budgets
• Development & management of creative and effective communication strategies
• Alignment of company objectives with department strategy
• Creation & management of department structure and culture
• Management of team, their performance, personal development plans and disciplinary matters
• Measuring, reporting and reviewing of department results
• Research and identification of improvement opportunities within department to optimize efficiency
• Management of external agencies and their performance