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Work Background
Self-EmployedFractional CMO / HOD (Former Head of Communications Capitec Bank )
Mar. 2023Cape Town, Western Cape, South AfricaAfter a decade and a half of establishing and building the Communications Department at Capitec, culminating in the production of the Bank’s history book, “Let’s Build a Bank”, I retired in 2023 from the position but not from the industry. I’m going into a new phase of life, and want to apply my knowledge by focusing on three types of opportunities in the market: 1. To help businesses build highly efficient and creative Communications and Marketing teams. Having said this, I will be available for contractual work where I help your business to help itself. Getting things off the ground, steering them in the correct direction, training people to run with the everyday grinding to build a world class Comms or Marketing team and positioning your business and brand/s for sustainable future growth. Then I leave your team to run with the ball. 2. To put an adhoc Comms team together to address a specific problem or a brand crisis that a business or personality is experiencing. The nature of these contracts will be shorter and ideally have measurable milestones, which determines if the objective was reached and the contract thus concluded.
3. To serve as a consultant to a project where a business already has a relationship with a client, and I just provide a “behind-the-scenes” service to boost the business/ agency/consultancy. These three streams of opportunities will be considered against the following criteria: 1. Is it an interesting project/ task?
2. Are the people nice to work with?
3. Do they compensate fairly and timeously?
4. Do they respect what you bring to the table and understand the value?
5. Do they allow hybrid/remote working within reason?
6. Do they focus on the outcome rather than the daily actions and red-tape and meetings? If you’re open to discussing the above, then let’s make magic. Email me at: nelcharl@gmail.com 2023/ 2024 Projects:
House of Brave Electrolux Kwikot
AEG
SA Tourism (BRICS Summit)
Ringeta Consortium
Zailab Software Platforms
Capitec BankHead: Communications
Dec. 2010 - Mar. 2023StellenboschI had the opportunity to pioneer and head the Communications department at Capitec Bank. We were quick to establish ourselves, demonstrate value and have continued to grow since. Our Digital Production Studio have been brought into the Communications department allowing for improved synergies and integrated communication. My responsibilities include: • Management of brand and CEO reputation across internal and external audiences
• Spokesperson for the company, making statements on behalf of the CEO where necessary • Management of internal communication channels (Intranet, Social Media, Email)
• Management of external communication channels (Website, Social Media, Media)
• Management of internal and external events
• Establishment & management of strategic relationships in Media
• Management of creative and multimedia production (TV, Radio, Newspaper/Print, Web)
• Researching & reporting on market environment, trends and tools
• Creation & management of Public Relations initiatives
• Crises management
• Planning & management of budgets
• Development & management of creative and effective communication strategies
• Alignment of company objectives with department strategy
• Creation & management of department structure and culture
• Management of team, their performance, personal development plans and disciplinary matters
• Measuring, reporting and reviewing of department results
• Research and identification of improvement opportunities within department to optimize efficiency
• Management of external agencies and their performance
Capitec BankSenior Brand Manager
Nov. 2009 - Dec. 2010Cape Town Area, South AfricaEstablished the new 'simplicity positioning' of the bank once it started transactional banking and moved away from being a loans organisation.
Capitec BankStudio Manager - In-House Advertising Studio
Oct. 2008 - Nov. 2009Cape Town Area, South AfricaEstablished the In-House Advertising & Design Studio at Capitec's Head Office. Started as a contractual position which became permanent in January 2009.
2Buffels KoloniDirector : Business
Jan. 2007 - Dec. 2008Cape TownEstablished and owned, 2Buffels Koloni, a Cape Town based advertising agency. Clients included Die Son (Media 24) (several Gold Loerie and Gold Pendoring awards), ATKV (won several Pendoring awards), Nando's and Brand Magazine.
Daddy Buy Me a Pony (a 9November Union company)Business Director
Jan. 2002 - Dec. 2006Cape Town Area, South AfricaDirector of the Cape Town based advertising agency Daddy Buy Me a Pony. Clients included Die Son (several Gold Loerie and Gold Pendoring awards), Pro Helvetia (Swiss Arts Council) (won several international awards), Afro Coffee (Red Bull Austria) (won Black Clio in Miami and several Gold Loerie awards) and Investec Bank (Silver Loerie award).
The Jupiter Drawing Room Cape TownGroup Head : Client Service
Jul. 2000 - Mar. 2002Cape Town Area, South AfricaStrategic lead on various advertising accounts & managing the teams working on these accounts
The Jupiter Drawing Room Cape TownGroup Account Director
Apr. 1999 - Jan. 2000Cape Town Area, South AfricaManaging various advertising accounts & managing the teams working on these accounts
The Jupiter Drawing Room Cape TownAccount Director
Mar. 1998 - Mar. 1999Cape Town Area, South AfricaManaging various advertising accounts
The Jupiter Drawing Room Cape TownAccount Manager
Aug. 1996 - Mar. 1998Cape Town Area, South AfricaDo the day to day managing of various advertising accounts
Young & RubicamAccount Executive
Jul. 1995 - Jul. 1996Cape Town Area, South AfricaManaged the day-to-day activities on Branded Goods accounts. See attached for an overview of work highlights.
Ministry of Trade & IndustryPress & Private Secretary to Minister Of Trade & Industry (Trevor Manuel)
May. 1994 - Jul. 1995Cape Town / PretoriaI served as the Private Secretary & Press Secretary to the new incoming Minister of Trade & Industry, Mr Trevor Manuel, in the new democratically elected government of President Nelson Mandela. I was the only staff member retained from the previous ministerial staff to join Minister Trevor Manuel's personal staff in the ministry. My main tasks were to train all the new staff members entering the Ministry and to keep the perception (media) steady during the difficult transition phase to a demoracy. I undertook to stay a year in this position. I eventually stayed a lttle longer, whereupon I returned to the private sector / Advertising & Communication Industry. The International experience gained at the highest level of our country's business & political dealings, proved invaluable in years to come and in my later career.
Ministry of Trade & IndustryPrivate & Press Secretary to Sir David Graaff
Apr. 1991 - Apr. 1994Cape Town / PretoriaServed as the Private Secretary to Sir David Graaff. (Sir David later left politics and established the De Grendel Wine estate on his family estate outside Panorama, Durbanville, Cape Town). Sir David was appointed alongside Mr Derek Keys. They were both from the private sector and their brief was to prepare the South African economy for the transition to a democracy. Derek Keys focussed on Finance as he had a double portfolio, while Sir David focussed on the Trade & Industry portfolio as his deputy. The business friendly environment, SA trade and finance legislation and governmental framework at the time of handover to the new government can be credited to Keys and Graaff's business insight and excellent working relationship with the ANC economic team. I was priviledged to serve as Private and the de facto Press Secretary to this portfolio during this exciting period in South African history.
Multipro Computer Supplies (now part of Walton's)Marketing Representative
Jan. 1989 - Nov. 1990Cape Town Area, South AfricaMarketing representative for Cape Town. Main responsibilities: sales. Branch manager of the Cape Town satellite branch in Port Elizabeth. Main responsibility: managing the day-to-day activities of a satellite branch (financial responsibility resided with the main branch).
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