ZendeskSr. Global Engagement Marketing Specialist
Mar. 2020 - Nov. 2022- Partner with the global Retention Marketing team (based in the HQ) to create sucessful campaigns targetting all audiences (SMB, Enterprise, Partners, among others) for Onboarding, Adoption and Trial nurtures to generate growth and upsell.
- Team up with Marketing Operations and Data Analytics teams to drive the best strategy and data use for email marketing campaigns such as product usage, feature activation, segmentation, etc. - Project Management and reporting to present performance results and insights generation for stakeholders.
- Lead supporting ad. agencies to execute projects and campaigns.
- Creation of “How to’s” and description documentations for campaigns and processes in order to help and make sure all teams are using consistent processes and terms.