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Work Background
Cortex Consulting Group, Inc.Media Audit Director
Oct. 2011Miami/Fort Lauderdale Area· Managed and developed Media Procurement Audits for a diverse portfolio of global clients across FMCG, Pharmaceutical, and Automotive sectors, focusing on contract compliance and optimization.
· Oversaw the quality control of media contract data, ensuring uniformity, accuracy, and integrity of audit rights, disclosure requirements, and cash management terms.
· Conducted comprehensive analyses of media costs, quality, and contractual terms, identifying and implementing improvement opportunities in areas such as rebate returns and float requirements.
· Successfully managed media procurement audits for 15 global clients, with a focus on contract review and optimization.
· Achieved a 20% improvement in contract data quality through rigorous quality control measures, enhancing the ability to identify and address conflicts of interest and related party transactions.
· Conducted in-depth contract analyses leading to the identification and implementation of cost-saving measures, resulting in a 15% reduction in overall media costs and improved terms for data ownership and intellectual property rights.
· Implemented a robust KPI tracking system for agency performance, resulting in a 98% adherence rate to monthly, quarterly, and annual targets, with a focus on specific, actionable, and measurable performance parameters.
· Developed expertise in key contract review areas, including audit rights scope, agency disclosure requirements for brokered media deals, rebate and discount management, and data custody and protection clauses.
Starcom MediaVest GroupVP Managing Director
Dec. 1999 - Jun. 2011Concurrently manage dual roles as VP Managing Director in Puerto Rico and as Regional Account Director with home base located in Miami. Tapped to direct the Puerto Rico operation with full P&L and forecasting responsibility. Challenged to deliver revenue and margin goals while driving new business and organic growth through digital, branded content, research and analytics. Coached, mentored and trained talent.
Concurrently manage dual roles as VP Managing Director in Puerto Rico and as Regional Account Director with home base located in Miami. Tapped to direct the Puerto Rico operation with full P&L and forecasting responsibility based on exceptional performance in prior role. Challenged to deliver revenue and margin goals while driving new business and organic growth through digital, branded content, research and analytics. Coached, mentored and trained talent. • Grew revenue by $200K boosted profitability from 8.5% to 20% despite tough economic climate. • Executed resource optimization plan, saving $60K.
• Created Innovation Director role to improve creativity, resulting in the first Gold Media Lion at Cannes for SMG Puerto Rico . Regional Account Director (1999 to Present)
Charged with leading strategic vision and product quality attainment for multi-national businesses across local Latam operations. Managed multi-national clients representing $115M in brand, including Avon, HBO, Richemont, Visa, Kraft, BellSouth, McDonalds and ExxonMobil. Oversaw $10M Pan Regional media buying unit, servicing Coca Cola, P&G, Kraft, Nintendo, Avon and Visa. Held full P&L responsibility for regional business and Pan Regional Buying unit. Served dual roles as Managing Director of PR and Regional Account Director for the Latam operation (2008 to Present). • Generated $150K in incremental growth through new business (2010).
• Instrumental in regional new business growth of BellSouth, ExxonMobil, Visa and Coca Cola.
BBDO Latin AmericaAssociate Media Director
Jan. 1999 - Dec. 1999Provider of advertising, marketing and corporate communication services across the globe; Provided vision and strategic guidance to network agencies across the Latin America region. Ran local media planning and buying execution for multi-national accounts and directly managed media planning, buying, measuring and budgeting for key accounts. Approved creative and strategic alignment of media planning and buying; coached team on presentation concepts and structures. Verified flowchart timelines; analyzed competitive reports and efficiency delivery vis-à-vis projected metrics. Recruited, motivated, evaluated and developed staff. Devised and executed pan-regional media plans to expand market share for clients such as Visa, Audi, Federal Express and Qualcomm.
Sanchez & LevitanMedia Director
Jan. 1997 - Jan. 1999Tasked with managing key U.S. Hispanic and Latin American accounts, including BellSouth Telecommunications, Florida State Lottery, Marshalls, T.J. Maxx, The Money Store and Seagrams Americas. Stabilized key client relationships. Controlled budgets and leveraged media resources with creative use of off-line, on-line and out-of-home media. Produced cost efficiencies via strict campaign monitoring and consistent reporting on media deliveries and ROIs.
J.W. ThompsonMedia Director
Jan. 1994 - Jan. 1997Directed strategic media initiatives for brands targeting U.S. Hispanic consumers and refined media selections to reach to key demographic sub-segments and ensure relevance. Analyzed syndicated studies and led media team on resulting campaigns. Assessed market trends and examined competitors challenging the growth of assigned brands. Launched new products, reenergized strategies and prepared briefs for creative development. Hired and developed account management team to control budgets, select media and enhance brand value.
Led project initiatives with a National Media assignment of $700K for Miller Lite; held full-blast launch responsibilities for U.S. Hispanics with a budget of $11M.
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