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Work Background
Clever MarketingBusiness Strategy and Marketing Director
Sep. 2024 - Sep. 2025Camberley, England, United KingdomAgency management, marketing and growth. Leading a stand out team of in-house professionals, delivering truly "clever" marketing for clients and taking this amazing agency on a journey of growth. No longer just a digital marketing agency but a full service agency offering strategic marketing, brand strategy, fractional CMO services, and of course deeply digital expertise on all platforms for B2B and B2C clients in London and the South East.
We Are SpicyFounder and CEO
Sep. 2024Founder and CEO of We Are Spicy, a marketing, creative and media neurodiverse collective, with the aim of providing neurodiverse talent with a safe and empowering place to do their best work, and be accepted and understood as themselves. We also have an organisational education arm to the business, providing workshops and training around neurodiversity in the workplace. We have three guiding principles.
1. To positively champion the potential of the neurodiverse brain, both inside and outside our group.
2. Create a safe space for neurodiverse, and neurotypical, professionals to flourish and grow.
3. Use the very best of our 'neuro-spiciness' to always do our very best work for our clients, and do it with good humour, humility and authenticity.
We Are SpicyFounder
Apr. 2024Founder and CEO of We Are Spicy, a marketing, creative and media neurodiverse collective, with the aim of providing neurodiverse talent with a safe and empowering place to do their best work, and be accepted and understood as themselves. We also have an organisational education arm to the business, providing workshops and training around neurodiversity in the workplace. We have three guiding principles.
1. To positively champion the potential of the neurodiverse brain, both inside and outside our group.
2. Create a safe space for neurodiverse, and neurotypical, professionals to flourish and grow.
3. Use the very best of our 'neuro-spiciness' to always do our very best work for our clients, and do it with good humour, humility and authenticity.
Career BreakProfessional development
Sep. 2023 - Sep. 2024Using my time after redundancy from a senior marketing role, leading a team of 15 in a technology company, to add to my skill set, and search for a new role as a CMO, VP Marketing, Marketing Director. Professional development includes: - CIM's Specialist Award in AI Marketing (Distinction)
- AuADHD Coaching Course
- HubSpot Certifications in Revenue Operations, Inbound Marketing (re-certified), Inbound Marketing Optimisation and Contextual Marketing
- LinkedIn Learning: Generative AI for Digital Marketers
- Intro to Financial Accounting with the University of Pennsylvania (online) Just completed my Wine & Spirit Education Trust Level 2 Course. Passed with Distinction.
Content+CloudGroup Marketing Director
Jul. 2019 - Aug. 2023- Defined and implemented innovative marketing strategies resulting in a 60% increase in new wins from marketing in FY23. - Achieved a 29% increase in MQL and a 60% increase in SQL from FY22 to FY23, maintaining a SQL to New Opportunity conversion rate of 91%. - Launched integrated group brand, digital estates, M&A integration and marketing plan, and continued management and demand gen activities for eight brands. - Established the marketing function as a highly-regarded and well-supported team recognised as delivering significant value. - Marketing a complex portfolio of technology services and solutions to a broad target market, in an M&A environment of a high-growth, PE-backed business. - Led the group marketing function, integrating two standalone marketing teams into a high-performing team of 15 people and a 7-figure marketing budget. - Developed successful relationships within Microsoft to deliver co-funded marketing campaigns and results. - Winner of the CIM’s Global Marketing Excellence Award 2023 (Best Customer Experience Programme or Campaign) and Winner of Microsoft Partner of the Year Award for Customer Experience 2022. Content+Cloud is one of the UK’s leading IT technology solutions and services providers, specialising in cloud services, digital transformation, and professional and managed IT services, now part of the Advania Group, and recently re-branded as Advania UK.
IDBSHead of Corporate Marketing
Sep. 2016 - Jun. 2019Guildford, United Kingdom- 30% YOY (2017/18) increase in MQLs from marketing activity. - 12% increase in first-time visits to IDBS website and 22% increase in organic traffic which translated to digital MQLs accounting for 65% of the commercial pipeline. - Delivered of a new brand and brand strategy prior to acquisition, of this privately-owned business, by Danaher (a $31.47 billion USD and 81,000 employee business). - Worked cross-functionally to lead, drive and deliver go to market strategies and plans for the business’ key strategic initiatives. - Ensured robust marketing processes and best-in-class use of marketing technologies for conversion, analytics, reporting, lead management and funnel visibility. - Leadership and development of a central and global team, creating opportunities for progression and ensuring team retention and engagement. - Leader of a cross-functional process to drive to improvements in campaign management and lead management processes including closed-loop reporting with sales. IDBS is a leading global provider of enterprise SaaS software for research and development (R&D) organisations, primarily pharma and life sciences. Responsible for the global marketing function and strategy for IDBS.
Chilgrove Learning & DevelopmentSales & Marketing Director
May. 2012 - Feb. 2015West SussexChilgrove is a provider of experiential and innovative learning and development programmes for businesses and their middle to senior management teams. Using immersive and impactful activities from walking over hot coals to completing an orienteering mission in the West Sussex countryside, from role playing the conquering of Everest to blind fold 4x4 driving, we create programmes that address a variety of business issues, challenges and goals. These include team cohesion, change management, employee adaptivity, motivation and morale, communication and collaboration, mindset and behaviour, productivity and efficiency, staff turnover, employee engagement, leadership and management skills, talent development, and strategic knowledge and tools. As sales and marketing director for the business, I am responsible for developing the Chilgrove L&D brand, sales and business development activities, and marketing strategy, plan and activities as well as managing the overall sales & marketing budget. Part of my role is to work with the MD developing the overall business vision and strategy as well as creating strategic partnerships with relevant and appropriate trainers, programme providers and facilitators. I manage a team of sales, business development, marketing and creative professionals to deliver on the set objectives of the business.
Cornerstone MarketingOwner / Fractional CMO
Mar. 2005West SussexWorking with a variety of businesses to create/promote brands, marketing strategies, plans and marketing campaigns, enabling clients to achieve clear results from their marketing. Managing teams, deadlines, budgets and suppliers. Worked with over 100 businesses to develop and execute marketing strategies, plans and activities and create over 50 new brands, including identity development, messaging and positioning. Designed and implemented digital marketing strategies and plans for a wide range of clients focused on lead generation through inbound marketing tactics, including website design and management, SEO, PPC, nurture, marketing automation, content creation and syndication.
The Village EchoOwner & Editor
Jan. 2001 - Dec. 2005The Village Echo was a monthly news magazine dedicated to serving the smaller villages and towns with more focus than often given by larger local/regional publications. Originally just 12 pages, black and white, with 3000 copies being distributed amongst the three villages of Wraysbury, Horton and Datchet, The Village Echo grew to be a full colour publication with up 48 pages and a maximum of 14000 copies being distributed in 35 villages and towns across four counties in the South East. After the death of its founder, and my father, Peter Stone, and the birth of my first child, The Village Echo was sold to family-run Tindle Newspapers, based in Farnham. They published its last edition over two years ago.
DataroamMarketing Co-ordinator
Jan. 2000 - Dec. 2001Slough, United KingdomHeadhunted by Dataroam, I was responsible for all the marketing activity implementation and management. I was responsible for devising a marketing tactical plan that resulted in a £1M contract being introduced into the business.
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