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Commercial Executive: Strategic Projects - Market Access Healthcare, SSA
DP WorldCommercial Executive: Strategic Projects - Market Access Healthcare, SSA
Oct. 2024Midrand, Gauteng, South AfricaReporting to the Director: Strategic Projects – Market Access Healthcare (SSA) Job Purpose The Commercial Executive: Strategic Projects is responsible for developing and executing strategic initiatives to expand DP World’s footprint in the healthcare and pharmaceutical sectors across Sub-Saharan Africa (SSA). This role focuses on managing high-impact projects, including the Pharmacy Engagement Platform (PEP) and related initiatives, to drive business growth, enhance market access, and improve healthcare outcomes in SSA. The position requires a blend of strategic planning, stakeholder engagement, project management, and operational execution. Key Responsibilities Strategic Project Management: Lead the design, implementation, and monitoring of strategic healthcare projects, including the Pharmacy Engagement Platform (PEP), across key SSA markets. Stakeholder Engagement and Relationship Management: Establish and maintain strong relationships with key stakeholders, including pharmacists, distributors, government bodies, NGOs, and healthcare professionals (HCPs). Commercial Strategy and Market Access: Identify and evaluate opportunities to strengthen DP World’s position in the SSA pharmaceutical market, focusing on generics, cold-chain products, and patient management solutions. Operational Excellence and Digital Innovation: Drive the adoption of digital tools, including AI-driven inventory management, CMS platforms, and CRM systems, to optimize pharmacy operations and engagement. Governance and Compliance: Lead the formulation, review, and implementation of Standard Operating Procedures (SOPs) to ensure alignment with DP World’s strategic initiatives and operational requirements. Reporting and Communication: Prepare comprehensive reports and presentations on project performance, including insights, outcomes, and recommendations for senior management.
Portfolio Marketing Manager
Zydus GroupPortfolio Marketing Manager
May. 2021 - Sep. 2024South AfricaI am responsible for overseeing the marketing strategy and management of Zydus Healthcare SA's acute portfolio, a role that reports to the Business Unit Manager and Country Head. This position is crucial as it drives 67% of Zydus Healthcare SA's prescription medicines business. My duties include developing and executing marketing strategies and tactical plans to ensure brand profitability and portfolio growth. I am also tasked with establishing and maintaining efficient marketing systems and procedures, which involves overseeing market research, product feasibility studies, and new business development initiatives. Additionally, I manage the portfolio's financial goals, marketing budget, and return on investment (ROI). I play a significant role in designing packaging and developing launch plans for new products. Effective cross-functional communication and collaboration are essential aspects of my role, requiring coordination across Sales, Medical Regulatory, Finance, Supply Chain, Quality Control, Human Resources, and Legal Departments. In 2023, my achievements were recognized with runner-up titles for EMB1 International Marketing Manager of the Year in the Multi Mega Brands as well as Mega Brands categories. During this period, I successfully converted 3x USD multi-million-dollar brands and 5x USD million-dollar brands. In 2022, I won the prestigious EMB1 International Marketing Manager of the Year award in the Mega Brands category and placed 3rd in the same category. I also secured 3rd place in the Emerging Brands category. My efforts led to the successful conversion of 3x USD multi-million-dollar brands and 4x USD million-dollar brands. In 2021, I received the top honor as the EMB1 International Marketing Manager of the Year in the Mega Brands category and was a runner-up in the New Products category. During this year, I successfully converted 5x ordinary brands into USD million-dollar brands.
Product Development Manager
Bone SAProduct Development Manager
May. 2020 - Apr. 2021South AfricaPDM one-year contract role that reported to the Managing Director. Spearheaded the development and implementation of a commercial model in alignment with the non-profit organization's strategic objectives. Contributed valuable insights to the business's strategic planning process, ensuring strategies were effectively executed and measured against targets. Identified opportunities for product specification enhancements, standard operating procedure (SOP) improvements, and additional research to enhance product efficacy. Achieved a significant milestone by doubling sales revenue from key hospital accounts in 2020. Managed relationships with high-profile accounts including Chris Hani Baragwanath, Charlotte Maxeke Johannesburg, Helen Joseph, Netcare Lake View, and Netcare Linksfield. Successfully launched the VITANOVA business unit, contributing to the organization's diversified portfolio. Accolades: 2020: Recognized by the Board of Directors for Best Portfolio Sales & Marketing. Achieved highest sales growth versus budget for the year 2020.
Business Development Manager: SSA Spine Therapies
Zimmer BiometBusiness Development Manager: SSA Spine Therapies
Apr. 2018 - Apr. 2020South AfricaA BDM role that reported to the EMEA Spine Commercial Director, France. Played a pivotal role in business development by preparing proposals, new business estimates, and comprehensive business development reports. Managed the new product pipeline and influenced the expansion of existing product usage, contributing to revenue growth. Developed and managed export markets through meticulous export price benchmarking. Identified relevant tender opportunities and successfully secured new business deals. Cultivated and maintained strong business relationships with in-country distributors and their clients, particularly surgeons, ensuring exceptional after-sales service and adherence to hospital theatre etiquette. Strategy, Sales & Marketing Formulated and executed marketing strategies for Zimmer Biomet's spine portfolio, driving brand visibility and market penetration. Led the management of sales and marketing functions for the spine business portfolio. Provided valuable market feedback and strategic advice to the international spine leadership, offering insights into competitors' strategies, offerings, threats, and business opportunities. Collaborated with country distributors to determine product pricing strategies that met revenue targets while remaining competitive and compliant with pricing objectives set by the country's Department of Health. Managed documentation submissions required for pricing approvals. Key Accounts: Nigeria, Kenya, Democratic Republic of Congo (DRC), Rwanda, Mauritius, Botswana, Zambia, Zimbabwe Product Launches: Successfully launched multiple devices and instrumentations within the spine portfolio. Accolades: 2019: Recognized for excellence in New Markets Development for the EMEA Spine Portfolio, particularly in the African region. Achieved highest revenue sales in Botswana and Mauritius.
National Business Manager
SandozNational Business Manager
Jan. 2017 - Mar. 2018South AfricaNBM role that reported to the Specialty Business Unit Head. Innovation and Brand Management Demonstrated a solution-oriented approach by developing and maintaining Key Opinion Leader (KOL) relations through continuous engagement, fostering strong partnerships vital for brand growth. Provided creative direction for portfolio and brand strategies, innovating approaches to secure competitive advantages in the market. Achieved remarkable growth of over 40% in the ACLASTA brand within 12 months, showcasing strategic sales and brand management. Spearheaded pipeline management initiatives to secure future portfolio assets, ensuring a sustainable business model. Training and Development Implemented training interventions tailored to meet business needs, designing and implementing learning materials, strategies, and tactical plans. Encouraged continuous review of clinical publications to keep the sales team abreast of the latest developments in the field. Provided regular feedback to specialist representatives and managers, focusing on business unit aspects. People and Team Management Led diverse teams across different therapeutic areas, advocating for an outcomes-based approach to therapeutic solutions. Researched and recommended best practices, anticipating future trends in disease management and the market environment. Ensured sales team effectiveness and goal achievement through proactive management and guidance. Customer Interaction and Stakeholder Engagement Developed a deep understanding of customer clinical needs, fostering strong relationships with internal cross-functional teams and external stakeholders to drive portfolio and brand strategies. Implemented efficient query resolution processes, maintaining a sense of urgency in addressing customer concerns. Conducted quality assessments of the portfolio, ensuring alignment with business objectives. Key Achievements: 2017: International Mature Brand of the Year for the ACLASTA brand.
Sales Team Lead
MedtronicSales Team Lead
Jan. 2016 - Dec. 2016City of Johannesburg, Gauteng, South AfricaTheatre Sales Lead role that reported to the National Sales Manager & Business Unit Head. Portfolio Management and Accounts Managed the RTG - Spine & Biologics portfolio, overseeing accounts at Life Bedford Gardens and Netcare Union Hospitals. Demonstrated expertise in various surgical techniques, including MAST, Interventional (BKP), and Open Surgery, ensuring comprehensive support for healthcare professionals. Product Launch and Market Penetration Successfully launched GRAFTON, a high-tech bone substitute biologic product, showcasing strong project management and market penetration skills. Achieved exceptional sales growth of 203% in the Spine Portfolio, exceeding budgetary targets and contributing significantly to the company's revenue. Skills and Achievements Utilized market access strategies to expand product reach and ensure optimal market penetration. Proficient in Microsoft Outlook for efficient communication and coordination. Demonstrated in-depth knowledge of medical devices, enabling effective sales presentations and customer engagement. Applied data analysis skills to identify market trends and opportunities, driving informed business decisions. Excelled in hospital sales, building and maintaining strong relationships with key stakeholders. Key Achievements: Recognized for the highest Spine Portfolio Sales Growth v Budget in 2016, highlighting exceptional sales performance and strategic planning abilities.
Sales & Marketing Manager
RA Printing Pty LtdSales & Marketing Manager
Nov. 2014 - Dec. 2015City of Johannesburg, Gauteng, South AfricaS&M Management role that reported to the Managing Director. Industry Expertise and Client Management Led a team of Accounts Managers servicing clients in the pharmaceutical industry, including primary account Aspen Pharmacare. Successfully onboarded new clients, such as Abbott Laboratories, Adcock Ingram Healthcare, Enkosi Agency, HiCare Advertising, Mylan Pharmaceutical, and Roche Diabetes, demonstrating strong business development skills. Business Unit Launch and Revenue Generation Spearheaded the launch of DIGI-POP, a new business unit focused on innovative digital marketing solutions. Secured a landmark 50-million ZAR, 4-year print deal with Aspen Pharmacare, showcasing exceptional negotiation and deal-making abilities. Key Achievements Achieved significant new business development revenues in the pharmaceutical portfolio, contributing to the agency's growth and success. Built and maintained strong relationships with clients, ensuring high levels of customer satisfaction and repeat business. Skills and Expertise Expertise in pharmaceutical industry dynamics, market trends, and client requirements. Proven ability to develop and implement successful marketing strategies that drive revenue growth. Strong leadership skills, guiding a team of Accounts Managers to deliver exceptional results. Effective communication and presentation skills, essential for client engagement and business development. Accolades: Recognized for securing major deals and driving revenue growth in the pharmaceutical sector, highlighting a track record of success and business acumen.
Commercial Brand Manager: Cardiovascular
Aspen Pharma GroupCommercial Brand Manager: Cardiovascular
Nov. 2012 - Oct. 2014South AfricaMarketing Management role that reported to the Head of Marketing. Industry Leadership and Portfolio Management Led a team of Regional Sales Managers and Sales Specialists across 12 regions, overseeing portfolios in the Cardiovascular, Diabetes, and Gastrointestinal segments. Managed partnerships with industry leaders such as AstraZeneca, GSK, Novartis, and Servier Laboratories, ensuring alignment with their marketing strategies and objectives. Strategic Planning and Implementation Conducted market analysis and identified key marketing opportunities, developing and executing portfolio/brand strategies to drive growth and market share. Successfully implemented strategies, monitored roll-out progress, and made data-driven decisions to optimize performance. Commercial Operations and Financial Management Set managed sales budgets and spending as well as effectively managed inventory. Drove profitable growth by managing cross-functional networks and channel resources, ensuring alignment with business targets and objectives. Achieved forecast accuracy and stock management, leading to significant portfolio growth from 161 million to 546 million ZAR in 2 years. Product Management and Launches Successfully launched new therapeutic products, assessing market potential through the preparation of product P&L statements. Resuscitated mature brands, making them profitable by market positioning around company values. Financial Planning and Budgeting Developed multi-year sales forecasts and revenue budgets, consolidating annual divisional budgets for approval. Launches: Led successful product launches of ZUVAMOR & TRUSTAN (branded clones of Crestor and Nexium), achieving market penetration and revenue growth. Skills and Expertise Strong leadership and team management skills, driving cross-functional team accountability and collaboration. Excellent analytical and strategic thinking abilities, demonstrated through successful market analysis and strategy implementation.
Key Account Manager
IMS HealthKey Account Manager
Nov. 2011 - Oct. 2012City of Johannesburg, Gauteng, South AfricaKAM role that reported to the Commercial Director. Strategic Account Management Managed key accounts including Aspen Pharmacare, Abbott Laboratories, Akacia Medical, Adcock Ingram Healthcare, and others. Developed and maintained strong business relationships with clients, ensuring alignment with their strategic goals and objectives. Sales and Business Development Drove business growth through strategic sales planning and execution, resulting in the highest portfolio growth in 2011. Identified and capitalized on new business opportunities and drove revenue growth. Customer Relationship Management Provided exceptional customer service and support, addressing client needs and inquiries promptly and effectively. Managed customer accounts, ensuring satisfaction and retention while maximizing sales opportunities. Product Knowledge and Market Analysis Maintained up-to-date knowledge and market trends, providing valuable insights and recommendations to clients. Conducted market analysis and research to identify market trends and competitor strategies, informing business decisions and strategies. Cross-Functional Collaboration Collaborated with internal departments including Sales, Marketing, and Operations to ensure alignment and integration of strategies and activities. Coordinated with cross-functional teams to develop and implement marketing campaigns and promotional activities. Financial Management Managed budgets and financial resources effectively, ensuring optimal allocation and utilization to achieve business objectives. Monitored sales performance and financial metrics, analyzing data to drive informed decision-making and strategy development. Skills and Expertise Strong communication and interpersonal skills, with the ability to build and maintain relationships with clients and colleagues. Proven track record of achieving sales targets and driving business growth in a competitive market environment. Accolades 2011: Highest Portfolio Growth_ Pharmaceutical
Pharmaceutical Sales Specialist
Cipla South AfricaPharmaceutical Sales Specialist
Feb. 2011 - Oct. 2011City of Johannesburg, Gauteng, South Africa
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