As a seasoned commercial and marketing strategist with over 20 years of experience in the pharmaceutical and healthcare industry, I specialize in driving market growth and brand equity across Southern Africa. I bring proven expertise in leading cross-functional teams, launching specialized therapies, and executing high-impact marketing strategies, particularly within the anti-infective and chronic disease segments.
My professional journey includes significant achievements in product lifecycle management, sales team enablement, customer segmentation, and tender strategy, all aligned with local regulatory and health system landscapes. I have consistently delivered ROI-focused campaigns and successfully built strong relationships with key opinion leaders, health authorities, and procurement stakeholders across both public and private sectors.
Having worked with global healthcare brands, I thrive in matrix environments and pride myself on aligning global strategies with local execution. I am passionate about improving patient access, particularly in nephrology and dialysis care, and leveraging data-driven marketing insights to meet unmet needs.
Currently, I am seeking to advance this purpose-driven work by leading marketing for a renal portfolio where I can continue shaping treatment access, elevate brand performance, and empower field teams with differentiated value propositions.More...