The pharmaceutical market continues to evolve with increased competition and regulatory challenges. Our strategic marketing initiatives have been successful in driving growth, with a notable increase in market share for our key products. We have invested significantly in digital marketing and data analytics to better understand our customer behaviors and preferences. Our customer engagement programs have been effective in improving brand loyalty. However, pricing pressure remains a key concern. We need to focus on innovative pricing strategies and cost optimization measures. We are also exploring opportunities in emerging markets to diversify our revenue streams. Collaboration with R&D to expedite the launch of new products is another priority.More...
Wilmar Van Der Walt
SFE Manager@Cipla
Verified
As Wilmar Van Der Walt, the SFE Manager at Cipla, I have successfully improved the efficiency and effectiveness of our sales force, leading to increased sales and revenue. I have implemented innovative strategies and tools for tracking and analyzing sales data, which has significantly improved our forecasting accuracy. I have also played a crucial role in training and developing our sales team, enhancing their skills and performance. Furthermore, my leadership has fostered a positive and productive work environment, contributing to high team morale and retention.More...
Claude HADEBE
Commercial Executive: Strategic Projects
Verified
As a seasoned commercial and marketing strategist with over 20 years of experience in the pharmaceutical and healthcare industry, I specialize in driving market growth and brand equity across Southern Africa. I bring proven expertise in leading cross-functional teams, launching specialized therapies, and executing high-impact marketing strategies, particularly within the anti-infective and chronic disease segments.
My professional journey includes significant achievements in product lifecycle management, sales team enablement, customer segmentation, and tender strategy, all aligned with local regulatory and health system landscapes. I have consistently delivered ROI-focused campaigns and successfully built strong relationships with key opinion leaders, health authorities, and procurement stakeholders across both public and private sectors.
Having worked with global healthcare brands, I thrive in matrix environments and pride myself on aligning global strategies with local execution. I am passionate about improving patient access, particularly in nephrology and dialysis care, and leveraging data-driven marketing insights to meet unmet needs.
Currently, I am seeking to advance this purpose-driven work by leading marketing for a renal portfolio where I can continue shaping treatment access, elevate brand performance, and empower field teams with differentiated value propositions.More...
Nthupula Masipa
Senior Business Associate
Verified
A conduit.
I craft clean, compelling copy that speaks not only to the heart of a brand but also to the psychology of its audience. With a sharp eye for strategy, granular insight, and nuance, I fine-tune messaging to reflect both purpose, clarity, and intentionality — whether conceptual, tactical, or emotive. My background spans investment banking, global consulting, high-growth startups, and wellness work, so I bring both systems thinking and rhythmic creativity to every brief. I’ve worked in the Office of the CEO at a generics pharmaceutical, co-led Africa-focused ventures, and currently shape language at a startup reimagining digital commerce across emerging markets. I work with individuals and teams to convert business plans, essays, social content, research papers, and more from idea to final form — or step in as the final eyes to elevate and refine, ensuring delivery that is on time, on tone, and unmistakably yours.
From editing to full-scale development, I bring language to life in a way that feels like it came straight from you!More...