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Work Background
Sr. Director, Performance Marketing
TrillerSr. Director, Performance Marketing
Feb. 2022• Lead full-funnel growth marketing efforts across the Triller corporate portfolio, including Triller app, Amplify.ai, and Julius. • Designed tailored audience profiles and messaging streams to support hyper-personalized engagement strategies resulting in double digit growth in app engagement and retention rates. • Created and launched performance-optimized marketing plans across multiple channels, directly driving growth in new user acquisition through targeted, action-focused strategies. • Customized high-impact influencer communication tools for inaugural app program launch. • Architect of go-to-market strategy for an in-app community-building tool, designed to drive adoption and user engagement. • Led campaign execution and performance tracking for PPV, subscription, and ticket sales across BKFC, Triller Fight Club, and VERZUZ events. • Oversaw and scaled paid media strategies—including search, social, and programmatic—designed to optimize acquisition and drive measurable ROI. • Developed performance dashboard and benchmarks for consistent performance measurement across subsidiaries. • Revamped B2B websites to enhance SEO, UX, and conversion rates, positioning them as powerful lead-gen engines. • Developed effective programs for organic lead generation, substantially impacting sales pipeline growth.
Division Director, Marketing Strategy
Access IntelligenceDivision Director, Marketing Strategy
Apr. 2021 - Feb. 2022Norwalk, Connecticut, United States• Managed all day-to-day marketing strategies within company’s largest division of nine portfolios, which includes such brands as AdExchanger, Event Marketer, Chief Marketer, Esports Business and PRNews. Products included digital products, data offerings, live events, paywalls, research services and content offerings. • Created and managed annual marketing budgets/investments. • Multi-channel marketing strategies and campaigns leverage email, paid search, programmatic, web, social, direct marketing, content marketing, native, research and lead-generation. • Designed and launched new analytics process to measure performance of all marketing efforts by both engagement and financial impact. • Transitioned marketing efforts to 100%-compliant mix. • Sole architect of multi-channel marketing strategies and campaigns leveraging email, paid search, programmatic, web, social, direct marketing, content marketing, native, research and lead-generation. • Delivered marketing campaign results, insights and recommendations for future growth in briefings with President. • Designed behavior-based automated marketing campaigns for contact nurturing resulting in increased average lift in email engagement rates.
Group Marketing Director
Access IntelligenceGroup Marketing Director
Jun. 2016 - Apr. 2021Norwalk, Connecticut, United States• Managed all day-to-day marketing operations for leading portfolio of magazines, events, sponsored content and websites. • Launched three new interactive lead-gen programs and helped grow existing property revenue.
Marketing Director
Red 7 Media (Acquired by Access Intelligence)Marketing Director
May. 2011 - Jun. 2016Norwalk, CT• Managed event portfolio with digital-centric campaigns. • Early adopter of heatmapping, retargeting and programmatic technologies.
Marketing Manager
Time, Inc.Marketing Manager
Jan. 2010 - May. 2011• Member of six-person marketing team supporting large-scale client programs for company’s lifestyle group.
Marketing Manager
Webloyalty.comMarketing Manager
Nov. 2007 - May. 2010• Oversaw all marketing efforts of affinity programs with clients including American Airlines, Fandango and Ticketmaster.
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