Dynamic growth marketing executive with 15+ years of proven success leading high-performing teams, scaling businesses, and delivering measurable ROI. A strategic thinker and creative force, I blend bold ideas with sharp insights and data-driven precision to build campaigns that drive awareness, acquisition, engagement, retention—and revenue. From strategic planning and budgeting to campaign execution and real-time performance optimization, I bring full-spectrum marketing expertise with a results-first mindset.
Currently lead centralized marketing strategy for the company’s flagship division, overseeing initiatives across a diverse product portfolio—including a leading social media app, AI-driven conversational tools, brand sentiment platforms, and influencer/content marketing solutions. Deep experience across B2B and B2C, with specialties in event marketing, subscriptions/paywalls, research offerings, and paid/native content.
Track Record: 20+ years of creating innovative, actionable, and measurable marketing campaigns that drive sales, generate leads, and increase customer engagement and revenue.
Digital Leader: Expert in all digital and web marketing mediums, with a focus on audience psychology and capitalizing on intent signals.
Benchmarking & Best Practices: Developed and implemented a “marketing campaign playbook” with standardized templates, resulting in faster execution and higher ROI.
Measurement-Minded: Designed division-wide measurement standards and analytics methodologies to optimize campaign performance with real-time adjustments.
Customer Engagement: Delivered double-digit growth in app downloads and D30 retention rates, while doubling the marketable database with new editorial products.
Analytics, Data & ROI: Expert in MMM analysis, focusing on CAC and LTV, delivering post-campaign analysis and ROI insights to C-suite executives.More...