Dynamic growth marketing executive with 15+ years of proven success leading high-performing teams, scaling businesses, and delivering measurable ROI. A strategic thinker and creative force, I blend bold ideas with sharp insights and data-driven precision to build campaigns that drive awareness, acquisition, engagement, retention—and revenue. From strategic planning and budgeting to campaign execution and real-time performance optimization, I bring full-spectrum marketing expertise with a results-first mindset.
Currently lead centralized marketing strategy for the company’s flagship division, overseeing initiatives across a diverse product portfolio—including a leading social media app, AI-driven conversational tools, brand sentiment platforms, and influencer/content marketing solutions. Deep experience across B2B and B2C, with specialties in event marketing, subscriptions/paywalls, research offerings, and paid/native content.
Track Record: 20+ years of creating innovative, actionable, and measurable marketing campaigns that drive sales, generate leads, and increase customer engagement and revenue.
Digital Leader: Expert in all digital and web marketing mediums, with a focus on audience psychology and capitalizing on intent signals.
Benchmarking & Best Practices: Developed and implemented a “marketing campaign playbook” with standardized templates, resulting in faster execution and higher ROI.
Measurement-Minded: Designed division-wide measurement standards and analytics methodologies to optimize campaign performance with real-time adjustments.
Customer Engagement: Delivered double-digit growth in app downloads and D30 retention rates, while doubling the marketable database with new editorial products.
Analytics, Data & ROI: Expert in MMM analysis, focusing on CAC and LTV, delivering post-campaign analysis and ROI insights to C-suite executives.More...
Lane has over 35 years of experience as a communications executive, consultant, researcher, editor and reporter analyzing the business and technology industry.
Here is what his clients have to say about him:
https://www.executivecommunicationcoach.com/testimonials.html
He is the Executive Director of Mindshare Capture Consulting, a strategic audience engagement advisory that helps organizations with innovative offerings connect with dynamic markets through thought leadership initiatives.
As Vice President of Corporate Communications for Technicolor, a $5 billion global entertainment technology company, Lane led a team that quadrupled engagement with media, analysts and influencers during his tenure.
News services and media outlets that have carried Lane's byline over the past three decades include:
* TechWeb * Optimize * Information Week * Telephony * Tele.com * Communications Week * ComWeek International * InternetWeek * Byte Magazine * Enterprise Systems Journal * Larstan Business Reports * Washington Technology * Federal Computer Week
Lane was the voice of The Washington News Bureau Technology Minute for WTOP radio, the top rated news and information station in the Washington DC Metropolitan area. He received a Bachelors Degree in International Relations from the American University in Washington DC.
Specialties:
* Strategic Communications
* Thought Leadership Development
* White Papers and Monographs
* Independent Field Surveys
* Case Studies and Profiles
* Webcasts, Webinars and PodcastsMore...