Rusudan Gigineishvili - Head of CSM, Evido

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Network Power<100 people

Roles

💸66%

Marketing

💰33%

Investor & VC

🔥33%

Startup Founder

Geos

🇨🇾33%

Cyprus

🇪🇪33%

Estonia

Work Background

Evido GeorgiaCountry Manager

Jan. 2023Tbilisi, Georgia · Hybrid

PublicisBusiness Development Director

Mar. 2020 - Jan. 2023Tbilisi, Georgia- Responsible for the creation of new business and marketing strategies and implementation - Representing the company as the first point of contact for prospective clients - Leading new business pitches - Drafting pitch proposals, heavily involved in creative development and production process - Overseeing and supporting the kick-off phase of the new business projects - Leading projects of various complexity (integrated campaigns, digital, creative development, and production )

Saatchi & Saatchi TbilisiManaging Director/ Client Service Director

May. 2012 - May. 2020Tbilisi· Providing leadership/direction across a team of 40 staff, focusing upon the delivery of excellent client service · Spearheading new business projects valued at up to $1M, ensuring timely and cost-effective delivery in line with client requirements · Evaluating market trends/prices and utilizing data to assess progress against company goals and objectives · Developing a solid understanding of client marketing/business goals, ensuring the best possible support Key achievements · Building a creative department and video production studio from scratch within just one year, including defining processes and procedures, resulting in increased efficiency, profitability and brand awareness · Winning numerous pitches for both local and international brands resulting in the launch of several new brands in the local market, including Carrefour, Wendy’s, H&M · Leading the team to win multiple prestigious awards · Playing a key role in implementing changes to organisational structure

Publicis GroupeDirector of Client Services

Aug. 2010 - May. 2012Tbilisi, GeorgiaI was tasked with leading the team responsible for delivering projects for clients across Armenia, Georgia, Azerbaijan, Turkey, Ukraine and Russia. This included delivering client presentations and representing the company at client meetings, as well as leading large-scale creative and communication campaigns. I worked collaboratively with the Business Planning department and contributed significantly to the corporate and communication development strategy. I successfully negotiated fees with clients. I was responsible for the recruitment, training and supervision of a team of 10. Key achievements in this role included: - Successfully delivering projects for major clients including Unilever, Vestel

PublicisAccount Director

May. 2009 - Aug. 2010GeorgiaI managed the full lifecycle of client projects, from taking the brief through to delivery and evaluation. My strong communication skills were vital when presenting client pitches and briefing other departments, and my financial acumen enabled me to participate in the fee calculation process, financial reporting and the leadership of the financial and legal teams. Key achievements in this role included: - Personally running the key Unilever and Microsoft accounts, as well as local client accounts

PublicisAccount Manager

Apr. 2008 - May. 2009GeorgiaDuring this time I managed a wide range of projects, with involvement in fee calculation, briefing, internal reviews, client presentations and reporting. Key achievements in this role included: - Managing and contributing to a wide range of projects - Effectively managing the critical McDonald’s account

PublicisJunior event manager

Nov. 2007 - Apr. 2008GeorgiaI was responsible for preparing scenarios and cost estimates for promotional and event activity, presenting concepts to clients, organising corporate events for up to 300 delegates, recruiting and training promotional staff and preparing financial and analytical reports.