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Work Background
ChiefMember
Jun. 2023Member of the private network of executive women aiming to raise their leadership game.
Rockwell AutomationHead of Digital Sales, North America
Oct. 2022United StatesBuilt new sales organization from the ground up, responsible for selling full portfolio
including hardware, software, cybersecurity and services to end users, OEMs and EPCs.
• Designed the digital sales function and team and hired all roles. Built a culture of
mentorship and collaboration—achieving the highest engagement and satisfaction
scores across the company.
• Developed and led a go-to-market model that included account planning, industry
research, customer data and solutions-based approach—closing $80M in revenue in
year one and exceeding year one and two net new revenue targets in one year.
• Built sales tech stack with Gong, ZoomInfo and Sales Navigator. Created sales playbook
with new processes, pitch decks, etc.
• Served as Executive Sponsor for the Advance for the Field ERG to attract, retain and
develop early in career talent.
MicrosoftDirector, Business Applications
Sep. 2021 - Oct. 2022Dallas, TX, United StatesLed Microsoft Dynamics global sales organization, ensuring teams met sales targets and
operational standards. Served as thought leader in digital transformation and advised
customers and internal teams.
• Led transformation from transactional sales to solution-based selling. Applied
Microsoft’s sales process to identify and accelerate new opportunities—driving Core
D365 growth by 85% in one year.
• Built and transformed new markets by leveraging technical and industry expertise,
partners and resources. Explored business and emerging opportunities to optimize the
portfolio and facilitate customer innovation—growing pipeline by 56% in one year.
WiproHead of Strategic Growth & Delivery
Oct. 2019 - Sep. 2021Dallas, Texas, United StatesDeveloped and led sales strategy and organization for the US market—increasing revenue by 25% in the first year.
• Established and strengthened relationships with C-level executives. Led negotiations for global large-scale complex deals.
• Recruited, hire and developed a global high performing large sales organization and engineering consultants—growing consulting staff by 40% in the first year.
• Revamped and optimized sales operations and reporting using stringent data hygiene and streamlined reporting—improving the billability of consulting and delivery staff by 35% in the first year.
IBMDirector, Digital Sales, North America
Jan. 2017 - Jan. 2019Coppell, TXLed large business unit for North America and sales team of 200+ sales reps, managers and business unit advisors to accelerate customers’ digital transformation initiatives—achieving annual sales targets of $500M.
• Set vision, strategy and plan for team to sell the entire IBM portfolio from SaaS products to services to hardware including Hybrid Cloud, Watson Cloud Platform, Watson IoT, Analytics, Watson Health, Security, etc. across distribution, financial services, communications, industrial, federal government and healthcare industries.
• Developed and led execution of sales operations and growth strategies. Revamped sales processes and streamlined reporting—increasing productivity by 30% in the first year despite a decrease in headcount by 43%.
• Appointed to Challenger Advisory Team—a group of 16 high potential leaders who attended all North America Senior Leadership meetings and served as advisors to the President of IBM North America.
MicrosoftDirector of Retail/CPG Digital Transformation
Jan. 2014 - Jan. 2017Irving, TXLed Cloud Solution sales team responsible for growing cloud revenue and cloud consumption for the retail/CPG accounts, including Walmart, Best Buy, Target, Neiman Marcus, 7-Eleven, Whole Foods, Pepsico, Kimberly Clark and Anheuser-Busch.
• Developed sales strategies and worked closely with account managers and partners to execute plans—achieving $250M+ annual revenue and consistently exceeding quotas by ~135%.
• Built relationships with C-level executives and drove the sales cycle of all industry opportunities in partnership with key partners including Accenture, Avanade, EY, AVA Retail, Blue Yonder, Adobe, Sitecore, Capgemini, etc.
—building $27M pipeline of net new opportunities in the first year.
• Spearheaded large-scale initiative to move Walmart’s Retail Link (proprietary database) to Azure—increasing the 3 year contract from $40M to $800M revenue.
• Served as the subject matter expert on cloud-based solutions and industry expert for solutions that include Omni-Channel, Clienteling, Store of the Future, Big Data (BI and ML), POS, eCommerce, CRM, IoT and Employee Collaboration.
Samsung Electronics AmericaDirector/GM - Walmart and Sam's Club Team
Jan. 2011 - Jan. 2015Richardson, TXLed $1.5B mobile business for Walmart and Sam’s Club accounts including sales, marketing, merchandising, promotions, customer service, supply chain and business operations.
• Created and led execution of long-term sales strategies and plans. Worked closely with Walmart, Sam's Club and Samsung teams to forecast, close complex deals and create win-win solutions—achieving aggressive sales targets and breaking sales record for highest selling mobile device at Walmart during Black Friday.
• Led the planning and execution of promotional activities for carrier and retailer co-marketing including in-store merchandising and signage, promotional offers, sales incentive programs and TV and digital advertising.
• Built business case and secured approval to continue the lower cost mobile device model that was scheduled for retirement—saving 80% of our peg hooks at Walmart and saving $1B of lost revenue.
• Identified serious gap in product roadmap in the prepaid space. Worked with taskforce team to create a new product— reversing a negative trend on Sam's Club business from a 40% QoQ decline to 10% growth QoQ in first quarter in position.
Dallas ServicesBoard of Directors
Jan. 2009 - Oct. 2013
FedEx OfficeMarketing Communications Manager/Marketing Advisor
Jan. 2006 - Jan. 2011
CompUSARetail Marketing Manager
Jan. 2002 - Jan. 2006
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