自然簡單股份有限公司Marketing Manager
Sep. 2022 - Sep. 2023Taipei City, TaiwanJAN DAN is a Taiwanese skincare brand committed to providing high-quality plant-based skincare products. In my role, I am primarily responsible for annual marketing strategy and budget planning, scheduling and executing promotional events, new product development, content marketing, collaborating with influencer and managing group purchases, planning and executing live sales, handling social media topics, member management, and organizing offline events. I have a proven track record of achieving business goals and driving revenue growth through cross-marketing campaigns, strategic planning, market research, and innovative initiatives. In March 2023, I led the team in developing and launching the new product, Retinal Skin Renewing Serum, which achieved the second-highest sales among all newly developed skincare products. I consider myself a T-shaped marketer, excelling particularly in marketing strategies, content marketing, and driving sales for websites.