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Work Background
自然簡單股份有限公司Marketing Manager
Sep. 2022 - Sep. 2023Taipei City, TaiwanJAN DAN is a Taiwanese skincare brand committed to providing high-quality plant-based skincare products. In my role, I am primarily responsible for annual marketing strategy and budget planning, scheduling and executing promotional events, new product development, content marketing, collaborating with influencer and managing group purchases, planning and executing live sales, handling social media topics, member management, and organizing offline events. I have a proven track record of achieving business goals and driving revenue growth through cross-marketing campaigns, strategic planning, market research, and innovative initiatives. In March 2023, I led the team in developing and launching the new product, Retinal Skin Renewing Serum, which achieved the second-highest sales among all newly developed skincare products. I consider myself a T-shaped marketer, excelling particularly in marketing strategies, content marketing, and driving sales for websites.
DollBao International Co.,LtdOversea department head of Malaysia
Apr. 2022 - Sep. 2022Taipei, Taipei City, Taiwan1. Led a team of 2, professional marketing and intern, planned and executed annual and monthly marketing strategies, controlled budgets, and monitored effectiveness to increase brand awareness and achieve sales goals. Analyzed market trends and tracked digital campaign results using platform analytics. 2. E-commerce marketing activities and sales promotions, including generating event banners and managing the event schedule
3. Manage daily social media operations and maintenance of owned media, and managed external warehousing and procurement operations.
4. Managed group buying campaigns, sourced potential partners and negotiate deals, coordinate with cross-functional teams to ensure successful campaign execution and analyze campaign performance to optimize for key metrics.
5. Corporate with influencer to increase brand awareness, and boost engagement.
DollBao International Co.,LtdSenior Marketing Executive
Aug. 2019 - Apr. 2022Taipei, Taipei City, Taiwan1. Manage Facebook & Instagram ad campaigns, conduct target audience research, develop ad creatives, and analyze campaign performance to optimize for key metrics.
2. Manage online sales channels, monitored and responded to customer inquiries, and analyzed online sales data to improve performance and achieve sales goals.
3. Collaborate with KOLs to develop and execute advertising campaigns, monitor campaign performance, and provided regular reports to stakeholders.
4. Manage end-to-end product procurement process, including sourcing suppliers, negotiating pricing and terms, arranging sea freight and customs declaration, and ensuring timely delivery of quality products.
5. Provide excellent customer service by addressing inquiries, resolving issues, and maintaining a positive customer experience.
DollBao International Co.,LtdOversea department internship
Jul. 2018 - Jul. 2019Taipei, Taipei City, TaiwanResponsibilities:
1. Cross-border business operations and global market analysis. 2. Collaborate with designers to create a purchase flow chart for the official website, set up the website, and integrated a third-party payment gateway. 3. Learn key skills in market research, social media marketing, and cross-cultural communication. 4. Assist with developing and implementing marketing campaigns for international markets, created content for social media channels, and analyzed data to assess campaign effectiveness. 5. Collaborate with team members to generate new ideas and strategies for increasing brand awareness and driving sales.
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