Guilherme Batista - Growth Marketing Analyst, Blip

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Work Background

BlipMid Growth Marketing Analyst | Lifecycle and Acquisition | Small and Medium Business

May. 2024São Paulo, Brazil📌 Overview: Lead lifecycle and acquisition marketing initiatives, focusing on CRM automation, lead nurturing, and customer engagement to drive growth and retention for SMB customers. 📌 Key Responsibilities & Achievements: ✅ Developed and automated communication workflows in HubSpot Marketing Hub, optimizing multi-channel acquisition strategies. ✅ Managed CRM databases (subscribers, leads, MQLs, and pipelines) to improve marketing and sales alignment. ✅ Designed and executed targeted lead acquisition and retention campaigns, increasing customer engagement. ✅ Implemented inbound marketing and CRM automation strategies, improving funnel efficiency and customer retention. ✅ Led growth experiments and A/B testing, validating hypotheses and refining Land & Expand strategies for higher conversion rates. ✅ Created email marketing campaigns and lifecycle notifications, generating new conversion opportunities and reaching almost 50% of open rate at email marketing campaigns ✅ Collaborated with Customer Success teams, enhancing user engagement and retention. ✅ Built lead nurturing automation workflows in HubSpot, ensuring seamless handover between Marketing and Sales. ✅ Applied the Winning by Design methodology, optimizing customer journeys across all sales funnel stages. ✅ Developed dashboards and analytics panels, providing actionable insights for data-driven decision-making. ✅ Restructured historical customer cases, integrating them into lifecycle marketing strategies to enhance retention and engagement. 🛠 Skills: CRM Automation, HubSpot, Lifecycle Marketing, Lead Nurturing, Customer Engagement, A/B Testing, Marketing Analytics, Conversion Rate Optimization (CRO)

Cirúrgica FlorianópolisMarketing & Growth Consultant | Ecommerce

Feb. 2024Florianópolis, Santa Catarina, Brasil📌 Overview: Spearheading CRM-driven growth strategies, email marketing automation, and customer retention initiatives for an healthcare e-commerce business, optimizing revenue generation and engagement. 📌 Key Achievements: ✅ Influenced 40% of total revenue (~R$ 500K in 6 months) through CRM-driven marketing actions. ✅ Recovered R$ 138K in abandoned cart value using email automation and retargeting campaigns. ✅ Increased lead base by 38% and expanded active customers from 19 to 401 through lifecycle marketing strategies. ✅ Implemented Edrone CRM, optimizing customer segmentation, lead nurturing, and automated workflows. ✅ Deployed WhatsApp Business API (Blip Go) to improve customer communication and engagement. ✅ Achieved a 44% email open rate and 4% CTR, significantly improving customer re-engagement and conversions. ✅ Structured couponing strategy, increasing repeat purchases and customer lifetime value. 📌 Key Responsibilities: ✅ Designed and executed CRM and email marketing campaigns, improving lead conversion and customer retention. ✅ Developed audience segmentation strategies, refining database management and campaign targeting. ✅ Maintained and optimized CRM workflows, ensuring seamless data management for marketing operations. ✅ Analyzed and monitored campaign performance, using data insights to refine acquisition and engagement strategies. ✅ Created content strategies for top- and mid-funnel marketing, expanding brand reach and increasing lead generation. Tech Stack -> CRM/E-mail MKT: Edrone -> WhatsApp: Blip Go

RD StationJunior Growth Marketing Analyst | Acquisition Marketing | RD Station CRM

Jan. 2024 - May. 2024Florianópolis, Santa Catarina, BrazilRD Station CRM BU (Sales CRM Product) – Focused on self-service funnel growth, lifecycle marketing, and user activation for a Freemium PLG strategy. 📌 Key Responsibilities & Achievements: ✅ Executed growth experiments on the RD Station CRM website and blog, testing hypotheses to optimize the freemium user activation funnel. ✅ Leveraged Mixpanel (Product Analytics) to measure campaign performance, tracking the impact of email and WhatsApp campaigns on signups, upsells, and cross-sells. ✅ Developed automated email and WhatsApp nurturing flows, engaging freemium users and driving product adoption. ✅ Developed email marketing campaign, generating 100 signups in 3 months and 20 self service sales ✅ Worked closely with product and demand generation teams, ensuring alignment in freemium acquisition and monetization strategies. ✅ Created and optimized web copy for 12 CRM-related pages, improving product messaging and increasing engagement and increasing signup generation in 10%

RD StationJunior Growth Marketing Analyst | Acquisition and Product

May. 2023 - Dec. 2023Florianópolis, Santa Catarina, BrazilRD Station Marketing BU (Marketing CRM Product) – Focused on acquisition, conversion rate optimization (CRO), and demand generation for a Free Trial PLG strategy. 📌 Key Responsibilities & Achievements: ✅ Developed new acquisition channels and structured initiatives to increase signups and enhance the free trial experience. ✅ Executed A/B testing and CRO experiments on landing pages, product pages, and blog content to optimize the free trial conversion rate. ✅ Identified key growth opportunities, providing data-driven insights to refine customer acquisition and onboarding strategies. ✅ Optimized the free trial activation flow in collaboration with product and demand generation teams, resulting in 100 new sales in 6 months and a higher trial-to-paid conversion rate. ✅ Launched and tested new paid and organic acquisition channels, improving lead generation efficiency. ✅ Led the launch of new feature pages, resulting in a 25% increase in signups and 3.5% growth in self-service sales.

NeowayProduct Marketing Intern

Dec. 2022 - Apr. 2023Florianópolis, Santa Catarina, BrazilNeoway is the biggest Big Data Analytics, AI and Machine Learning company in Latin America. It also offers technology solutions applied to business, such as Sales & Marketing, Risk & Compliance, Legal Analysis, Fraud Prevention, Credit Management and Capital Markets • Email Marketing by Email Studio (Marketing Cloud by Salesforce) • KPI Indicators, like open and click email rates • Central Neoway Management by Pendo.io • Support to Sales Enablement • Neoway Portfolio Management (Google Sites) • Google Slides, Sheets and Docs • Dashboard creation, by PowerBI or DataStudio • Referral Marketing: Neoway Referral • Intern and Extern product news, releases and updates • Research to improve gains and reduce loss on the intern process

NeowayBusiness Development Intern

Apr. 2022 - Nov. 2022Florianópolis, Santa Catarina, BrazilDashboard creation via PowerBI, Excel, SalesForce and Google DataStudio Lead Development Representative Process mapping PowerPoint Presentations Google Slides and Google Sheets SDR performance analysis via KPIs and others indicators Support for comercial management Linkedin Sales Navigator ETL Research to improve gains and reduce loss on the intern process Neoway Platform Audit conduction, checking the SDRs results and validating it

Terraz Digital RentSales Development Representative

Sep. 2021 - Mar. 2022Florianópolis, Santa Catarina, Brazil• Customer service by phone calls or by online chat (Inbound prospection) • Providing support for not attended clients • Offering realty on list • Completing information's on the CRM to increase the lead conversion and helping the Sales Team to close the deal • Helping on the schedules, by choosing the best day and hour to the client and the host • Outbound Prospection for the marketing campaigns • Redirecting clients to other areas of support (Customer Success, Maintenance, etc.)

Business Academic Center (CAEMP-UDESC/ESAG)Marketing Director

Feb. 2021 - Dec. 2021Florianópolis, Santa Catarina, Brazil• Gerenciamento de posicionamento de marca do Centro Acadêmico. • Liderança de um time com 3 assessoras. • Rebranding de marca do CAEMP, tornando-a mais moderna e atualizada para as plataformas digitais. • Criação de uma coleção de itens, juntamente com uma marca específica para tal, chamada de CAEMP Store. • Participação na organização dos projetos de integração de calouros.

Inventório EJDMProject Aide

Jul. 2020 - Dec. 2020Florianópolis, Santa Catarina, Brazil• Branding development, creating 5 new brands such as GATE, Argos, SC Pro, Akaé, Tetris (Some of them available on my Behance). • Project management using Scrum and Kanban • NPS analysis

Inventório EJDMTrainee

Mar. 2020 - Jul. 2020Florianópolis, Santa CatarinaParticipação no processo seletivo da empresa júnior do Centro de Artes, no qual foram testadas diversas competências ao longo do período, como: comunicação, proatividade, organização e trabalho em grupo. Além disso, fomos capacitados pela empresa júnior para que, ao final do processo seletivo, desenvolvêssemos o Projeto Trainee, para fins de avaliação de competências.