Eight Eleven, LLCFounder / Chief Everything Officer
Jan. 2005 - Dec. 2013Providence, Rhode Island AreaFounded a digital marketing and web development studio, delivering digital experience and transformation strategies for startups, SMB's, Non-Profits and ECommerce brands, driving 2X sales growth in each of the first three years. ▪ Grew revenue 30%+ Year-Over-Year through integrated marketing programs, incorporating Smart Social Media/Email engagement as a selling tool to grow brand awareness and increase fundraising opportunities across a portfolio of B2B / B2C customers. ▪ Powered a 30% improvement in efficiency through an “Intern to Leader” program in which team members were trained, coached, and mentored to scale their business acumen, management skills leadership abilities. ▪ Effected a $75M sales pipeline and a 60% revenue growth ($16.75M) in the first year, surpassing projections by 10% through a solution-led B2B Marketing strategy. ▪ Expanded lead generation by 20% and close rate by 100% through the creation of a front-end Demand Funnel for a newly developed SaaS Solution that focused the Revenue Plan on targeted ABM strategies.