Michael Hoard

Fractional Marketing & Sales Executive @IMPACTUS Growth Advisors

Business Development Manager💰 Investor & VC🔥 Startup Founder💸 MarketingBusiness OwnerHead of Growth💼 C-level Executive👍 Sales & BizDevMarketing DirectorCRM managerCEOCMO🧨 ConsultingFounder✨ Business OwnerAdvisor

I Advise and Lead Growth-Stage companies to create scalable, profitable growth by building and scaling their revenue function to drive consistent, repeatable, predictable outcomes, delivering consistent 25% Quarter-Over-Quarter improvements! 👉 From $1M-$10M - Build. Move beyond Founder-Led Sales. Test an Early Go-To-Market model. Secure 10 core customers. Put in place the Processes, Systems and Playbooks to enable repeatability. Execute and Sell. 👉 From $10M-$100M - Scale. Expand on what works. Take your 10 Core Customers and get to 100. Identify New Markets. New Partnerships. M&A and more. Prior to providing fractional leadership, I served in numerous roles in sales, marketing, product and technology leadership including: Head of Growth - ThriveDX, VP of Sales Enablement and Product Marketing - Xeeva (acquired by Simfoni), VP of Professional Services - ESW Capital, and Head of Sales and Marketing Technology - Case Snow Management. I am a Lean Six Sigma Green Belt and a graduate of Rhode Island School of Design. I am also experienced in EOS Traction and well versed in global business situations having worked with teams in North America, EMEA, APAC, LATAM, MENA, Israel and Australia.

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Work Background

Impactus Growth AdvisorsFounder

Jan. 2019United StatesAs a Fractional Growth Advisor, I work with companies at accelerating scalability by minimizing the gap between sales, marketing, and customer success. Proven successes in demand generation, digital delivery, sales technology implementation, and process improvements. ▪ As hire #1, I affected a $75M sales pipeline and a 60% revenue growth ($16.75M) in the first year, improving sales effectiveness by more than 3X throughout the United States. ▪ Generated a $10MM deal pipeline by implementing a strategic B2B Growth Strategy across ▪ Grew revenue 30%+ Year-Over-Year through integrated sales, branding, and marketing programs to grow brand awareness and increase fundraising opportunities across a B2B / B2C customer portfolio within the United States. ▪ 4X opportunity creation within 90 days of implementing strategic changes to the end-to-end customer journey. ▪ Propelled a 50% increase in lead generation and 25% improvement in qualification through management of an end-to-end SaaS Software engagement strategy leveraging Salesforce/Pardot. ▪ Piloted a 20 point NPS improvement (from 31-51) by transforming the GTM team through an expanded focus on market intelligence and data analysis to study user objectives and customer patterns to surface value opportunities and improvements to our product portfolio. ▪ Piloted a 40% quality improvement and 20% NPS improvement by transforming the GTM team through an expanded focus on market intelligence and data analysis to study user objectives and customer patterns to surface value opportunities and improvements to our product portfolio.

GoPursueHead of Growth

Feb. 2024United StatesWe envision the Future of Work where students feel like every industry is accessible to them. Even if students hold identities that have been historically underrepresented (such as race, gender, orientation and more), they can build a network of professionals who share those identities and successfully close the gaps we see in the workforce today.

SOLO NetworkInterim Head of Growth - Advisor

Jan. 2023United StatesThe SOLO Ecosystem is a transformational cross collaboration platform that leverages Web 3.0 technology to bring students, institutions and companies together to enhance the workforce of next generation.

RevGeniusMember

Jan. 2023United States

ThriveDX SaaSHead of Growth

Jan. 2022 - Dec. 2023United StatesRealigned Inbound, Outbound, Advertising, SEO/SEM, Events and Content Syndication activities to launch an end-to-end cohesive, multi-touchpoint, engagement engine improving Lead to Activation conversion by 2.6X. ▪ 4X opportunity creation within 90 days of implementing strategic changes to the end-to-end customer journey. ▪ Reduced Cost Per Lead (CPL) and Cost Per Qualified Opportunity (CPQO) by 300% through analysis and reduction of wasteful activities.

Xeeva, Inc.Vice President, Marketing & Sales Enablement

Jan. 2021 - Dec. 2022United StatesSpearheaded the revitalization of the organization’s SaaS engagement strategy by implementing a product-focused customer acquisition program. By leveraging Sales-Enablement-As-A-Function, we connected the marketing efforts more directly to the sales activities with a true "middle of funnel" team to bridge the gap., enabling better qualification and stronger engagement with prospects. ▪ Powered a 43% increase in lead generation by refocusing and realigning the Go To Market team through a product-led SaaS engagement strategy. ▪ Increased the volume of proposals crossing the proposal sales stage by expanding the responsibility of the Sales Enablement team as a true "Middle-of-Funnel" organization, introducing a conversational qualification strategy that pivoted the strategic direction of the team. ▪ Drove a 200% increase in registration to the Platinum Partner Program by implementing Partner Engagement and Relationship Management strategies employing product positioning, customer storytelling, and benefit analysis.

Case Facilities Management SolutionsHead of Sales & Marketing (CMO)

Jan. 2017 - Jan. 2019North Attleboro, Massachusetts, United States▪ Effected a $75M sales pipeline and a 60% revenue growth ($16.75M) in the first year, surpassing projections by 10%, improving sales effectiveness by more than 3X throughout the United States. ▪ Expanded lead generation by 20% and close rate by 100% through the creation of a front-end Demand Funnel for a newly developed SaaS Solution that focused on targeted Product Marketing and ABM strategies.

Sungard Availability ServicesSolution & Product Delivery Executive

Jan. 2013 - Dec. 2016United StatesSteered client success and delivery activities as the “Voice of the Customer” by spearheading customer-centric service and innovation throughout a $15MM (ARR) portfolio of Fortune 500 businesses (Education, Healthcare, SaaS, FinTech) in Digital Transformation, Digital Product Development, and SaaS / Cloud Innovation. ▪ Converted a projected 30% churn into a 15% surplus booking through consultative engagement with customer stakeholders on new digital initiatives (Cloud/SaaS, FinTech, Retail, Education). ▪ Raised project success rates by 30% through Value-Based Planning activities targeting specific business objectives and offering recommendations for improvements in go-to-market frameworks for future products.

Eight Eleven, LLCFounder / Chief Everything Officer

Jan. 2005 - Dec. 2013Providence, Rhode Island AreaFounded a digital marketing and web development studio, delivering digital experience and transformation strategies for startups, SMB's, Non-Profits and ECommerce brands, driving 2X sales growth in each of the first three years. ▪ Grew revenue 30%+ Year-Over-Year through integrated marketing programs, incorporating Smart Social Media/Email engagement as a selling tool to grow brand awareness and increase fundraising opportunities across a portfolio of B2B / B2C customers. ▪ Powered a 30% improvement in efficiency through an “Intern to Leader” program in which team members were trained, coached, and mentored to scale their business acumen, management skills leadership abilities. ▪ Effected a $75M sales pipeline and a 60% revenue growth ($16.75M) in the first year, surpassing projections by 10% through a solution-led B2B Marketing strategy. ▪ Expanded lead generation by 20% and close rate by 100% through the creation of a front-end Demand Funnel for a newly developed SaaS Solution that focused the Revenue Plan on targeted ABM strategies.

Johnson & Wales UniversityAdjunct Faculty

Jan. 2010 - Dec. 2012Provided instruction and guidance to undergraduate students in the following courses: AutoCAD, Design Principles and Project Management

Rhode Island School of DesignAdjunct Professor

Jan. 2009 - Dec. 2012Providence, RIProvided instruction and guidance to undergraduate and continuing education students in the following courses: Portfolio Design, AutoCAD, Solidworks, Web Design, PHP and MySQL.