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Work Background
Digital Marketing Specialist
University of Arizona, James E. Rogers College of LawDigital Marketing Specialist
Aug. 2022Tucson, Arizona, United States• Oversee all website projects and campaigns from concept to reporting • Develop KPIs to align stakeholder projects with college and university strategic plans • Leverage vendors and internal platforms to drive automation, measure engagement, and analyze consumer insights to make data-driven decisions • Cultivate culture of growth, kindness, curiosity and collaboration while leading team of freelancers, student workers and vendors
Digital Content Systems Manager
Make-A-Wish AmericaDigital Content Systems Manager
Jul. 2021 - Aug. 2022Phoenix, Arizona, United StatesOptimizing the digital journey to increase revenue and engagement • Manages National and Chapter website strategy and technical success through relationship building, strategic planning and collaboration, and effective communication. • Analyzes digital KPIs annually according to revenue, conversions, performance, and benefit to donors/sponsors to drive revenue and awareness for the mission. • Manage revenue programs across the enterprise on the website. • Interface, collaborate, and communicate with chapters regularly to drive enterprise revenue through a unified marketing strategy that efficiently meets the needs of all stakeholders (program leads and chapters).
Digital Content Systems Specialist I
Make-A-Wish AmericaDigital Content Systems Specialist I
Jun. 2019 - Jul. 2021Phoenix, Arizona• Lead 60-chapter website relaunch from concept to live site, including collaborating with stakeholders, leading cross-departmental teams, and effectively communicating change management. • Kept up with marketing/nonprofit trends • Responsible for building web pages with a focus on marketing activation • Oversaw successful local chapter implementation of national fundraising goals and programs through strong interpersonal communication with chapters and program leads, and providing technical guides • Manage Google Analytics for the National Office and 60 chapters • Strategically implemented SEO to reduce clicks to conversion • Assisted chapters in managing their sites
Marketing and Communications Intern
Make-A-Wish GeorgiaMarketing and Communications Intern
May. 2018 - Dec. 2018Lead priority projects both individually and collaboratively. Implemented a cultivation-based strategy to improve audience's journey through the website, and launched a monthly web story series to increase digital revenue.

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