Make-A-Wish AmericaDigital Content Systems Manager
Jul. 2021 - Aug. 2022Phoenix, Arizona, United StatesOptimizing the digital journey to increase revenue and engagement • Manages National and Chapter website strategy and technical success through relationship building, strategic planning and collaboration, and effective communication.
• Analyzes digital KPIs annually according to revenue, conversions, performance, and benefit to donors/sponsors to drive revenue and awareness for the mission.
• Manage revenue programs across the enterprise on the website. • Interface, collaborate, and communicate with chapters regularly to drive enterprise revenue through a unified marketing strategy that efficiently meets the needs of all stakeholders (program leads and chapters).