Fernando Figueiredo

Customer Solution and Data Product Specialist @Santander Brasil

Brazil💰 Investor & VC💸 Marketing✔️ ITFinancial AnalystCryptoInvestor Relations🧨 ConsultingQuantitative Analyst🏦 Finance🧮 EducationBanking OperationsSystem AnalystProduct ManagerDatabase DeveloperData ScientistData EngineerData AnalystBI Analyst

Fernando Figueiredo is a seasoned Customer Data Product & Solution Specialist with a strong background in leveraging data-driven insights to improve customer experience and drive business growth. He has extensive experience in managing complex data systems, designing innovative product solutions, and executing strategic data initiatives. Fernando's expertise lies in his ability to translate complex data into actionable strategies, making him an invaluable asset in today's data-driven business landscape. His strategic approach to data management and product solution development has consistently resulted in improved customer satisfaction and significant business growth.

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Banco SantanderSpecialist in Data Quality Engineering/Governance

May. 2022São Paulo, BrasilResponsible for structuring process to analyze and assurance Data Quality of Account, Credit Card, Financing, Loans, Investing, Insurance and On Arrangement Credit APIs according to technical specifications from Open Finance using Azure Databricks tools as Python, Spark and SQL, when errors were founded open issues to others finance institutions solve and retransmit these data fixed. Support data governance team to catalog Open Finance data, specify Data quality rules for Informatica Date Governance Tool, create database clusters with organized and classified data for Marketing Business and Retail consume in campaigns, word cloud, KPIs Open Finance Data Business conversion and create and support dashboards in Power BI.

Porto SeguroSpecialist in Data Engineering/Governance

Sep. 2020 - May. 2022Sao Paulo, BrazilResponsible for structuring the data for support decision using Hadoop ecosystem tools such as Hive, HBase and Impala, Oracle, IBM Datastage, Python and R for application of People Analytics and facilitating the processing and obtaining of the main HR indicators, data surveys on demand and case studies. - Design data integration solutions. - Defend and explain the solutions in the Data committee and in case of non-approval, adapt or rebuild the solution to what is decided and agreed in the committee. - Propose and develop solutions for file traffic through EDIs, development of ETLs or use of web scraping techniques. - Make the data preparation from the analysis of the source data, calculation of storage capacity considering the projected growth of the company. - Prepare metadata from source to scripts for creating tables and views. - Document the metadata. - Prepare dataset loads and open issue RDMs to adapt the Develop environment, RDM to grant access to users. - Document tests evidence. - Document and deliver the data dictionaries and data flow models to the business areas. - Integrate and prepare data pipelines design to ingestion data from Hadoop on premises in AWS Redshift or Amazon DynamoDB.

CetelemSAS CRM Specialist

May. 2019 - Sep. 2020BarueriDevelop automatic processes using tools such as IBM Campaign, SAS Guide and Linux Shell Script, to select, segment and direct the audiences of The Cetelem Bank CRM campaigns aiming to improve the efficiency of sales and growth of the portfolios of payroll loan products, personal loan, self-financing, assistance, insurance and credit cards. - Control and monitoring of the communication rule, validation and monitoring of return of campaigns. - Construction, adequacy and performance monitoring of mailing indicators sent to EPS. - Through Agile, purpose stories for the continuous improvement of CRM processes, solve the problems from internal customers, through analysis of indicators make better campaigns and greater conversions. - Surveys of segmented audiences for actions of the NRM pilot project aimed at innovation and search for new forms of interaction and communication with customers. - Develop and maintain the “PromoInterests” bot that captures Kibana transactions and post analysis of the bank's credit parameters, reduces the financing rate of customers.

Robert HalfBI Specialist Oracle/Microstrategy

Feb. 2019 - May. 2019São Paulo e Região, BrasilDevelopment using tools as Microstrategy 10.7 and Oracle 11g, construction of dossiers, dashboards and templates of sales indicators, activations, cancellations, billing and revenue of financial products of Carrefour Bank.  Provide insights to support decision, targeting and improving the strategy and positioning of insurance products, improving and growing the customer portfolio in order to achieve the stipulated goals.  Using agile methodology, prioritize stories that bring revenue, improve the customer experience of the bank's financial and insurance products.  Field research in bank stores to understand customer pains and create solutions to remedy them.

ChubbInformation Coordinator

Sep. 2017 - May. 2018Reporting to the Operations Manager, being responsible for commercial and financial information and integration with parent company support systems for operations, generate and keep commercial reports , claims, assistance areas, LATAM BI, with a team of 11 analysts.  Idealization of the Enterprise project, maio goal: improvement of affinity processes and better management of the control of the needs and capabilities of the team.  Implementation of Pre-Processing, resulting in reduction of sales processing errors, and creation of Dashboards and availability of reports through of Microstrategy v10 to managers and sponsors.  Maintenance and provisioning of quantitative and financial control reports with the commercial area, local and overseas partners.  Chubb Digital project, phased migration from batch processing to online from major retail, insurance and service players.  Implementation, reporting and publication of kpi controls monthly, processing errors for latam teams using the Microstrategy v10.4.

Sky BrasilDBM Specialist

Jan. 2016 - Sep. 2017São PauloResponsible to create preventive models for analysis of invoiced services and billing to prevent failures before the bills process charge. - Prevent analysis of revenue variations before of the provisioning. - Data collection to support previous and emergency decisions, market studies, measurement of financial impacts, gathering information for marketing actions and reduction of printing and posting costs. - Continuous process improvement using SAS scripts for validation of hard and probabilistic rules.

Claro SAData Specialist

May. 2013 - Dec. 2015São Paulo Area, BrazilResponsible for managing the Billing Validation Cell, Products and Promotions, development of preventive controls based on data and reporting of Billing KPIs via Dashboards. Consolidation and dissemination of improvement and earnings actions of the teams of the Billing Validation Cell and AMDOCS Correction Cell. Represent billing in the inter improvement committee areas with Marketing, Customer Service, IT and Revenue Assurance and integration of War Room teams to mitigate chain failures that affect customer satisfaction. - Conduct and Implementation of the Zero Error Invoice Project in May/2014 that brought the possibility of corrections of pre- and post-billing failures avoiding the issuance of invoices with errors reaching customers. - Implementation of Amdocs correction cell in August/2013, enabling to hire 3 resources for corrections and development of tools for improvements in the integrations of CRMs making the reconciliation of the installed park of customers and automations of manual processes. - Creation and implementation of Promotional Controls in October/2013, which mitigated several failures of customer activations and reduction of calls in the service of both.

Claro SASenior MIS Billing Analyst

Jul. 2011 - May. 2013São Paulo Area, BrazilManagement of the Quality Assurance team of CRM AMDOCS, in the Rating and Billing modules. Creation and implementation of Oracle PL/SQL scripts to mitigate procedural errors that bring losses to Claro and its customers, as well as customer lifecycle management based on their contracted product histories and revenues generated. - Creation and implementation of the Offer Expiration project in May/2012, which enabled the correction of thousands of activations of Control and Broadband customers who would receive eternal promotional benefits. - Control of Systemic Incidents of impact in Billing through Microsoft Sharepoint.

Claro SASenior MIS Billing Pl

Aug. 2008 - Jun. 2011São Paulo Area, BrazilCreate audit methods and data quality to validate and avoid errors in the hiring of postpaid plans of Claro's customers. - Automate billing validation processes via MySQL and Oracle PL/SQL that were performed visually by PDF analysis.

EricssonSystem Integrator Analyst

Nov. 2005 - Jan. 2008Integration of Billing Mediator BMP 5.0 systems, monitoring mission critical environment - telephone exchanges, Unix and Telecom Jobs automation, - Implementation of systemic improvements in the mediation systems at Telefônica São Paulo, creation, updating and corrections of procedures in the D-Control application/ Oracle Database. - Support and assurance of Files Transmission to the Telefônica Billing Systems.

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