Ana Paula Braz Costa

Partner @WSI Digital Marketing

BrazilBusiness Owner💸 Marketing🧨 Consulting💼 C-level Executive

Ana Paula Braz Costa is a seasoned professional in the digital marketing industry, currently serving as a Partner at WSI Digital Marketing. With her unwavering commitment to driving business growth through innovative digital strategies, Ana Paula has played a pivotal role in the success of the company. Her areas of expertise include SEO, social media marketing, and digital strategy development. Prior to joining WSI, she held various strategic roles in the marketing field, where she honed her skills and developed a deep understanding of the digital landscape. Ana Paula possesses a strong ability to understand client objectives and translate them into successful digital campaigns. She is not only a digital marketing expert but also a dynamic leader who inspires her team to continually strive for excellence.

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Network Power<100 people

Roles

✨100%

Business Owner

🧨100%

Consulting

🏐100%

Sports

Geos

🇧🇷50%

Brazil

🇷🇸50%

Serbia

Work Background

We Simplify the Internet (WSI)Diretora

Aug. 2013Desde 2013 à frente da WSI Digital Marketing em São Paulo, liderando a gestão de diversos projetos com foco em ganhos de performance em diferentes segmentos de negócio. Os projetos são personalizados a cada cliente e envolvem o desenvolvimento, aplicação e mensuração de estratégias de marketing digital como: gestão de campanhas, SEO, criação de conteúdo e automação de marketing. A WSI é a maior rede de especialistas de marketing digital do mundo com escritórios espalhados em mais de 80 países. Somos uma consultoria de marketing digital, com uma ampla carteira de soluções e ajudamos as empresas no fortalecimento de sua marca e na geração de mais oportunidades de negócios e vendas.

Suzano HoldingStrategy and Corporate Development

Jun. 2010 - Jan. 2013•Responsible for performing opportunities analysis for new investments that led to a company acquisition and a joint-venture. •Responsible for coordinating and supporting the five-year business plan development for the invested companies, in brokerage, environmental services, real state and digital media verticals. •Responsible for developing market intelligence reports to the invested companies. •Working in close conjunction with cross-functional teams – marketing, sales, operations – and external professionals from investment banks and consulting firms.

TelefonicaMarket Intelligence and Strategy Consultant

Jan. 2004 - Dec. 2006•Prepared business plans to support new products development. •Developed business analysis for decision-making support through the use of intelligence such as customers segmentation and campaign ROI. •Actively involved in special engagements with strategy consulting firms for customer churn reduction and customer retention improvement.

MarketdataMarket Intelligence Consultant

Jan. 2002 - Dec. 2004• Performed market and competitors analysis. • Prepared business plans and financial analysis to suport marketing campaigns. • Performed marketing analysis including churn rates, segmentation, life time value and campaign return.

Suzano Papel e CeluloseCompetitive Intelligence Senior Consultant

Feb. 2006 - May. 2010•Co-developed 10 year strategic plan of paper business unit. •Leaded strategic projects such as the redesign of sales model (channels, products allocation, incentives) in Brazil and Latin America that resulted in market share and profitability gains. •Developed feasibility analysis for new machines and mill investments up to R$ 1 billion. •Responsible for the market intelligence cell in Investor Relations department. •Successfully implemented data capturing, analysis and deployment process across the business unit.

PwCMarketing and Strategy Junior Consultant

Jan. 2001 - Dec. 2002• Participated of several projects in financial institutions. • Performed multiple analyses such as segmentation and cross and up selling opportunities. • Helped to develop sales and marketing campaigns.