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Network Power<100 people
Roles
✨100%
Business Owner
🧨100%
Consulting
🏐100%
Sports
Geos
🇧🇷50%
Brazil
🇷🇸50%
Serbia
Work Background
We Simplify the Internet (WSI)Diretora
Aug. 2013Desde 2013 à frente da WSI Digital Marketing em São Paulo, liderando a gestão de diversos projetos com foco em ganhos de performance em diferentes segmentos de negócio. Os projetos são personalizados a cada cliente e envolvem o desenvolvimento, aplicação e mensuração de estratégias de marketing digital como: gestão de campanhas, SEO, criação de conteúdo e automação de marketing.
A WSI é a maior rede de especialistas de marketing digital do mundo com escritórios espalhados em mais de 80 países. Somos uma consultoria de marketing digital, com uma ampla carteira de soluções e ajudamos as empresas no fortalecimento de sua marca e na geração de mais oportunidades de negócios e vendas.
Suzano HoldingStrategy and Corporate Development
Jun. 2010 - Jan. 2013•Responsible for performing opportunities analysis for new investments that led to a company acquisition and a joint-venture.
•Responsible for coordinating and supporting the five-year business plan development for the invested companies, in brokerage, environmental services, real state and digital media verticals.
•Responsible for developing market intelligence reports to the invested companies.
•Working in close conjunction with cross-functional teams – marketing, sales, operations – and external professionals from investment banks and consulting firms.
Suzano Papel e CeluloseCompetitive Intelligence Senior Consultant
Feb. 2006 - May. 2010•Co-developed 10 year strategic plan of paper business unit.
•Leaded strategic projects such as the redesign of sales model (channels, products allocation, incentives) in Brazil and Latin America that resulted in market share and profitability gains.
•Developed feasibility analysis for new machines and mill investments up to R$ 1 billion.
•Responsible for the market intelligence cell in Investor Relations department.
•Successfully implemented data capturing, analysis and deployment process across the business unit.
TelefonicaMarket Intelligence and Strategy Consultant
Jan. 2004 - Dec. 2006•Prepared business plans to support new products development.
•Developed business analysis for decision-making support through the use of intelligence such as customers segmentation and campaign ROI.
•Actively involved in special engagements with strategy consulting firms for customer churn reduction and customer retention improvement.
MarketdataMarket Intelligence Consultant
Jan. 2002 - Dec. 2004• Performed market and competitors analysis.
• Prepared business plans and financial analysis to suport marketing campaigns.
• Performed marketing analysis including churn rates, segmentation, life time value and campaign return.
PwCMarketing and Strategy Junior Consultant
Jan. 2001 - Dec. 2002• Participated of several projects in financial institutions.
• Performed multiple analyses such as segmentation and cross and up selling opportunities.
• Helped to develop sales and marketing campaigns.
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