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Work Background
FESTIVE ROADConsultant - Meetings & Events
Jul. 2025San Francisco Bay AreaFestive Road is the only people first and purpose led company providing consulting and outsourcing services for global travel, meetings and expense programs. Our purpose is to create better programs for our clients, environments for our people, and thought leadership for our industry. We work with our clients to put purpose at the core of their programs. We create a workplace where Roaders 'love what they do'. We support the industry and individuals to champion change. And guiding us are our values of Empowerment, Integrity, Making a Difference, Authenticity and Uniqueness. Connect with me to #createbetter www.festive-road.com
ProskeManaging Director Start-up (Vice President US)
Oct. 2023 - Feb. 2025United States• Established and launched Proske GmbH’s U.S. entity, driving market entry success and laying the foundation for sustainable growth within the first 12 months of an 18-month assignment.
• Cut operational and finance costs by $500K annually by outsourcing payroll, HR, and bookkeeping functions, streamlining overhead without sacrificing performance.
• Accelerated operational launch by completing foundational business setup, hiring, tech implementation, and client onboarding in just 12 months—33% faster than originally planned.
• Built and led a high-performing U.S. team, recruiting, onboarding, and mentoring 6 full-time employees, resulting in a cohesive unit that exceeded early performance benchmarks.
Maritz Global EventsStrategic Account Director
Jun. 2022 - Oct. 2023San Francisco Bay Area• Directed a high-performing team of 180 staff across 29 locations in the U.S. and Canada, delivering consistent, innovative workplace experiences aligned with Google’s values.
• Streamlined daily operations, introducing new processes and performance metrics that improved team efficiency and reduced response times by 30%.
• Oversaw budgeting, onboarding, training, and analytics, optimizing resource allocation and ensuring strategic alignment with a $24M annual labor budget.
• Launched 6 new workplace sites and successfully recruited, onboarded, and trained 100 employees within 5 months, accelerating launch timelines and ensuring operational readiness.
• Designed and implemented a full-scale onboarding and training program, reducing the new hire ramp-up time to just 5 weeks from recruitment to full deployment.
• Co-founded a cross-functional task force to enhance Google’s event tech platforms, leading weekly strategy sessions to streamline registration forms and improve event data capture.
• Leveraged data insights and KPI dashboards to support real-time decision-making, ensuring programs met both operational and experiential performance goals.
ZSConsultant - Meetings Program Category
Oct. 2021 - Jun. 2022San Francisco Bay Area• Designed innovative SMMP strategies that delivered measurable results, including $2.5M+ in annual cost savings and improved program adoption across global client portfolios.
• Increased attendee engagement by 25% through targeted congress program strategies that optimized session flow, speaker alignment, and digital engagement tools.
AmgenGlobal Lead, Meetings Program
Apr. 2019 - Oct. 2021Tampa, Florida• Developed and launched a global Strategic Meetings Management Program (SMMP) across 65 countries, delivering $3M in annual savings through policy standardization, vendor consolidation, and operational alignment in 2 yrs.
• Designed and implemented a global SMMP framework by conducting voice-of-customer surveys and stakeholder workshops across regions; aligned program strategy with business goals, audited existing systems and data flows, and reduced process inefficiencies and redundancies by 35%, setting the foundation for scalable, enterprise-wide adoption.
• Created and deployed global supplier and program performance dashboards in Tableau, uncovering data-driven insights that led to an additional $2M in company-wide savings through improved accountability and optimization.
• Authored and rolled out a comprehensive global meetings policy to mitigate compliance and regulatory risks, receiving executive-level approval and ensuring alignment with legal, procurement, and finance teams across all regions.
• Oversaw 100+ suppliers and 1,000+ Cvent users across global markets while leading a high-performing team of 12, ensuring consistent delivery standards and cross-functional collaboration.
• Enabled 100% visibility into meetings and events activity globally by integrating Tableau and Power BI dashboards, providing real-time views of spend, volume, ROI, and compliance metrics for all stakeholders.
AmgenGlobal Meetings Management - Intercontinental Regional Lead LACAN
Aug. 2017 - Apr. 2019San Francisco Bay AreaManage the sub-cluster of LATAM, Canada & ICON HQ for Amgen’s meetings & suppliers in the Intercontinental region. Implement SMM, create process, train the affiliate offices and their suppliers. Oversee compliance, operations, data and reporting.
Carlson Wagonlit TravelGlobal Ops Process Project Manager
Dec. 2015 - Aug. 2017San Francisco Bay AreaLeverages over a decade of international/domestic event management, sourcing, marketing, management, operations, and procurement strengths to design/deploy processes that optimize meeting services for VIP accounts. Tasked with troubleshooting, evaluating client expectations of internal processes, collaborating with key stakeholders and driving client engagement. * Ensures SLA compliance; ideate operational solutions to improve efficiencies; define and share account best practices with a focus on continuous improvement. * Works with training specialists to create curriculum and mentor operational teams to improve industry knowledge, skill-set, and expertise in corporate processes and procedures. * Proactively supports the implementation team in client onboarding, KPI tracking, and ensuring a streamlined workflow.
* Oversees global implementations, trainings and adoption of event management software for all global regions.
* Works directly with client's teams (legal, procurement, sales, operations, etc.) alongside third party team(s) to create processes for combining client's software/technologies with event management software (Cvent, Lanyon, Meeting Box, etc.) ensuring streamlined workflow.
* Direct contact for all regions (NORAM, APAC, EMEA, LATAM) to troubleshoot, analyze, train, tweak processes for updates, efficiencies, added software, etc.
* Specialize in SMM and pharmaceutical industry.
Enterprise Events GroupManager New Business Development & Strategic Sourcing
Jan. 2015 - Dec. 2015San Francisco Bay AreaSpearheaded the New Business Development & Strategic Sourcing Team, successfully boosting productivity, efficiency, technology integration, and continuous process improvement. Created an Intern Program with a career path to certification. Evaluated a cross-functional team of staff with various levels of industry knowledge, demographics, and ages. Worked with under performing staff to identify challenges and improve skill-set. Responsible for hiring, training, firing and performance reviews.
* Won 18 new bids during tenure; responded creatively to RFPs; sourced, negotiated, and contracted venues/vendors on a global basis. * Streamlined communication among internal departments, building the team up as a key resource. * Supported long-term product development and company strategic initiatives.
Enterprise Events GroupPlanner - Sourcing
Oct. 2014 - Jan. 2015San Rafael, CASourced, negotiated and contracted event and hotel venues worldwide. Created budgets. Streamlined processes and created new efficiency.
GLG (Gerson Lehrman Group)Council Member
Mar. 2014 - Apr. 2018Greater New York City AreaGerson Lehrman Group (GLG) is an American expert network that operates a membership-based platform that provides independent ad-hoc consulting services to business professionals around the world. It was founded in 1998, backed by private equity firms Silver Lake Partners and Bessemer Venture Partners and is headquartered in New York City.
Convivial, LLCPrincipal - Global Event Management Consulting & Trip Curator
Feb. 2014 - Oct. 2021RemoteGlobal Event Management Consulting for all aspects of events from implementation, process design, planning, event technology, sourcing/contracting, reconciliation, commission collection.
Contract basis.
Convivial LLCTravel Consultant
Feb. 2014 - Aug. 2018Helping people with all things travel:
Designing and planning trips
Sourcing hotels
Travel Guide
Consulting
Specializing in Mexico, Colombia, Portugal, Provence, Italy, Greece, Spain, Sardinia and United States.
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