Festive Road
Company Employees
Toby Frowen
Strategic Sourcing Manager @Convivial LLC
Verified
I'm a global meetings and events strategist with 15+ years of experience leading transformational programs across North America, LATAM, Europe, and APAC. Having lived and worked extensively outside the U.S., I bring a cross-cultural, technology-driven approach to modernizing Strategic Meetings Management Programs (SMMPs); helping organizations drive adoption, scale operations, and deliver measurable results across diverse markets. Some of my major accomplishments include: • Spearheading $3M+ in annual savings at Amgen by creating a global meetings policy, implementing Cvent across 65 countries, and achieving full program adoption within two years. • Transforming supplier visibility and performance by launching Tableau dashboards that tracked 100+ global vendors, improving compliance, cost savings, and strategic decision-making. • Leading and developing high-performing, cross-regional teams that drive collaboration, innovation, and operational excellence in complex environments. • Accelerating operational efficiency by integrating platforms like Cvent, Tableau, and Power BI to reduce cycle times, increase transparency, and elevate program performance. • Advocating for innovation, DEIB, and the future of meetings & events, sharing insights as a guest lecturer at Penn State and as a speaker at BTN SMM Summits, staffing models, technology, and strategic event management. I also am a Travel Consultant helping people find hotels, create itineraries as well as host small group retreats. Here is my website: www.theconvivialtraveler.com. DM me to see how I can help your organization shape the future of meetings & event management through strategy, innovation, data, and technology. Or if you need help with finding a hotel, creating an amazing travel experience or want to go on an unforgettable retreat, reach out! I can help!More...