Creative professional with 14+ years of experience in branding, design strategy, and creative leadership across diverse industries. Skilled in developing visual identities, storytelling, impactful business presentations, and user-centered UX/UI design. Since 2020, I’ve specialized in branding for Virtual Venues and the Metaverse, while exploring emerging technologies. Recently, I’ve expanded my skill set into short film production and outdoor videography. Certified in AI, I’m eager to leverage my expertise to lead design teams and drive innovation as Head of Design.More...
Toby Frowen
Strategic Sourcing Manager@Convivial LLC
Verified
I'm a global meetings and events strategist with 15+ years of experience leading transformational programs across North America, LATAM, Europe, and APAC. Having lived and worked extensively outside the U.S., I bring a cross-cultural, technology-driven approach to modernizing Strategic Meetings Management Programs (SMMPs); helping organizations drive adoption, scale operations, and deliver measurable results across diverse markets.
Some of my major accomplishments include:
• Spearheading $3M+ in annual savings at Amgen by creating a global meetings policy, implementing Cvent across 65 countries, and achieving full program adoption within two years.
• Transforming supplier visibility and performance by launching Tableau dashboards that tracked 100+ global vendors, improving compliance, cost savings, and strategic decision-making.
• Leading and developing high-performing, cross-regional teams that drive collaboration, innovation, and operational excellence in complex environments.
• Accelerating operational efficiency by integrating platforms like Cvent, Tableau, and Power BI to reduce cycle times, increase transparency, and elevate program performance.
• Advocating for innovation, DEIB, and the future of meetings & events, sharing insights as a guest lecturer at Penn State and as a speaker at BTN SMM Summits, staffing models, technology, and strategic event management.
I also am a Travel Consultant helping people find hotels, create itineraries as well as host small group retreats. Here is my website: www.theconvivialtraveler.com.
DM me to see how I can help your organization shape the future of meetings & event management through strategy, innovation, data, and technology. Or if you need help with finding a hotel, creating an amazing travel experience or want to go on an unforgettable retreat, reach out! I can help!More...