Jessica McWhirt

Head of Digital Marketing and Content @Origin

SMM ManagerPR ManagerTikTokSMMBrand advocateSemrush📝 Influencer or BloggerGoogle AnalyticsBrand AnalyticsConsumer segmentationBloggerLinkedInCommunity PlatformsCRM PlatformsInstagramGoogle AdsFacebookContent managementHubspotBrand PartnershipsMailChimpSEOTwitterContent CreationUnited StatesEmail Marketing ManagerDigital Ads ManagerEvent Producer💸 MarketingCopywriterMarketing Analytics ManagerCRM managerAffiliate MarketingCommunity ManagerBrand Marketing ManagerCommunications ManagerContent Manager

I create and manage marketing campaigns that wrestle with emotions and inspire action. Leading Origin’s marketing strategy for four years, I: – Developed and implemented a content strategy that led to a 1,104% increase in website traffic and a 35% improvement in lead generation. – Managed a data-driven approach to content creation, leading to a 117% improvement in content performance against key metrics (e.g., SEO rankings, social media engagement, domain authority, and demos scheduled). As a freelancer, I: – Wrote thousands of pieces of content (blogs, case studies, landing pages, email marketing, social media, etc) that averaged a 20% increase in brand awareness for all my clients. – Took extra time to understand what my clients really wanted to say and how they wanted to say it before diving in to content creation, which helped lower edits, improved client-writer communication, and generated solid results for them. Having 9 years of experience leading end-to-end content creation, management, and performance for B2B, B2C, B2C2B, and SaaS audiences means I’m a gal who knows her way around words and marketing (and acronyms) and can lead a team to make a difference. Feel free to message me—I’d love to chat!

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Work Background

OriginHead of Marketing and Content

Mar. 2022- Raised Origin’s website Domain Authority Score from 12 to 26 in 3 years. - Increased Origin’s website visitors by 175% and organic keywords by 11,451% over 2 years. - Improved Origin’s average keyword ranking from 54th position to 16th in 3 years. - Generated 35% more demos booked in 2023 vs 2022 while spending 21% less on marketing and advertising. - Write 2,000-word pieces weekly for Origin focusing on SEO and inbound marketing. - Ensure branding is strong and consistent across all marketing channels. - Analyze Google Analytics, HubSpot, Google Ads, etc. data and consumer behavior to determine customer personas. - Identify opportunities to reach new outdoor market segments and expand business. - Stay up-to-date on marketing trends and implement strategies to move business forward.

OriginDigital Marketing Specialist

Jan. 2020 - Mar. 2022Denver, Colorado, United States- Research and analyze data to develop strategies that drive customers to the website. - Create and manage the content that Origin posts to social media. - Create email campaigns to target key clients, engage current clients, and use advanced metrics to measure the success of marketing campaigns. - Lead ongoing management of digital touchpoints including website, social media platforms, landing pages, email.

StravaCommunity Moderator

Apr. 2018 - Apr. 2019- Implemented a monthly Community Insight Report with 3 department heads to discuss goals, updates, and challenges, increasing productivity across departments by 30% - Communicated the Strava brand message across social channels (Facebook, Twitter) and in the online forum - Collaborated with other teams to coordinate consistent and appropriate responses to customer inquiries and issues on social platforms - Oversaw community and worked directly with participants online to get them the help or guidance they needed. - Collaborated with other moderators and managers to coordinate consistency and appropriate responses to customer inquiries and issues across all channels. - Monitored participation in online forums and took appropriate steps to ensure a positive experience for all participants. - Provided feedback on and assist in the implementation of strategies to keep the community active.

McWhirt, LLCDigital Marketer

Jan. 2018Remote- Crafted compelling content aligned with client goals and target audiences, leading to a 20% growth in brand awareness for clients. - Maintained a consistent voice and quality standard across all client content, with a 70% reduction in client revision requests. - Implemented an editorial feedback system, leading to an 85% improvement in writer-client communication and content clarity. - Develop content specific to the company’s goals and brand message, and analyze performance to identify optimization opportunities Clients include: Flow Formulas (Paid Social Media Ads and Copywriting) | Zwift (Women’s History Month blog series) | Baby Experts (social media copy) | Back to Basics CX (Social media strategy, email marketing) | Great Harvest Baking Lakewood (Social media strategy) | The North Face (email, social media, website copy) | 303Endurance (educational content/blog, social media) | SCRL (website copy, app copywriting) | 248 Fitness, Nimble Voyager, and BikeState38 (Blog)

Primal WearDigital Marketing, Executive Assistant

Jan. 2017 - Jan. 2018Greater Denver Area- Increased ecommerce sales through social media channels by 2% - Managed Facebook, Twitter, Instagram, Pinterest, and blog accounts increasing engagement by 3% - Wrote and optimized website content — whether blog posts, landing pages, meta descriptions, or full websites — for search. - Primary proofreader for marketing collateral. - Managed the Primal Blog, including assigning writers, enforcing SEO best practices, and publishing content. - Produced information by transcribing, formatting, editing, retrieving, and copying text. - Read, researched, and routed correspondence; drafted emails and documents; collected and analyzed information to conserve executive's time. - Prepared reports by collecting and analyzing information. - Assisted Events Director by scheduling speakers, acquiring seating/tables, communicating with vendors and acquiring sponsorships. - Managed and ran a women's-only cycling event that generated $700 in revenue in an evening and drew in 170 women. - Built and executed social media strategy through competitive research, messaging, and audience identification. - Researched opportunities for potential customers for licensed sales. - Maintained alert system for upcoming deadlines on incoming requests, projects, and events - Improved office efficiency and communication by implementing organizational system for CEO

The Colorado Information Analysis CenterAnalyst Intern

Dec. 2013 - Dec. 2014- Published Informational Bulletin entitled “The Role of Social Media in Radicalization of Female Homegrown Violent Extremists” and provided to Terrorist Liaison Officers (TLOs), Federal, State, and Local Public Safety entities. - Produced various long-term analytical and investigative projects, threat assessments, risk assessments, and situational awareness/information sharing in collaboration with various departments and team members - Assisted in creating databases that support the analytical process for the purpose of developing conclusions and hypotheses on the potential impact of an unfolding event or project findings in addition to using a broad range of methodological tools and approaches to research, analyze, and present data. - Implemented and performed the tasks of the CIAC criminal intelligence analyst for gathering and analyzing data, developing intelligence products, providing intelligence capabilities, and disseminating information related to safety and terrorism. - Gathered, synthesized information, and developed products through analysis by monitoring open-source information and social media sites. Support and research for analytical intelligence-based products on a broad spectrum of issues. - Developed relationships and collaborate with public safety personnel, intelligence staff, stakeholders, and federal partners. - Planned, evaluated, and assisted in directing various Threat/Risk/Intelligence Assessments and situational awareness/information sharing such as: Hamas and Drug Cartels, School Shootings throughout the United States, Marijuana and Edibles, ISIS, and Law Enforcement Support – locating a fugitive with active warrants

American DataBankStrategic Communications Manager

Mar. 2012 - Jan. 2017Denver, Colorado- Won $1 Million through proposals for company. - Write and manage 5 e-newsletters, marketing content delivered to 6,000 clients bi-weekly. - Web content management: .NET, In-House System, E-Commerce, web pages, & social media. - Responsible for proofreading and editing documents used in-house and provided to clients. - Manage technical user guides and manuals to support 6,000 clients externally and American DataBank’s Operations, Sales, and Marketing Teams. - Manage media: flyers, brochures, videos, print, and social media marketing collateral. - Manage proofreading and editing documents used in-house and provided to clients. - Administrator for SalesForce and ConstantContact databases.

Foreign Affairs Office of Lucinda CreightonMinister Intern

Jun. 2011 - Jul. 2011Dublin, Ireland- Analyzed Ireland-European Union relations by reviewing European social media. From extensive research, produced memos, briefings, and summarized significant information and events. - Collected any additional information required from government sources and expressed information through written and oral reports to senators, supervisors, and colleagues. - Engaged with high-level Irish and foreign officials, strengthened working relationships and partnerships. - Ability to work effectively independently as well as in a team.

District Office of Congresswomen Diana DeGetteCongressional Intern

Jun. 2010 - Aug. 2010Denver, Colorado- Gathered information pertaining to citizen rights and laws. Identified constituents’ needs and communicated efficiently with appropriate congressional liaisons in a timely manner. - Handled important issues quickly and efficiently through problem-solving in a fast-paced environment. - Identified issues by breaking down complicated information and making logical conclusions. - Organized hundreds of news articles into database for review by congressional staff.