Matt Grisafi

CEO & Founder @NovaFox

Sport Fan💸 Marketing✔️ IT👍 Sales & BizDev🧨 Consulting🎥 EntertainmentJournalistPublisher🏐 SportsEditorCopywriterContent ManagerEmail Marketing ManagerGrowth HackerProduct ManagerProject ManagerBusiness Development ManagerPartnerships ManagerHead of GrowthBusiness AnalystAdvisorMarketing Director

Unrivaled breadth and depth of digital media industry experience: - Consultancy helping publishers and small businesses do more, faster - Leading news index growth and quality for Microsoft - VP of Product at a programmatic ad company serving 10k+ publishers, their 100M/mo+ readers & the biggest advertisers in the world - Building national verticals for the second-largest local news publisher in the country - Strategically transforming publishers of all sizes and business models to drive audience, engagement, and revenue These experiences have rewarded me with a uniquely holistic vantage point of the media industry, one that helps me and my teams execute more efficiently and effectively than most specialists. Some of the work of which I'm proudest: - Named ‘Best’ by Google. Led Mediavine team helping publishers grow audience and first-party data via an automated, personalized email newsletter tool, honored with a 2023 “Google Publisher Best 1st-Party Data Activation Award.” - Scaling Microsoft globally. Spearheaded initiative to increase scale and quality of the Bing news index, improving productivity and reducing costs by partnering with engineers to automate site vetting using machine learning. - Driving publisher growth. Led the strategic transformation of product portfolios and marketing and revenue operations for publishers of all sizes and business models — from overhauling digital products and implementing a membership program for YES! Media, to developing innovative new products and programs and leveraging partners like Al Gore, Mark Ruffalo, Van Jones, and Absolut to help double reach and ad revenue for environmental news site Grist. - Rebuilding local news sites. Brought a 10-site media group losing $500K annually to profitability by developing new revenue products, training staff, coaching team to a 1,000%+ traffic increase, and creatively optimizing expenses.

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Work Background

Clever ForkFounder & CEO

Jul. 2024Greater Seattle AreaYour trusted guide to the evolution of food, drinks, and dining.

NovaFoxFounder & CEO

Jan. 2010Greater Seattle AreaConsultancy helping publishers, platforms, and businesses do more, faster.

MediavineVice President of Product Management

Nov. 2022 - Feb. 2024Greater Seattle AreaGrew team from 16 to 27, coaching them in developing a Google award-winning product portfolio solving the unique needs of 10K+ publishers, their 100M+ readers, and the world's biggest advertisers.

MediavineSr. Director, Product Management

Dec. 2021 - Nov. 2022Greater Seattle AreaLed strategic transformation of the company's owned-and-operated site portfolio, improving site performance 74% in one year.

MicrosoftNews Experience Manager, Bing

Jun. 2018 - Dec. 2021Bellevue, WashingtonLed the global expansion of Bing's news index, partnering with engineers on human-in-the-loop strategy for automating the vetting and tiering of prospective news publishers using machine learning.

YES! MediaSr. Director of Product & Marketing

Jun. 2018 - Dec. 2021Greater Seattle AreaLed the strategic transformation of the national nonprofit's digital product portfolio and reader revenue strategy, increasing loyalty 88%, membership 30%, and retention 23%.

GristSr. Digital Director (Sr. Director of Product, Marketing & Business Development)

Sep. 2017 - Apr. 2018Seattle, Washington, United StatesDoubled reach and sponsorship revenue with entrepreneurial product innovation for the country’s top environmental news publisher.

GristDirector of Marketing & Business Development

Feb. 2015 - Aug. 2017Seattle, Washington, United StatesIncreased ad revenue 50% by launching in-house content marketing agency and securing clients including Absolut & Lundberg Farms. As Interim Executive Editor, produced exclusive investigation on toxic Hurricane Katrina trailers that reached 250k+ and earned broadcast nightly news coverage.

GristMarketing & Business Development Manager

Jul. 2014 - Jan. 2015Seattle, Washington, United States

Digital First MediaChannel Manager, Project Thunderdome

Mar. 2012 - May. 2014New York, New York, United StatesCreated national verticals for 100+ U.S. local news sites for the country's second-largest local news publisher, from user research, to content and partnership strategy, and coordinating workflow.

Digital First MediaGeneral Manager (Executive Editor & Ad Director)

Jan. 2010 - Mar. 2012Greater Philadelphia AreaLed $500K turnaround to profitability of a 10-site media group, training sales staff, leading a 1,000%+ traffic increase, and creatively optimizing expenses. Award-winning writer, editor, and designer.

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