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Work Background
MediavineVice President of Product Management
Nov. 2022 - Feb. 2024Greater Seattle AreaGrew team from 16 to 27, coaching them in developing a Google award-winning product portfolio solving the unique needs of 10K+ publishers, their 100M+ readers, and the world's biggest advertisers.
MediavineSr. Director, Product Management
Dec. 2021 - Nov. 2022Greater Seattle AreaLed strategic transformation of the company's owned-and-operated site portfolio, improving site performance 74% in one year.
MicrosoftNews Experience Manager, Bing
Jun. 2018 - Dec. 2021Bellevue, WashingtonLed the global expansion of Bing's news index, partnering with engineers on human-in-the-loop strategy for automating the vetting and tiering of prospective news publishers using machine learning.
YES! MediaSr. Director of Product & Marketing
Jun. 2018 - Dec. 2021Greater Seattle AreaLed the strategic transformation of the national nonprofit's digital product portfolio and reader revenue strategy, increasing loyalty 88%, membership 30%, and retention 23%.
GristSr. Digital Director (Sr. Director of Product, Marketing & Business Development)
Sep. 2017 - Apr. 2018Seattle, Washington, United StatesDoubled reach and sponsorship revenue with entrepreneurial product innovation for the country’s top environmental news publisher.
GristDirector of Marketing & Business Development
Feb. 2015 - Aug. 2017Seattle, Washington, United StatesIncreased ad revenue 50% by launching in-house content marketing agency and securing clients including Absolut & Lundberg Farms. As Interim Executive Editor, produced exclusive investigation on toxic Hurricane Katrina trailers that reached 250k+ and earned broadcast nightly news coverage.
GristMarketing & Business Development Manager
Jul. 2014 - Jan. 2015Seattle, Washington, United States
Digital First MediaChannel Manager, Project Thunderdome
Mar. 2012 - May. 2014New York, New York, United StatesCreated national verticals for 100+ U.S. local news sites for the country's second-largest local news publisher, from user research, to content and partnership strategy, and coordinating workflow.
NovaFoxFounder & CEO
Jan. 2010Greater Seattle AreaConsultancy helping publishers, platforms, and businesses do more, faster.
Digital First MediaGeneral Manager (Executive Editor & Ad Director)
Jan. 2010 - Mar. 2012Greater Philadelphia AreaLed $500K turnaround to profitability of a 10-site media group, training sales staff, leading a 1,000%+ traffic increase, and creatively optimizing expenses. Award-winning writer, editor, and designer.
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