I create and manage marketing campaigns that wrestle with emotions and inspire action.
Leading Origin’s marketing strategy for four years, I:
– Developed and implemented a content strategy that led to a 1,104% increase in website traffic and a 35% improvement in lead generation.
– Managed a data-driven approach to content creation, leading to a 117% improvement in content performance against key metrics (e.g., SEO rankings, social media engagement, domain authority, and demos scheduled).
As a freelancer, I:
– Wrote thousands of pieces of content (blogs, case studies, landing pages, email marketing, social media, etc) that averaged a 20% increase in brand awareness for all my clients.
– Took extra time to understand what my clients really wanted to say and how they wanted to say it before diving in to content creation, which helped lower edits, improved client-writer communication, and generated solid results for them.
Having 9 years of experience leading end-to-end content creation, management, and performance for B2B, B2C, B2C2B, and SaaS audiences means I’m a gal who knows her way around words and marketing (and acronyms) and can lead a team to make a difference.
Feel free to message me—I’d love to chat!More...