Houssam Eddine Kassah Laouar

Founder & CEO @RFxAI

B2BCommunications and Media✨ Business OwnerCTOCEOFounderProduct DevelopmentOperationsStrategy and Product growthAdvisorAIBusiness Development ManagerSales ManagerTechnologyProduct ConsultantUnited Arab Emirates🔥 Startup FounderBusiness Owner🧑‍💼 C-level Executive👍 Sales & BizDev🧑‍🔬 Engineer🧨 Consulting

Passionate and results-driven CEO at RFxAI, leading the charge in revolutionizing RFP dynamics with an extraordinary 80% close rate. With over a decade of transformative experience in the tech industry, including pivotal roles at Adobe, I specialize in pioneering AI-driven B2B SaaS solutions. During my tenure at Adobe, I spearheaded commerce cloud solutions across the EMEA region, doubling win rates and fostering invaluable cross-functional collaborations. Through innovative strategies, I consistently delivered measurable results, driving substantial business growth for clients. As a trusted advisory partner to C-level startups, VCs, and research institutions, I provide strategic insights for exponential growth. My expertise spans critical domains such as AI, data, e-commerce, cloud solutions, and sales engineering. I pride myself on delivering tangible outcomes and empowering clients to thrive. By optimizing sales processes, crafting impactful go-to-market strategies, and elevating customer success initiatives, I enable businesses to excel in competitive markets. My commitment extends beyond business realms—I'm deeply invested in shaping the future of technology and entrepreneurship. Let's connect and shape the future together. Key Expertise: AI Data E-Commerce Cloud Solutions Sales Engineering B2B SaaS Tailored Services for: Startups SMBs VCs Research firms Specialized in: Sales optimization (e.g., doubling win rates) Strategic go-to-market strategies Customer success and retention Business model and pricing strategy optimization

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Work Background

Bizmoni AI Social Media MarketplaceAdvisory Partner & Investor

Feb. 2024EMEAAI Social Media Marketplace | post ideas, make money, and connect with friends, clients and partners.

RFxAIFounder & CEO

Jul. 2023EMEARF{x}AI x The Winning Business Proposal Platform. Transforming RFx Processes with AI Excellence. (RFPs, RFIs, RFQs, and More)

RapsodieAdvisor & Angel Investor

Jul. 2022EMEARapsodie is the first fantasy record label game, focused on French rap for now. The player becomes a virtual label manager, and signs real-life artists.

LabLabeeAdvisor & Angel Investor

May. 2022EMEAVirtual hands-on training platform in future network technologies #Telco #Cloud #Industry4.0 #Networking #Security

StartupsBoard Advisor & Investor

Apr. 2022EMEAAs an accredited BA, assisting friends and passionate entrepreneurs in their early seed and pre-seed ventures, raising funds and investments, and providing advisory and strategies for customer journey success and growth.

NamlaAdvisor & Angel Investor

Apr. 2022EMEANamla is a Deep-Tech startup specializing in Cloud-Edge orchestration and SD-WAN.

AdobeHead of Commerce Cloud Solutions Architecture, WEMEA

Dec. 2021 - Aug. 2023in The Cloud, Western region• Lead pre-sales commerce cloud solutions architecture team, services, tech approvals, processes, value proposition, pricing strategy, and C-suite engagements within the Western Europe region (FR, IT, SP, PT, BE, NL, DK, FI, SE, NO). • Drove 2x increase in win rate from 25% to 50%, increased AOV by 2x, and reduced the sales cycle time by 25% to enable field sales and success. • Drive new-logo and existing business with continued 360 value & strategy delivery for customer success and Adobe's merchants. • Collaborating directly with +60 cross-functional sales, solutions, and product engineering teams.

AdobeSr. Lead, Commerce Cloud Solutions Architect, EMEA

Feb. 2019 - Dec. 2021in The Cloud, EMEA region• Enabled customers' experience-driven commerce, data, AI, and content management cloud solutions within the Adobe Experience Platform. • Obtained regional approval for business pricing strategy and technical capacity planning for major e-commerce deals and opportunities in the region. • Delivered cloud advisory, technical and business value presentations to senior C-level executives in Arabic, French, and English. • Managed ROI for cloud solutions, +100 engagements per quarter of various sizes (mid-market +$100k and enterprise +$1m), leading RFx's and solution demonstrations. • Mentored and coached +60 sales reps, solutions account executives, and solutions consultants on Adobe Commerce Cloud solutions, pricing, architecture, and value propositions.

Adobe CommerceSenior, Cloud Solutions Architect, EMEA

Feb. 2019 - Dec. 2021in The Cloud, EMEA region• Delivered Commerce Cloud advisory and helped customers to be successful in their eCommerce journey by adopting our Commerce Cloud across Europe, Middle East and Africa. • Managed ROI for cloud solutions, technical qualification, led RFx's, solution demonstrations, remote and on site consulting. • Drove the Magento aquisation within Adobe. • Lead the first Commerce Presales solutions architecture team in the region. Magento, an Adobe company, offers flexible eCommerce solutions, a vibrant extensions marketplace, and an open global ecosystem.

CloudreachCloud Solutions Consultant, Cloud Enablement

Jul. 2018 - Dec. 2018in The Cloud, Paris region• Enabled innovation through cloud computing consultancy. • Designed and implemented innovative solutions, data lake, landing zone, automation of deployments for major clients moving to cloud platforms, built principally within Amazon Web Services.

Amadeus IT GroupR&D Cloud & DevOps Engineer, CI/CD Pipeline Foundation Services

Nov. 2016 - Jun. 2018Sophia Antipolis, France• Provided cloud consultancy to the Amadeus R&D teams. • Built a Reliable and Scalable Continuous Integration/Continuous Delivery (CI/CD) Pipeline Foundation Services of the Amadeus Technology Platforms & Engineering.