Michael Newman

GTM & Marketing Strategy consultant @AlignICP

🧑‍💼 C-level ExecutiveAdvisorCampaign ManagementCMOTechnologySemrushOperationsBrand ManagementA/B TestsTeam LeadershipGoogle Analytics🧨 ConsultingSEO ManagerProduct Market FitStrategic MarketingData AnalyticsGrowth MarketingContent ManagerStrategy and Product growthData AnalysisDemand GenerationDigital MarketingBrand AnalyticsMarketoUnited StatesEmail Marketing ManagerInfluencer Marketing Manager💸 MarketingGrowth HackerMarketing DirectorMarketing Analytics Manager

Seasoned Marketing leader known to deliver 40% growth and improve efficiency through insights-led strategic campaigns across Digital, Email/Nurture and ABM. Well versed in strategic planning and business modeling to guide target setting and budgets.

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Network Power<100 people

Roles

💸100%

Marketing

💰50%

Investor & VC

🔥50%

Startup Founder

Geos

🇬🇧50%

United Kingdom

🇳🇿50%

New Zealand

Work Background

Align SoftwareAdvisor, Board Member

Mar. 2024Portland, Oregon, United StatesGo to Market and Product Advisor.

CMO AllianceMember

Jan. 2024California, United StatesThe Chief Marketing Officer Alliance is collective of passionate CMOs and aspiring CMOs, connecting and learning collaboratively through events, podcasts and other ways that form a catalyst for success and growth.

ON24Vice President Marketing, Demand Generation

Mar. 2023 - Nov. 2023San Francisco Bay AreaLed Global Demand to drive growth for ON24. Responsibilities included ownership of the funnel to build pipeline across all touchpoints - digital and physical, inbound and outbound -- globally.

TipaltiVice President Marketing, Demand Generation and Go To Market (GTM) Strategy

Jul. 2021 - Mar. 2023United StatesDelivered +2x growth in global pipeline through a combination of improved targeting and higher conversion. Led solution level Go To Market planning including a close partnership with Sales to align on market segment mix (Enterprise vs Commercial) and key industries. Developed team into a global operation and grew their capabilities while improving their engagement (+35% YoY).

IntermediaHead of Marketing Performance and Operations

Apr. 2020 - Jul. 2021Sunnyvale, California, United StatesDefined and delivered CMO dashboard that provided visibility across key channels (Partner, Direct) and key contributions to pipeline and revenue growth. Developed Pipeline forecasting model for the primary Go-to-Market motions to predict pipeline needed based on close rates, deal cycles, and contributions by partner tier. Led process development of an integrated annual planning process to improve cross-functional visibility and drive more operational efficiency.

SAP AribaSenior Director, Product and Solution Marketing

Oct. 2018 - Apr. 2020Palo Alto, CADuring my role as Chief of Staff, I worked with the CMO to define a new role to develop and execute strategic go-to-market initiatives across SAP. My team is responsible for the delivery of integrated programs to drive global sales and marketing activities across the Intelligent Spend Group, SAP's sales organization, and strategic partners. We also aligned field teams on solution messaging and product positioning while guiding design of integrated marketing campaigns to drive awareness and demand generation.

SAP AribaChief of Staff to the CMO

Aug. 2017 - Oct. 2018Palo Alto, CAPulled up by new CMO to lead day to day operational responsibilities for the marketing organization. Introduced and established the Office of the CMO to better address the dynamic needs of the organization by delegating responsibilities across tactical, operational and strategic areas. Included developing and sending regular communications for key stakeholder deliverables, organizational structuring, and quarterly business updates. Managed organizational processes, and defined regular operational performance reviews for strategic initiatives across marketing and with executive stakeholders to includes sales, customer success, and partner ecosystems. Defined and developed agenda for marketing leadership meetings to drive richer collaboration at deeper levels of the organization, and align major initiatives to strategic goals. Key strategic adviser in development of organizational goals and design.

SAP AribaIntegrated Marketing and Operations

May. 2016 - Aug. 2017Palo Alto, CADeveloped Integrated Marketing programs and drove adoption of a Global Demand Center to execute global B2B campaigns. Incorporated data-driven insights across campaign tactics that improved marketing contributions to business outcomes. Led team's operational processes to include release communications, strategic planning, budgeting and reporting.

ConsultantDemand Generation and Marketing Operations Consultant

Dec. 2015 - May. 2016Menlo Park

RetailNextDirector, Growth Marketing and Marketing Operations

Feb. 2015 - Dec. 2015San Jose, CARecruited to build company's first Marketing Operations and Demand function - Directed end-to-end Demand Generation efforts: initial concept, execution and reporting. - Led Marketo deployment to include Lead Scoring, Nurture campaigns and lead segmentation - Defined and implemented conversion funnel dashboards for marketing and sales executives - Owned Digital Marketing initiatives across multiple agencies delivering key website updates, configurable Calls-To-Action, and integrated SEM program

AdobeSenior Marketing Program Manager, Creative Cloud

May. 2013 - Feb. 2015San Francisco Bay AreaSelected to lead definition and delivery of first behavior-driven analytics to guide campaign strategy: --Delivered Business Performance and Marketing Dashboards to senior and executive leadership --Supported Marketing Operations across multiple business offerings --Led cross-channel Personalization Strategy for Enterprise, SMB and Education segments Additionally, managed and directed prioritization of the Marketing team's deliverables to Executive team, and drive accountability with supporting functional teams - Sales, Finance, and Data Sciences.

AdobeSenior Program Manager, Cloud Infrastructure & Operations

May. 2007 - May. 2013San Francisco Bay AreaLed cross-functional teams to drive major Infrastructure and Operational initiatives for Adobe's initial SaaS offerings. Successfully executed programs to include construction of Adobe's first (and only) Data Center, GEO expansion, and coordinated DevOps/Operations Management programs across multiple services.

SAPSenior Manager Consulting Services

Jan. 2005 - Apr. 2007Palo Alto, CAManaged team leading engagements for SAP's performance management solutions. - Scaled delivery capacity through development of certified partner network - Drove implementation methodology enhancements to improve solution delivery process Additionally responsible for weekly financial reporting of the Services business to track team contributions/utilizatoin