Heather Dunn

Marketing Director @One Medical Group

PartnerGrowth HackerDigital Ads Manager💸 MarketingEvent ProducerMarketing DirectorCopywriterMarketing Analytics ManagerCRM manager🧨 ConsultingPR ManagerAffiliate MarketingCommunity ManagerBrand Marketing ManagerCommunications ManagerCustomer ResearcherContent Manager

As the Marketing Director at One Medical Group, Heather Dunn has successfully implemented innovative marketing strategies that have significantly increased the company's market share and customer base. She has also led successful campaigns that have enhanced brand visibility and recognition. Her leadership has resulted in improved customer engagement and satisfaction, contributing to the company's overall growth and profitability. Heather's expertise in digital marketing has also been instrumental in optimizing the company's online presence and reach.

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Network Power<100 people

Roles

💸100%

Marketing

🧑‍💼100%

C-level Executive

🧨100%

Consulting

Geos

🇺🇸100%

United States

Work Background

One MedicalSenior Marketing Manager

Sep. 2021Denver, Colorado, United States · RemoteDirect and empower the regional marketing team to exceed quarterly targets through successful growth initiatives including Go-to-Market (G2M) campaigns, strategic planning, project management, and field sales support, resulting in increased lead generation and revenue.

Iora HealthSenior Marketing Manager

Nov. 2020 - Mar. 2022Denver, Colorado, United StatesDirect and empower the regional marketing team to exceed quarterly targets through successful growth initiatives including Go-to-Market (G2M) campaigns, strategic planning, project management, and field sales support, resulting in increased lead generation and revenue. • Collaborate cross-functionally with executive leadership, sales, product marketing, creative, digital, patient engagement, and operations teams to ensure alignment and effectiveness of marketing initiatives. • Utilize in-depth knowledge of the healthcare and insurance industry to provide strategic guidance across various channels including payers, agents, provider offices, and health system networks. • Successfully launched agent incentive program, resulting in increased lead referrals, while remaining CMS compliant. • Manage the regional marketing team, overseeing team development, budget allocation, G2M campaigns, and event coordination for over 500 events annually. • Drive innovation and efficiency in technology, workflows, training programs, and operations to optimize marketing and field sales performance. • Led the brand migration project from Iora to One Medical, overseeing the update of over 800 marketing materials and digital rebranding efforts within three months. • Manage local advertising efforts across eight markets with a mix of execution in-house, agency coordination, and internal creative team support including print, digital, and OOH. • Implemented Splash event marketing platform with integration into Salesforce and AI functionality to increase attendance, amplify engagement, and track conversions.

InsuresoftHead of Marketing

Apr. 2016 - Nov. 2020Denver• Directed Go-to-Market (G2M) strategies for all products and services, managing four brands and overseeing marketing strategy, execution, and operations. • Collaborated cross-functionally with leadership, product and sales teams, ensuring alignment with business objectives. • Directly reported to the CEO and managed the marketing team. • Created content for all brands including press releases, sales presentations, case studies, videos, web copy, white papers, and social media posts. • Implemented innovative online strategies including SEO, PPC, video, social, and email marketing campaigns, driving lead generation and brand awareness. • Conducted competitive analysis for digital insurance platforms, business process outsourcing, and partner ecosystems, resulting in strategic decision-making. • Managed marketing budget and tracked ROI using Salesforce, Pardot, Looker, etc, ensuring optimal resource allocation and performance measurement. • Established processes for planning, tracking, and executing product and brand launches, ensuring successful market entry and adoption. • Developed compelling product positioning and value proposition messaging, effectively communicating value to target markets. • Managed and elevated relationships with industry analysts, partnering with key stakeholders to increase positioning in reports such as Gartner’s Magic Quadrant. • Developed and executed on the event strategy including an annual User Group Meeting, client appreciation events, and several industry trade shows such as Insuretech Connect.

GhostDraft Inc.Head of Marketing

Jul. 2014 - Apr. 2016Denver, Colorado, United StatesCreated, managed, coordinated and executed on all marketing strategies and implemented marketing plans for business development objectives and annual revenue target. *Partnered with the leadership team to shape the direction and strategy of the company, based on market analysis and identification of best-fit opportunities. *Created and managed all media relations, analyst relations, digital marketing, social media, and design. *Developed effective lead generation programs to increase the quality and quantity of inbound leads necessary to support the company’s sales objectives including managing Google Adwords, Retargeting Ads, video, email marketing, and content marketing. * Increased brand awareness within key market segments using tailored messaging, collateral, and event marketing. * Developed selling tools, trained, and equipped the sales force to message properly and deliver on our core value proposition.

ATBSDigital Marketing Manager

Apr. 2012 - Jul. 2014Greater Denver AreaDeveloped, managed, and executed digital marketing strategies for ATBS’ corporate website and Daimler Truck North America’s Team Run Smart website. *Exceeded Team Run Smart’s first year membership goal by over 600% within six months. *Tracked metrics and conversion rates and implemented changes based on ROI. *Developed and managed digital marketing campaigns contributing to an average monthly traffic of over 80,000 visitors for Team Run Smart. *Utilized a range of digital advertising including paid search, SEO, facebook ads and sponsored stories, web banners, and PPC. *Managed and executed the social media strategies for ATBS and Team Run Smart. *Developed, executed, and managed online campaigns to raise brand awareness, drive traffic, and created qualified leads for ATBS and Team Run Smart. *Managed the launch of Team Run Smart from ideation to creation with marketing agency partners. *Improved the usability, design, content, and lead conversions on ATBS’ website. *Planned and managed marketing budgets including an annual $360,000 for Team Run Smart. *Evaluated customer research, market conditions, and competitor data. *Reviewed new technologies and stayed at the forefront of developments in digital marketing. *Developed bimonthly video blogs for Team Run Smart and coordinate execution. *Interviewed, hired, trained and mentor five industry expert weekly bloggers for Team Run Smart. *Managed the content marketing strategy for Team Run Smart and wrote, edited, and posted at least three articles weekly, a weekly newsletter, and quarterly ebook. *Planned and executed over five tradeshows a year, developed tradeshow membership tool to increase registrations to an average of one new member every two minutes at booth.

Colomer Beauty Brands USA, Inc.Marketing Associate

Aug. 2010 - Apr. 2012Denver, Colorado, United States · On-siteStrategically designed, implemented, and evaluated marketing campaigns directly leading to growth of sales in support of $75 million annual revenue target between American Crew and d:fi brands. *Detail-oriented project manager that developed and managed campaigns to meet sales objectives efficiently and effectively. *Created and executed social media campaigns across several platforms that built consumer and stylist internal databases. *Developed, managed, and posted website content, created landing pages to increase lead generation, and reported campaign results to management. *Created and managed advertising and public relations campaigns and evaluated effectiveness. *Maintained outstanding relationships with industry leaders and trade and consumer media. *Developed partnership with the USO for a limited edition line of products and managed a campaign generating $1.8 million in sales in 2011. *Planned and executed a 120 person event where business partners, the USO, and retired military came to Washington D.C. to celebrate the campaign’s success and amount of proceeds going back to the USO. *Determined product innovations and pricing based on market research and competitors. *Planned, managed, and tracked $2,560,000 annual marketing brand support budget.

VertaforeMarketing Specialist

May. 2008 - Aug. 2010Okemos, Michigan, United States · On-siteStrategically designed, implemented, and evaluated marketing campaigns directly leading to growth of sales in support of $39 million annual revenue target. *Wrote and edited marketing collateral, newsletter articles, web content, press releases, and social posts. *Directed public relations strategy including analyst calls, press release creation and distribution, and white paper and article placements in insurance media. *Coordinated and executed on all company and industry events. *Evaluated and selected appropriate venues for corporate events, organized relevant vendor participation including caterers, entertainers, logistics, and engineering staff. *Recruited, interviewed, trained, and managed marketing interns. *Developed close relationships with leading enterprise clients to collaborate on press releases, articles, presentations, webinars, and product strategies. *Trained and certified in sales methodology CustomerCentric Selling®. *Managed $240,000 annual marketing budget and analyzed relevant programs ROI. *Assisted in corporate rebranding effort to complement the new corporate parent’s branding schema during acquisition process.

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