Marília Futuro Nor

Business Owner and Entrepreneur @market4u

💸 MarketingBusiness Owner👍 Sales & BizDev🧨 Consulting🏦 Finance✨ Business OwnerPortfolio ManagerBrand Marketing ManagerChanel ManagerMarketing Analytics ManagerCustomer Success ManagerSales ManagerBusiness Development ManagerPartnerships ManagerHead of GrowthExecutive CoachFinancial PlannerMarketing DirectorProduct Consultant

22 years of experience leading high performance teams, mainly on business and product strategy, sales, merchandising and Field marketing areas. 19 years on IT industry, experience on all segments and channels, from consumer and SB to Enterprise accounts, direct and indirect models, alliances, online, retail and distribution. Leading business strategy and teams on different countries. On my last position at Dell I was responsable for merchandising strategy for consumer products for Latam on distribution and retail channels, selling almost $1B/year. It’s been 3 years that I’m leading my own company on the retail segment, on a new business model of autonomous markets inside residential buildings and companies. It has been a great journey to lead such a complex business that offers around 700 skus defining strategy and running 26 POS, around 5K Customers per month

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Network Power<100 people

Roles

💰100%

Investor & VC

🔥100%

Startup Founder

💸100%

Marketing

Geos

🇿🇦100%

South Africa

Work Background

market4u Porto AlegreSócia administradora

Nov. 2021Porto Alegre, Rio Grande do Sul, BrazilSócia administradora da Futuro Nor e Nor Comercio de Alimentos Ltda e franqueada da maior rede de mercados autônomos da America Latina, market4u. Responsável diretamente pela gestão de aproximadamente 25 pontos de experiência e vendas em condomínios residenciais e empresas em Porto Alegre e região, com mais de 5500 clientes únicos atendidos mensalmente, além de gerenciar nosso centro de distribuição, que atende também outros franqueados de Porto Alegre e região - Gestão e estratégias de mix de (mais de 600) produtos , precificação, estratégia de comunicação e marketing - Gestão da equipe local, gestão logística dos pontos de venda e do centro de distribuição próprio, gestão de mais de 100 fornecedores - Atendimento comercial, gestão dos clientes de prospecção e de relacionamento com síndicos e gestores condominiais e também de clientes finais - Gestão financeira, gestão de projetos e inaugurações, análise estratégica de indicadores e BI, tomada de decisões. - Gestão de monitoramento e cobrança E mais!

Dell TechnologiesLatAm Client Solutions Merchandising Leader na Dell

May. 2020 - Dec. 2022Leader of Client Solutions Product Merchandising organization responsible.for Distribution for all Latam, and Retail and Dell.com for MMCLA. - Prices, promotions, volumes, mix, product strategies, demand planning and sales enablement. SISO and WSI management. - BMS revamp, innovations and processes improvement. - 16 direct reports based on 5 different countries covering all Latam countries Key Accomplishments: - 133% rev growth in 2 years while increasing profitability, delivering close to $1B last fiscal year for the 1st time. - Recognition from VP for Outstanding Management and Business Revamp

Dell TechnologiesLatAm Client Solutions Field Marketing & Merchandising Senior Manager

Feb. 2018 - Apr. 2020Leader of Product Field Marketing and Merchandising organization of Client Solutions for Commercial segment in Brazil, and Program Managers for Latam. FMMs are regional leaders from CSG Center of Competence perspective, working on a matrixed organization with pricing, analytics, demand and supply planning, marketing and enabling sales and customers to achieve CSG goals. Latam PMs developed programs and tools for all regional FMMs to increase transactional results and enable sales. Key accomplishments: -Run Rate Record Results in BRZ - Development of Marketing Menu- customer- oriented sales toolkit - Designed and Implemented LATAM CSG Enablement Events for more than 500 sales members for the first time/ trained 250 marketers on Marketing Academy Event.

Dell TechnologiesCommercial Merchandising Manager

Feb. 2016 - Feb. 2018First Merchandising Manager of Client Solutions for Commercial Distribution Business in Brazil. Distributors and resellers relationship. Development of Business growth plan, catalog, products, prices and promotions strategy. Products demand volumes and mix plan. Key accomplishments: - Achieved #1 position on both distributors (was the smallest) - 2017 80% and 2018 146% Sell Out YoY growth, margin growth above 300% - Design of promotional programs for Distribution Brazil (benchmark for all Latam)

Dell TechnologiesBusiness Development Manager

Mar. 2015 - Feb. 2016LATAMClient Solutions Business Developer for Latin America. Leader of CSG Acquisition Program, building marketing and sales strategy to increase revenue through new customer’s acquisition. Account segmentation, account plannings, account plays, customer events, BI workshops. Responsible also for Partner Software strategy for Vmware and Red Hat. Key accomplishments: - 176% YoY revenue growth on LATAM CS Acquisition Customers, ~1000 new buyers and ~1300 reactivated buyers. - Dell LATAM awarded as best Vmware partner and achieved number one position on the region. Red Hat 5% growth YoY.

Dell TechnologiesSoftware Sales Manager-Commercial

Apr. 2013 - Mar. 2015Responsible for the inside sales organization for third party software at Dell. Progressive increase of responsibilities during this period, leading at the end 2 managers and around 30 resources, including technical sales resources and brands specialists. This structure supports sales teams on Dell strategy to deliver complete solutions with our partners such as Microsoft (LAR and Open), Oracle, VMWare, RedHat, Symantec, Citrix and DSG (Dell Software Group). All segments, including Public Accounts, Small Business, Medium Business and Large Institutions. Delivered results: 2013- 15% YoY growth and 2014 13% YoY growth- best year ever in Partner Software at Dell Brazil.