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Work Background
Grit SolutionsConsultant - Founder
Oct. 2024United KingdomConsultant and founder of a forward-thinking agency dedicated to helping businesses harness data, innovate faster, and make smarter decisions for sustainable success. Specializing in advanced analytics, AI-driven solutions, and comprehensive training programs.
• Developing tailored martech and data solutions to optimize client operations and drive growth.
• Building strategic partnerships to enhance service offerings and expand client base.
• Designing training programs to upskill client teams in data analytics and digital tools.
PM DragonflySolutions Architect
Sep. 2023 - Sep. 2024London, England, United KingdomPart of Publicis Groupe. Leading data-driven transformation projects across Europe, APAC, and the US, focusing on enhancing marketing and media capabilities through advanced analytics, AI/ML roadmaps, and cloud infrastructure. Led projects in analytics, advanced audience analysis, digital maturity assessments, privacy-first data strategy, data architecture and regulation, automation & AI/ML roadmaps, measurement & insights, and data activation.
HaleonData and Performance Lead - Innovation
Jul. 2022 - Sep. 2023Weybridge, England, United KingdomPart of Haleon global. Leading cross-platform (Women Wellness, Oral health and Mental health) data and performance in NEXT, the innovation hub. • Consumers profiling and market opportunity analysis. Applying data mining and advanced data science techniques to speed up new propositions production, and consumer : proposition market alignment. • Define data strategy and data platforms. • Consumers' data life-cycle and performance data management.
GSKData and Performance Lead - NEXT
Oct. 2020 - Jul. 2022Brentford, Greater London, United KingdomPart of GSK Global. Leading data and performance on the innovation hub, developing a data led organisation.
• Customer profiling and market opportunity analysis. Applied data mining and advanced data science techniques to speed up new propositions production, and consumer : proposition market alignment. • Define data strategy and data platforms. • Customer data life-cycle and performance data management.
GSKPerformance Marketing - Brand Incubator
Jun. 2019 - Oct. 2020Brentford, Greater London, United KingdomPart of GSK Global organisation supported multi-million brands building core capabilities / blueprints to scale.
Brands included: Biotene, Chapstick and EmergenC. • Customer profiling and market opportunity analysis. Using data mining and advanced data science techniques. • Owned the implementation of customer data unification (CDP). Blueprint to scale to other GSK brands. • Digital media strategy, customer acquisition and optimization. • Content, SEO and Web strategy.
PowwownowHead of Digital Marketing
Mar. 2017 - Jun. 2019London, Greater London, United KingdomResponsible for the Digital strategy, tactics and operations globally: PPC, SEO, Display and Content, for Powwownow UC portfolio. Regions include: UK, Germany and France.
PowwownowPPC - Search Manager - Digital Transformation
Sep. 2015 - Mar. 2017London, Greater London, United KingdomResponsible for leading all aspects of search strategy, operations globally (brand and marketing automation) and product localization. In charge of bringing in house outsourced digital operations.
Win TechnologiesDigital Marketing Manager
Jul. 2011 - Aug. 201574-80 Camden Street, 2nd Floor North, The Forum. LondonAcross over four years:
• Managed paid search operations in the UK, Spain, and Canada for a diverse set of Bingo products.
• Managed a £3M budget for paid search acquisitions and operations in multiple regions. • Improved conversions and retention through product optimization and localization.
Marketing EndeavoursB2C Sales Consultant
Mar. 2011 - Apr. 2011
Con-Pre S.A.Commercial Director.
Sep. 2003 - Mar. 2008
Frameco Ltd.Project and market research manager
Jul. 2002 - Aug. 2003
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