22 years of experience leading high performance teams, mainly on business and product strategy, sales, merchandising and Field marketing areas.
19 years on IT industry, experience on all segments and channels, from consumer and SB to Enterprise accounts, direct and indirect models, alliances, online, retail and distribution. Leading business strategy and teams on different countries. On my last position at Dell I was responsable for merchandising strategy for consumer products for Latam on distribution and retail channels, selling almost $1B/year.
It’s been 3 years that I’m leading my own company on the retail segment, on a new business model of autonomous markets inside residential buildings and companies. It has been a great journey to lead such a complex business that offers around 700 skus defining strategy and running 26 POS, around 5K Customers per monthMore...