Cindy-Anne Lewis

Marketing Consultant @Founder of Rethink Marketing Consulting

Email Marketing ManagerInfluencer Marketing ManagerDigital Ads Manager💸 MarketingEvent ProducerMarketing DirectorCRM managerGrowth HackerAffiliate MarketingCommunity ManagerBrand Marketing ManagerCommunications ManagerPR ManagerContent ManagerSMM Manager

Cindy-Anne Lewis, a seasoned Marketing Consultant, is the founder of Rethink Marketing. Leveraging her extensive expertise in marketing strategy, she helps businesses rethink their marketing approach to drive growth and increase profitability. Her company specializes in providing innovative marketing solutions tailored to the unique needs of each client. Cindy-Anne's leadership and strategic thinking have positioned Rethink Marketing as a trusted partner for businesses seeking to enhance their market presence and achieve their business goals.

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Network Power<100 people

Roles

🐦66%

Design

🧨66%

Consulting

🔥50%

Startup Founder

Geos

🇿🇦16%

South Africa

Work Background

CapgeminiGlobal Head of Marketing- Capgemini Software & Digital

Feb. 2020United States• Leading a Global marketing team across 3 continents- Americas, EMEA and APAC • Planned and formulated the marketing content strategy, building brand equity; driving up Revenue. • Developed the overall strategic and tactical marketing direction to shape the market and create preference for Capgemini Software offerings and created the value proposition and GTM. • Created Brand building activities and created brand storytelling. • Launched Capgemini Software Branded content with rich video content and client case studies • Managing Demand Generation, Content, Campaigns & Digital Marketing (SEM/SEO/Display/Social) • Digital Marketing (SEM/SEO/Display/Social) and Campaign Management. • PR Strategy and Communication- responsible for implementing both the PR and Comms strategy. • Whitepapers- Launched new whitepapers, case studies and developed the overarching S&D Strategy.

LohikaGlobal Head of Marketing & Communications

Apr. 2019San Francisco Bay Area• Leading a Global marketing team across 3 continents- Americas, Europe and Asia. • Planned and formulated the marketing content strategy, building brand equity; driving up Revenue. • Developed the overall strategic and tactical marketing direction to shape the market and create preference for Lohika offerings and positioned the Brand. • Created Brand building activities and created brand storytelling. • Launched a New Branded Website with rich video content and client case studies for Lohika www.lohika.com • Managing Demand Generation, Content, Campaigns & Digital Marketing (SEM/SEO/Display/Social) • Digital Marketing (SEM/SEO/Display/Social) and Campaign Management. • PR Strategy and Communication- responsible for implementing both the PR and Comms strategy. • Whitepapers- Launched new whitepapers, case studies and developed the overarching S&D Strategy.

The X-Change Women in BlockchainCo-Founder of The X-Change Women in Blockchain

Nov. 2017San Francisco Bay Area

DispatchVP of Marketing and Communication

Apr. 2018 - May. 2019San Francisco, CaliforniaDispatch Labs is a DLT Blockchain Start-up Company in Silicon Valley. Marketing Strategy and Growth Marketing: Develop the overall strategic and tactical marketing direction to shape the market and create preference for Dispatch Lab’s offerings and value proposition. Position Dispatch as thought leader in Blockchain and Increase customer satisfaction by creating branded platforms like the Women in Blockchain series, enterprise thought leadership and building developer relations. •Brand strategy and brand building: Create a vision for the brand to achieve buy-in, and execute the brand story for our audiences and partners. Running Communications and content development and digital marketing. •Demand Generation & Campaigns: Drive ROI and Leads to deals from every single Customer Engagement •Digital Marketing (SEM/SEO/Display/Social) and Content creation • Community Management Strategy: ensuing the effective running of global community management via various channels such as Telegram, Discord, Slack and all social media channels •New York City Blockchain Week (NYC 2018): Hosted a VIP Dinner for 125 customers and launch event with attendance of 4500 customers. Generated over 475 leads during Blockchain week.

EricssonHead of Marketing & Consumer Innovation Lab (AVP/Snr Director)

Jan. 2015 - Dec. 2018My overall responsibility was to lead and manage a marketing team and to plan execution and formulating marketing content and messages in order to build brand equity; paving the way for sales by creating awareness and enhancing market perceptions. Alongside that, also to develop marketing and communication plans and strategies that drive relevance in order to open doors for new business by performing key initiatives and activities. Also to drive customer satisfaction and leads to deals to ensure that we aligned well with our customers and are achieving ROI. • Leadership: Managed a regional marketing team and plan execution, managing and formulating marketing content and messages to build brand equity; paving the way for sales ROI by creating awareness and enhancing market perceptions. • Marketing Strategy: Developed the overall strategic and tactical marketing direction to shape the market and create preference for Ericsson’s offerings and position Ericsson as the preferred Telco, Cloud & IT business partner. Positioned Ericsson as thought leader in ICT and Increase customer satisfaction by creating platforms via ABM (account based marketing) for customer communication. • Customer Satisfaction/CRM: Project Management Drove the overall CSAT Programme and ensured a KPI of over 70%. • Demand Generation & Campaigns: Drove ROI and Leads to deals from every single Customer Engagement • Digital Marketing (SEM/SEO/Display/Social): Achieved an ROI of 8:1 for the Ericsson Innovation Awards • Campaign Management: Responsible for creating campaigns, content and launching the Global Ericsson Mobility Report Appendix. Launched Ericsson's Mobile Money payment solution App and created go-to-market strategies for the product. • Launch of NuVu: Ericsson’s first VOD ( video on demand) Media App Platform. Drove growth marketing & awareness for the app.

Liquid TelecomVP Marketing and Communications

Jan. 2013 - Dec. 2015Internet Service Provider, Hosting &Telecommunications Company • Reported to the CEO and managed a team of twenty direct reports. • Developed marketing and communication strategy to grow market share within the ICT market by 21%. • Part of the Exco Team that drove revenue up from 40% over 2 years. • Project management - Project management of all Marketing operations. Implementation of software tools to track projects on a daily/weekly/monthly basis. • ABM Account Based Marketing and Co-Branded Marketing with Channel partners, distributors. • Led the brand repositioning strategy, including conducting brand research. • Created and implemented all Integrated Marketing - Brand, ATL, Campaigns, Digital, Social, CRM, Demand Gen.

Intel CorporationHead of Marketing and Communications (Director)

Jan. 2008 - Dec. 2011Sub-Saharan AfricaDevelopment and management of the Intel Marketing, PR & Communication strategy for the Region, including defining the value propositions, positioning of the company within the region, sales enablement, demand/lead generation, market segmentation, competitor analysis, case studies, online marketing communication, initiatives, etc. working in conjunction with the Sales Team, BDM’s and the regional heads . • Product launch of Intel Core i3; Core i5 and Core i7 Processors in South Africa via integrated marketing campaigns. • Launched the Sponsors of Tomorrow Brand Campaign - which included print ads like 'Our Rock stars are not like your Rockstars' • Launched Intel Soccer Challenge over the FIFA 2010 World Cup in 2010 and had over 10,2Million page impressions and 342,000 click throughs. • ABM Account Based Marketing and Co-Branded Marketing with Channel partners, distributors and Customer, Stakeholder management with government, ICASA, DOC, Minister of Science and Technology. • Global development of Marketing & Branding Campaigns acrossMiddle East, Africa & Europe. • Digital Marketing - Drove digital/demand/content/campaign marketing (SEM, SEO, Display, Social). • Project Management - Launched and project managed several new products including Core i3, i5, i7.