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Network Power<100 people
Roles
✔️100%
IT
🧨60%
Consulting
🔥40%
Startup Founder
Geos
🇧🇷20%
Brazil
🇸🇬20%
Singapore
Work Background
Edge GrowthDigital Specialist/ Head of Digital
Jul. 2024• Led enterprise-wide digital transformation initiatives, integrating technology, marketing automation, and digital adoption strategies to optimize business efficiency.
• Developed data-driven marketing and growth strategies, leading to a 50% increase in SME program adoption and enhanced customer engagement.
• Managed AI innovation projects, exploring AI’s role in customer engagement, process automation, and strategic decision-making.
• Scaled digital marketing efforts, expanding market reach, increasing acquisition rates, and improving brand positioning.
Edge GrowthMarketing Operations Manager & Special Projects Lead
Jan. 2024 - Jun. 2024Johannesburg Metropolitan AreaAs a dynamic senior Marketing & Operations Manager, I specialize in developing and executing strategic marketing initiatives while optimizing business operations for enhanced efficiency and growth. I also lead special projects (mainly in digitization and new product development) and collaborate with cross-functional teams to deliver innovative solutions and drive performance improvements. With a focus on data-driven decision-making, I manage budgets and resources to maximize ROI, ensuring alignment with organizational goals. My expertise in strategic marketing operations, project management, and process optimization enables me to create value and deliver exceptional results for the business.
Edge GrowthProduct Lead
Jul. 2021 - Jan. 2024South Africa• Spearheaded the design and development of the Edge Growth Online Academy, providing specialized learning solutions for SMEs.
• Generated over R15 million in revenue by designing and closing three programmatic Enterprise & Supplier Development (ESD) interventions.
• Developed digital marketing strategies, including SEO and content marketing, resulting in increased website traffic and lead conversion rates.
• Enhanced client satisfaction, increasing NPS score from 25 to 50 through improved operational efficiency and engagement strategies. Skills:
• Strategy Advisory
• Product/ Program innovation & strategy development
• Product/Program design and development
• End-to-end product management: online products and programmes
• Business Operations & cross-functional team management
• Delivery partner (Mentors & Specialists) sourcing, selection, training and management
Edge GrowthMarketing Operations Manager & Digital Strategy Manager
Jan. 2016 - Jun. 2021Sandton• Led digital marketing and performance marketing strategies, increasing engagement by 60% year-over-year.
• Implemented marketing automation tools, optimizing campaign performance and ROI.
• Executed targeted digital campaigns (SEO, PPC, social media ads), resulting in a 40% increase in lead generation.
• Developed the company’s first website, enhancing brand visibility and online presence. Skills:
• Marketing strategy development and execution management
• Operations management
• Market research and analysis
• Stakeholder Relationship Management
• Financial Management
• Events Management
• Special Projects
RegenesysLive Streaming Producer
Jun. 2014 - Jul. 2015Sandton- Webinars/Live streaming
• Develop a strategy for live streaming and webcasting
• Produce live webinars • Train facilitators through effective coaching to deliver content confidently and effectively to attendees/students
• Manage production team interns
CNBC AfricaProducer
Feb. 2012 - May. 2014Sandton• Monitor news feeds, including searching social media and engaging with reporters, to gather and evaluate relevant news and information
• Gather information, stories and pieces from team members throughout the day
• Collaborate with news director to select and prioritize content
• Add stories and elements that will make the broadcast more attractive
• Select footage and sound bites to include in broadcast to ensure consistency
• Liaise with the production team to keep technical standards high
• Communicate with the studio crew and anchors while on-air
• Coordinate with and support management and all production staff to maintain editorial standards for newsgathering and coverage on broadcast and cable platforms.
• Ensure the accuracy and timeliness of on-air content
• Produce breaking news reports
CNBC AfricaEvent Manager
Feb. 2011 - Feb. 2012Events Manager for Africa Business News (ABN) with CNBC Africa as the official broadcast partner. Responsibilties: • Plan, organise, promote, facilitate and co-ordinate different types of events
• Monitor and coordinate the timeline of an event
• Researching markets in order to identifY different opportunities for events
• Researching the most effective and creative way to carry out the event
• Preparing event reports
• Compile detailed proposals for events, which may include timings, venues,
suppliers, legal obligations, etc
• Co-ordinate the activities related to the execution of the event
• Provide guidance and information pertaining to the event to the suppliers
• Ensuring that quality supplier/customer standards are upheld at all times
• Ensuring logistical functions are managed timeously
• Preparation of event contracts
• Scheduling events and coordinating appointments
• Creating and revising plans and layouts for different events
• Liaising with suppliers to ensure that their needs are effectively met
• Carry out any other work as deemed necessary from time to time by the Head
of Sales and/or General Manager
MTN Leading CEO CouncilThe Chosen - Top 20
Sep. 2010 - Sep. 2010Stellenbosch
Sol Plaatjie Institute for Media Leadership Head of Training Programmes & Marketing-Communications Officer
Jan. 2010 - Jan. 2011Grahamstown Area, South Africa• Taking overall coordination of the Institute’s courses
• Chief organiser of partner events
• Develop marketing strategies and manage execution plans
• Brand management
• Content creation
• Social media management
• Public relations
• Event planning and management
• Market research
• Analytics and reporting
• Budget Management
• Digital Marketing
• Stakeholder relationship communication
Brightest Young MindsAlumni
Jan. 2010 - Jan. 2011
Highway Africa - Digital Citizen IndabaTraining workshops assistant
Sep. 2009 - Sep. 2009 Signing up delegates for training workshops
Assisting delegates in workshop venues
Workshops registration desk manager – Ensuring fellow team mates arrive for shifts on time, know who their assigned trainer is, arrive on time at venues
Grocott's MailKnight Foundation/Grocott's Student strategist
Apr. 2009 - Dec. 2009• Participant student strategist
• Developing, researching and implementing ways to increase online traffic, circulation sales and user-generated content of GM, using mobile and online platforms specifically as a converged offering with print
• Teaching assistant in teaching township school kids mobile citizen journalism news tactics
Rhodes UniversityTutor
Jan. 2008 - Dec. 2009Responsibilities:
Attending weekly briefing sessions with course lecturers Mentoring students Marking assignments and essays
Corné Oosthuizen’s Plum PromotionsPromoter - part time
Apr. 2004 - Dec. 2008Duration: Part time/ On contract – 2004-2008
Responsibilities: Promoting Unilever and MTN products in shopping malls
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