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Work Background
Cell CSenior Channel Marketing Manager
Jan. 2022Channel marketing strategy
Development and execution of integrated marketing campaigns. Development of go-to-market plans. Channel advertising and Point of sale. Support sales and distribution including regions. Management of a team, creative agency, media agencies and promotions agency. Recruitment and talent retention.
MTNRegional Marketing Manager
Feb. 2019 - Dec. 2021South AfricaStrategic marketing, regional execution. Product marketing, Sponsorships and promotions
AbsaSenior Marketing Manager
Jan. 2017 - Apr. 2018Johannesburg Area, South AfricaKey Achievements
• Completion of Removal of Barclays marks in South Africa
o Removed all Barclays marks in South Africa 6 months ahead of deadline. • Assisted with running workshops and gathering insights around shaping the new Bank in South Africa and rest of Africa operations.
Key responsibilities
• Stakeholder management o Provide delivery support to the broader Valpre Project team.
o Input into EXCO reports on Removal of Barclays in South Africa.
o Provide weekly updates to project managers and head of special projects.
o Recording of completed elements for audit purposes.
• Project (1) Management (Removal of Barclays)
o Drive the “Removal function” from brief to final output, working with all Marketing teams, some BU’s and suppliers.
o Manage agency outputs on elements to be changed.
o Leading project management meeting
• Project (2) Management (Discovery work for Rest of Africa)
o Briefing of suppliers to do marketing audits work in 9 countries in rest of Africa.
o Managing the RFP process with Procurement department.
• Other Management o Development of SLAs and contracts with agencies.
o Operational Management Budget management
Barclays Bank ZambiaMarketing and Communications Manager
Jun. 2016 - Dec. 2016ZambiaKey Achievements
• Increased Share of Voice (SOV) – 2016 from being number eight to number one in banking industry in Zambia.
• Sponsorship Marketing – Ran a 6 week successful Barclays Cup football tournament in Zambia.
o Total media coverage: 4 channels (TV, Radio, Print and Social Media),Daily Newspapers Coverage: 67 articles (worth K246 000),Sports Magazines: 1, Press Advertising - Daily Mail (18 insertions), Billboards X2, Radio spots X455, Radio mentions- 5 times a day on two radio stations (Radio Phoenix & Hot FM), Radio interviews – 10 Live radio interviews, TV – 5 Live TV interviews, TV: airing of all 8 matches on ZNBC and Supersport, Social Media (Facebook) – 528 501 people reached, 79 239 Post engagements.
o Secured attendance of the President of the Republic of Zambia Hon. President Lungu and some of his cabinet ministers. • Launch of mPOS(Mobile point of sale) remote payment system.
• Business Banking – Open Doors campaign.
• Managed House-Money-Cars retail campaign.
• UnionPay card payment launch.
Key responsibilities
• Stakeholder management o Support all Business Units in the bank with marketing, brand and communications requirements including the office of the Managing Director and his EXCO team.
o Weekly and monthly reporting to all Business Units and head office in South Africa.
o Management of advertising agencies and their outputs.
• Strategic Marketing and Communications
o Development and implementation of marketing plans (including developing integrated marketing campaigns) for business units.
o Development and implementation of communication plans for the bank (internal and external), MD and EXCO.
o Budgeting and finance management.
AbsaMarketing Manager
Nov. 2015 - May. 2016Johannesburg Area, South Africa• Stakeholder management o Support business banking business with marketing requirements.
o Weekly and monthly reporting on business banking marketing initiatives.
o Management of advertising agencies and their outputs.
• Strategic Marketing and Communications
o Development and implementation of marketing plans for the business unit.
o Management of marketing campaigns: ATL, BTL, Digital and Direct Marketing.
o Budgeting and finance management.
Barclays Bank MauritiusHead of Marketing and Communications
Dec. 2014 - Oct. 2015MauritiusKey Achievements
• Contributed to an increased Net Promoter Score of 43% (a total increase of 23 points) from the previous year.
• Supported the Retail business to achieve income growth of 17% and PBT of 88% in H1 2015 compared to H1 2014.
• Robbie Fowler sponsorship & brand activation: o Leveraged the Barclays Premier League sponsorship property – Robbie Fowler and offerings as value added services.
o 1031 customers engaged, 1300 photographs taken, 829 autographs signed, 515 colleagues engaged, record football match attendance of 5000 spectators, extensive media coverage on (TV, Radio & press) and attendance by Prime minister and cabinet ministers.
Key responsibilities
• Stakeholder management o Support all Business Units in the bank with marketing, brand and communications requirements including the office of the Managing Director and his EXCO.
o Member of EXCO.
o Weekly and monthly reporting to all Business Units and head office in South Africa.
o Management of advertising agencies and their outputs.
• Strategic Marketing and Communications
o Development and implementation of marketing plans for business units.
Developed a marketing plan that realised the following initiatives: Integrated marketing campaigns (Unsecured Lending, Business Banking, Card, Home Loans, Digital channels and business events) and Colours of Life CSI initiative.
o Development and implementation of communication plans for the bank (internal and external), MD and EXCO.
• Budgeting and financial controls
• Managed a team of 5 people.
o Performance management. Recruitment and training.
Barclays Bank MozambiqueHead of Marketing and Communications
Apr. 2014 - Aug. 2014MozambiqueKey projects completed
o Launch of the Prosper brand campaign.
o Roll out of Barclays at Work collateral.
o Roll out Prestige Banking.
o Launched new contact centre.
o Roll out Premier Banking (new visual identity, customer events)
o Launched internal campaign: “Did you know”
o MD’s colleague engagement plan
o Communication Plan for the recapitalization program.
o CSI Initiative: Money Champions
o Recruited Marketing and Communications Manager, and provided inputs in recruitment of Head of Marketing and corporate relations.
Key responsibilities
• Stakeholder management o Support all Business Units in the bank with marketing, brand and communications requirements including the office of the Managing Director and his EXCO.
o Member of EXCO.
o Weekly and monthly reporting to all Business Units and head office in South Africa.
o Management of advertising agencies and their outputs.
• Strategic Marketing and Communications
o Development and implementation of marketing plans for business units.
o Development and implementation of communication plans for the bank (internal and external), MD and EXCO.
• Budgeting and financial controls
• Managed a team of 5 people.
• Performance management. Recruitment and training.
AbsaMarketing Manager
Sep. 2011 - Mar. 2014Johannesburg Area, South AfricaPortfolios
• Absa Rewards, Absa Vehicle and Asset Finance (AVAF), Personal Loans, Home Loans, Savings and Investments, Digital Channels, Retail International banking and Branch Network.
Key Achievements
• Launched Absa Rewards in South Africa
o Managed the initial design work process for the product and look & feel.
o Developed product launch campaign with strategic partners.
• Developed a digital marketing campaign for AVAF as a Proper brand campaign proof point.
• Implemented a direct marketing campaign: Personal Loans.
• Conducted extensive research on Home Loans to gather customer insights.
• Launched a full 360 degree Savings campaign under Savings and Investments.
• Full 360 Digital channels campaign.
• Spear-headed project Branch of the Future
Key responsibilities
• Stakeholder management o Support business banking business with marketing requirements.
o Weekly and monthly reporting on business banking marketing initiatives.
o Management of advertising agencies and their outputs.
• Strategic Marketing and Communications
o Development and implementation of marketing plans for the business unit.
o Management of marketing campaigns: ATL, BTL, Digital and Direct Marketing. Sponsorship marketing.
o Budgeting and finance management.
o Managed a team of junior marketing managers.
Cell CRetail Marketing Manager
Apr. 2006 - Sep. 2011Sandton, JohannesburgPortfolios
• Game & Dion (Mass Discounters), Dealers, Wholesalers, Edcon, Macro, OK Furn, Clicks, Glocell, Shoprite, Pep, Hifi Corp and Ackerman’s.
Key Achievements
• Promoted from being a retail marketing specialist to retail marketing manager in 2010.
• Awarded a trip to Austria in 2007 – all my Portfolios met sales and marketing targets for the financial year.
Key Responsibilities
• Development of channel plans for the above channels.
• Development of marketing campaigns.
• Promotional plans and development of point of sale materials, and implementation.
• Media buying, placements and research.
• Support of key accounts managers and the sales process.
• Stakeholder engagement and collaboration with handset manufacturers, channel partners.
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