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Work Background
McKenna Gordon LtdFounder /Consultant
May. 2023United Kingdom, ManchesterFractional Sales for Scaling Businesses: Business Growth & Revenue Impact
I help business owners scale their sales operations with flexibility and proven expertise through fractional sales, offering a de-risked, part-time option that fits your needs.
Whether you need strategic sales management, partnerships or GTM support from few hours per week to full-time growth specialist. I deliver tailored sales strategies that generate real revenue and pipeline growth.
I work with businesses to build high-impact, results-driven sales strategies in:
• Revenue Growth & Pipeline Acceleration – Driving new business, expanding client accounts, and unlocking new revenue streams
• Regional Expansion – Launching new territories, markets, or propositions
• Sales Infrastructure & Process Optimisation – Building scalable sales processes and establishing data-led performance tracking
• Commercial Strategy & GTM Execution – Optimising pricing, messaging, and sales positioning for stronger market traction
• Custom Growth Projects – Applying sales expertise to solve unique business challenges
Recent Sales Impact
• Salesforce Partner (UK & DE Expansion) – Built and executed a business development strategy that generated a £5M pipeline and secured their first new business project in two years.
• AI Business (E-commerce Insights) – Delivered £5M in pipeline, closed £0.5M in new sales, and grew the company’s LinkedIn audience to 100K, significantly increasing market visibility and lead generation.
• HR Firm & Neurodiversity Startup – Established new lead generation channels and strategic partnerships, securing new clients and accelerating revenue opportunities.
• Farming Industry Marketplace (Pre-Seed Stage) – Developed a targeted sales strategy that positioned them for £200k pre seed investment and early customer traction.
SalesforceSenior Account Executive
Jan. 2022 - May. 2023London Area, United Kingdom(Impacted by redundancy May 23) Salesforce Commerce:Scale your e-commerce with confidence on the most complete platform in the industry, complimented by latest AI, Data & ML capabilities. Developing and managed a robust sales pipeline valued over £4 million. ACV Deals of £250,000+, focused on Enterprise B2B and B2C organisations across industries such as high-tech, cybersecurity, manufacturing, and CPG sectors. Led New Business Projects within High Tech sector, devising and implementing innovative sales strategies, leveraging extensive industry knowledge and consulting with expert consultancy and tech partners. Secured Net New projects with leading companies such as Spectris Plc, Dyson, Egress Software
THGEnterprise Account Director
Sep. 2020 - Jan. 2022Manchester Area, United KingdomTHG Ingenuity: Supporting leading D2C brands to scale their eCommerce sales globally via THG's proprietary eCommerce Platform, In-house Marketing, Consultancy & Fufillment centres. Working with THGs Enterprise customers, helping to develop and build out their e-commerce footprint globally. Managing Team of 7 Account Managers, and 5 multidisciplinary teams across Finance, Marketing, Sales & Services Day to day collaboration with THG senior leadership & customer leadership. Advised and supported new business opportunities, including rollout of new e-commerce sites globally, SAP & Salesforce CRM integrations, enhanced CX journey and AI personalisation strategies.
OracleSenior Account Executive
Jan. 2019 - Jul. 2020Dublin/ LondonOracle CX: Delivering front office transformation through leading Enterprise CRM, Marketing, Service & Ecommerce technology. Leading sales activities for Oracle CX cloud with focus on UK Enterprise Financial Service Customers. Developing net new digital transformation projects with leading FSI companies through effective C Suite engagement and partner relationship management. Worked with leading companies such as The Co-Op, Weatherby's Bank, Jupiter Asset Management,
OracleAccount Executive
Jul. 2017 - Jul. 2020Dublin, County Dublin, Ireland
Wilmington plcSales Manager UK
Aug. 2013 - Jul. 2017London, England, United KingdomProgressed through various roles within the organisation, starting as a Sales Executive, advancing to Senior Sales Executive, and eventually assuming the role of Sales Manager - A member of the leadership team managing sales and account management functions for two business intelligence brands focusing on the financial services and non-profit sectors. This involved: •Providing coaching and leadership to Account Managers and indirectly managing nine other staff members, fostering a collaborative and high-performance culture within the team, contributing to organisational success. •Building sales strategy, developing marketing tactics, and implementing product development roadmaps. •Offering marketing services, sponsored events, and data services to enhance customer engagement and understand their unique requirements, delivering tailored solutions to meet their business intelligence needs. •Managing and onboarding new clients throughout the entire sales lifecycle.
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