Helping Ambitious Teams Build Smarter Sales Engines
After 10+ years in SaaS sales and go-to-market strategy—working with startups through to global tech leaders—I’ve seen what it takes to build a high-performing, scalable sales operation. Now, as a Fractional Sales Leader, I partner with growing businesses to design and execute sales strategies that actually move the needle.
Whether it’s building pipeline, breaking into new markets, or tightening up GTM execution, I help teams close the gap between ambition and execution. I blend proven methodologies like MEDDPIC with AI-driven tools that streamline sales processes, surface insights, and drive sustainable growth.
I’ve supported companies in closing deals from £1k to £10m, built revenue engines from scratch, and helped generate millions in pipeline. If you’re looking to sharpen your sales strategy, scale your commercial function, or explore how AI can power up your go-to-market, let’s talk.More...
Paulo Yamamoto
Marketing Sr. Analyst@Superlógica
Verified
I’m a digital marketing professional with over 9 years of experience in content strategy, social media, and public relations, having worked with brands such as Superlógica, KPMG, DIRECTV Latin America, and Nielsen — including international experience with a UK-based company.
Throughout my journey, I’ve specialized in blending creativity with data to build brands that truly connect with their audiences. I’ve led campaigns that reached over 300K in organic impressions, developed content strategies that boosted engagement by 40%, and coordinated PR initiatives that resulted in 500+ media placements.
My core strengths include:
• Strategic planning for social media (LinkedIn, Instagram, TikTok, etc.)
• Digital event coverage and real-time content creation
• Influencer partnerships and brand advocacy
• Press relations and PR management
• Multichannel content production (copywriting, articles, newsletters, scripts)
• Social listening, KPI analysis, and insight generation for branding
I believe memorable brands are built with empathy, consistency, and bold storytelling. I’m always looking for meaningful challenges where I can combine strategic thinking with creative execution — and turn ideas into lasting impact.More...