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Work Background
Dino & Rica HomesFounder and Managing Director
Jun. 2024Barcelona, Catalonia, Spain
RexploraFounder and Managing Director
Jun. 2024Barcelona, Catalonia, Spain
SteplerCountry Manager Spain & Italy @ Stepler
Jun. 2022 - Jun. 2024Barcelona, Catalonia, Spain
CoLibrì System S.p.A.Managing Director Spain
Jan. 2017 - Jun. 2022Barcelona Area, SpainDoubled the business in the first year, by developing and implementing a new strategy addressing key issues such as pricing, value chain, sales network, distribution, product, market needs. Streamlined organizational structure to make sure it serves the business strategy and market needs, achieving higher efficiency and cost reduction as well.
CoLibrì System S.p.A.International Sales Director
Jan. 2016 - Dec. 2016Milan Area, ItalyLeading the Export and international sales team. Overseeing over 30 distributors and 5 Branches (UK, USA, Germany, France, Spain). Achieved +30% growth by opening new markets and growing existing business. Launched a new product range, for price sensitive countries. Developed new brand and corporate identity to be adopted internationally.
CoLibrì System S.p.A.Export Manager
Jan. 2015 - Dec. 2015Milan Area, Italy
Botanical CuisineCo-Founder & Managing Director
Aug. 2012 - Aug. 2014Melbourne, AustraliaCo-founded Botanical Cuisine, a one of a kind Organic-Raw-Vegan food brand in Australia, achieving over 600k turnover in the first year. Over 300 stockists countrywide, thanks to a unique product range and positioning, strong distribution and online marketing. Defining and implementing company strategies and innovation roadmap. In charge of operations, marketing, sales and finance.
Loving EarthMarketing Manager
Jun. 2011 - Jul. 2012Melbourne, AustraliaWorking closely with the Managing Director, developing and implementing marketing strategies, leading product and packaging development.
BarillaMarketing Manager
Nov. 2010 - Feb. 2011Parma Area, ItalyThe role requires both brand development and brand building skills, since the Marketing Manager is responsible for delivering innovation projects and effectively implementing NPD's in the market. Responsible for leading NPD projects from idea generation to launch, formulating brand strategies and marketing plans, building media plans and creative messaging around consumer launch; overseeing online marketing strategy.
BarillaBrand Manager
Nov. 2009 - Oct. 2010Parma Area, Italy
UnileverBrand and Category Executive
Oct. 2008 - Oct. 2009London, United KingdomResponsible for Cif, Domestos and Persil washing up liquid within the UK Household cleaning local team. Responsibilities: implementing NPD's in the UK market, working with the innovation team as well as the local customer team. On-line, direct mail, couponing, PR. Developing and implementing tactical TV, Press and On-line campaigns. Regularly analyzing market and brands performance, providing recommended actions that may be required.
UnileverGlobal Project Leader
Jan. 2008 - Oct. 2008Milan Area, ItalyManaging innovation projects, leading inter-functional teams and dealing with external agencies. Participated in “White Spaces” project: a marketing lead global project to enter new geographies and launch the brand in Asia an North Africa. Involved in four brand launches: Thailand, Iran, Morocco and India.
UnileverAssistant Brand Manager
Jan. 2007 - Jan. 2008Milan Area, ItalyBrand Development_Cif Global Team
Adwice s.r.l.consultant
Apr. 2005 - Mar. 2006Milan Area, ItalyJunior consultant for a Training and Consulting Company, dealing with multinational companies such as Pirelli, Citroen, Carlson Wagonlit Travel, Arval and many other companies
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